annual review 2009 annual review 2009 2 afl victoria annual review 2009 aFl victoria Strategic Plan ........................................................................................... 4 Chairman’s report ......................................................................................................... 7-9 Board of Directors .............................................................................................................10 advisory Board .................................................................................................................... 11 CeO’s report ...................................................................................................................12-15 vFl report ...................................................................................................................... 16-21 TaC Cup report ..........................................................................................................22-25 victorian Competition Graduates to the aFl .............................................. 27 umpiring report ........................................................................................................ 28-29 administration and regions .............................................................................. 30-35 Financial Summary ...................................................................................................36-37 Marketing report ...................................................................................................... 38-39 aFl victoria Development .................................................................................40-57 Development ........................................................................................................40-44 Community Football .................................................................................................44 Multicultural Football .......................................................................................45-46 Coach education ................................................................................................. 47-48 aFl recreational Football .................................................................................... 48 umpire Development ......................................................................................49-50 NAB aFl auskick .................................................................................................50-51 Schools ........................................................................................................................52-53 aFl Kickstart indigenous Program ................................................................ 54 aFl Player appearances ................................................................................ 54-55 Female Football ....................................................................................................55-57 resources available at aFl victoria ........................................................... 58-59 Community Football results............................................................................. 60-61 aFl victoria People ........................................................................................................ 62 Structure of australian Football ............................................................................. 63 COVER: reminders of the devastating 2009 victorian bushfires were everywhere as the CFa and Boolarra Football Club (Mid Gippsland Football league) came together to mark the start of the vCFl season. Photo: courTeSy of The heralD Sun INSiDe: a toddler enjoys a day at the footy as northern takes on Bendigo at the 2009 youth Girls Championships. Photo: williaM hunG afl victoria annual review 2009 3 AFL VICTORIA STraTeGiC PLAN OBJeCTIVES 1. Participation to grow participation through quality pathways connecting all segments from AFL auskick to open-age football 2. Community to support members, motivate and nurture volunteers and promote quality football environments 3. Talent and Second Tier to deliver a talented player pathway that attracts uring 2009 the existing p Be prepared to go the extra mile and develops the best strategic plan was p Persevere when faced with participants and enhances Dreviewed and updated setbacks the TAC cup and VFL with the 2010–2012 Strategic p Promote improved competitions Plan adopted by the new environmental sustainability 4. Facilities and Environment aFl victoria Board. performance at all levels of to provide and maintain football and community essential facilities and OUR viSiOn promote responsible to be the best state-based sporting PrOGRESSIVE environment sustainability organisation in australia. p Strive for constant improvement awareness through football p respect the great history of 5. Engagement OUR MiSSiOn our game and its role in the to utilise australian football to sustain and grow australian community but challenge the as a vehicle to promote football as the most played, status quo healthy lifestyles, cultural watched and attended sport p find new and creative ideas to diversity, education, across victoria for the benefit innovate employment, safe and and enjoyment of participants, p focus on the future inclusive environments stakeholders and supporters, while p embrace change and new ideas through communities making a meaningful contribution p create football environments 6. Fans to the health and wellbeing of all that deliver safe, enjoyable and to build relationships with the communities throughout victoria. rewarding experiences community to develop fans of p contribute to the health and the game OUR VALUES wellbeing of communities 7. Governance and Management aCCOUNTaBILITy to implement quality p focus on delivering or exceeding RESPeCTFUL governance, management performance objectives p embrace and respect diversity and financial models to p responsible for our actions and and inclusion – understand optimise AFL victoria’s results and do what we say we will and value the difference in assets and attract and retain p act with integrity – deal with all every person talented people people honestly, ethically and p acknowledge the efforts of others transparently p listen actively and consider p no surprises other viewpoints p act with humility and modesty p Make decisions in a timely p Help team or other departments p work collaboratively with and manner even when under tight or stakeholders in getting between each other, members, deadlines and pressure work done constituents and stakeholders 4 afl victoria annual review 2009 RIGhT: Dustin Martin looks to get off a handball for vic Country in the 2009 NAB aFl under-18 Championships. Martin’s excellent form during the carnival was rewarded with selection in the all-australian under-18 team, and he was later taken by richmond with pick no. 3 in the aFl national Draft. OpposiTe: Spectators enjoy a day at the vFl. afl victoria annual review 2009 5 The yarra Junior Football league (teal, black and white jumpers) took on the eastern Football league in 2009’s under-14 Division 1 Grand Final. structure nOw in Place to move forwarD his past year was a cHairMan’S to allow youngsters an additional milestone one for the rePort opportunity at the higher level. T governance of victorian we witnessed an excellent GranT O’riley football following aFl victoria’s finals series in both competitions, chairman annual general meeting in March culminating with increased crowd when our board was restructured figures for the VFL and TAC cup to include aFl representatives. The game continued Grand final double-header at this outcome has allowed AFL “to prosper in victoria, etihad Stadium on September 25. victoria and the AFL to forge a which holds us in great clearly, the standard of the VFL stronger relationship than ever again reached new heights. before, with the excitement of a stead for the future. in the TAC cup, the wonderful genuinely shared vision. ” work by our region managers the 2009 aGM provided a and high performance managers restructured board that has a again meant victoria contributed clear focus of working closely respects to past board member a very strong share of the overall with members and the AFL to Peter Stedwell, who passed away player pool at the 2009 national, shape the future of football in early in the year. the former player, pre-season and rookie drafts. victoria together. as a result of the coach and club president retired i also take this opportunity to governance change, we saw four as a director in april 2008, and our acknowledge the departure of directors leave our fold, namely thoughts go out to his family. region manager wayne oswald John Hyett, tony Pinwill, Jim the game of australian football from the Sandringham Dragons watterston and our chairman of continued to prosper throughout after almost two decades of fine recent times Bob tregear. 2009, which holds us in great service. incredibly, wayne had been i thank each and every one of stead for the future. the VFL said at the Dragons since the TAC cup’s these fine servants for their efforts, goodbye to the tasmania Devils, inception back in 1992, and we wish particularly the long-serving with tasmania committing to its him well in his future endeavours. Bob tregear who held the reins in new 10-club league. the 2009 season also saw the some very challenging times. the VFL has never been fledgling Goldc oast franchise take i also take the opportunity to healthier in terms of the quality of part in the TAC cup