Reference & User Spring 2019 Volume 58, Number 3 Services Quarterly ISSN 1094-9054 The Journal of The Reference and User Services Association (RUSA) journals.ala.org/rusq Reframing Reference for Marginalized Students: A Participatory Visual Study Reading in the Age of Continuous Partial Attention: Retail-Inspired Ideas for Academic Libraries Reference & User Services Quarterly The Journal of The Reference and User Services Association (RUSA) Editor: M. Kathleen Kern, Director, Miller Learning Center, division of the ALA. RUSQ became an open access, online- University of Georgia (2018–21). only publication with the Fall 2017 issue (57:1). Publication of this journal is supported by RUSA membership dues and Editorial Advisory Board 2018–19: Radwa Ali, advertising. Issues after 2007 (46:1) are available to read for Director, Roxbury Public Library (2018–21); Jenny S. free online. No print subscriptions are available. Bossaller, Assistant Professor of Library and Information Science, University of Missouri (2018–21); Stephanie Graves, Editorial Policy: Reference & User Services Quarterly is the Director of Learning and Outreach, Texas A&M University official journal of RUSA. The purpose of Reference & User (2019–21); JoAnn Jacoby, Library Director, Colorado Services Quarterly is to disseminate information of interest College (2018–21); Noah Lenstra, Assistant Professor to reference librarians, information specialists, and other Department of Library and Information Studies School of professionals involved in user-oriented library services. The Education, The University of North Carolina–Greensboro scope of the journal includes all aspects of library service to (2018–21); Elizabeth Leonard, Assistant Dean of Information adults, and reference service and collection development at Technologies and Collection Services, Seton Hall University every level and for all types of libraries. The journal follows (2018–21); Paul Sharpe, University Librarian, The University a policy of double-blind refereeing of articles in advance of of Texas Rio Grande Valley (2018–21); Laurel Tarulli, publication. Librarian and Information Services Manager, Sacred Heart —Adopted by RASD Board, June 27, 1989 School of Halifax (2018–21); David A. Tyckoson, Associate Manuscripts: Prospective authors can review the Dean, Henry Madden Library, California State University, “Instructions to Authors” found online at https://journals Fresno(2018–21); Neal Wyatt, PhD in Media, Art, and Text, .ala.org/rusq/about/submissions. Virginia Commonwealth University (2018–21). Advertising: Reference & User Services Quarterly accepts Ex Officio: Ann K. G. 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It is the official publication Research Library; Referativny: Zhurnal; SCOPUS; Social of the Reference and User Services Association (RUSA) (for- Sciences Citation Index; and Web of Science. merly RASD, Reference and Adult Services Division), a Reference & User Spring 2019 Volume 58, Number 3 Services Quarterly ISSN 1094-9054 The Journal of The Reference and User Services Association (RUSA) journals.ala.org/rusq Columns 132 From the President of RUSA 149 Readers’ Advisory Technology: The Haves, the Have LAUREL TARULLI, EDITOR Nots, and the Not Quite Enoughs Reading a Cookbook: It’s More ANN K. G. BROWN Than Just Directions SIOBHAN WIGGANS 134 Career Conversations So, You Didn’t Get the Job 153 Information Literacy ELIZABETH LEONARD and Instruction SARAH LEMIRE, EDITOR 137 Management Embracing Informational and Archival MARIANNE RYAN, EDITOR Literacies: Challenges and Successes A Cursory Marketing Analysis REBECCA HANKINS of Faculty Book Ordering STEPHEN K. JOHNSON 158 For Your Enrichment M. KATHLEEN KERN, EDITOR 143 Alert Collector Getting Our Communities Moving, MARK SHORES, EDITOR One Library Program at a Time The Gothic Aesthetic: From the JENN CARSON Ancient Germanic Tribes to the Contemporary Goth Subculture RACHEL K. FISCHER Features 162 Reframing Reference for 178 Reading in the Age of Marginalized Students Continuous Partial Attention A Participatory Visual Study Retail-Inspired Ideas for Academic Libraries EAMON TEWELL PAULINE DEWAN Departments 188 Sources 188 Professional Materials CALANTHA TILLOTSON, EDITOR 192 Reference Books ANITA J. SLACK, EDITOR FROM THE PRESIDENT OF RUSA Ann K. G. Brown, President ibraries have increasingly embraced technology and are teaching others how to use it. I coordinate our Technology workshop series, which covers everything from dis- sertation research all the way to coding. Our Python Land R workshops are highly regarded across campus and The Haves, the Have always have more than twenty-five people in attendance—it once had sixty! As part of these workshops and the consultations they Nots, and the Not offer, my fellow librarians and software developers Dan Kerchner and Laura Wrubel have noticed a new trend. This summer Ms. Wrubel posted a link to the article “Technol- Quite Enoughs ogy Problems and Student Achievement Gaps: A Validation and Extension of the Technology Maintenance Construct” to Slack with this commentary: “We’ve seen this as an issue in coding workshops and coding consultations, as students’ laptops are too slow, underpowered, or lack enough memory or storage to do what they need to do.”1 I found this surprising in many ways because our institu- tion expects students have access to robust personal technol- ogy—for example, the latest phones, most current MacBook, and occasionally a tablet. But as we’ve learned with food insecurity, our campus is not immune. And the technological divide has a new gap. It is no longer only the haves and the have nots. We’re now seeing the not quite enoughs. Libraries have felt the pinch of delayed maintenance Ann K. G. Brown ever since the advent of computing. It’s no longer enough to provide technology to our users; we must also create robust Ann K. G. Brown is the Research and User Services replacement processes, but our ability to do so is hampered Librarian and Workshop Coordinator, George by funding. Further complicating this is that electronics Washington University, Libraries and Academic now come with a “use-by date.” Designing for technological Innovation; email: [email protected]. obsolescence is the norm—how are we planning for that? As I’ve been thinking about this, I’ve realized I have none of the answers but all the questions! Should we be including replacement and upkeep in technology grants? And grantors, including this piece in your grants would be beneficial as well. What partnerships do we see in our communities and institutions? For public libraries, how are we interfacing with state and local governments? At our institution, we were merged with the department that handles all the technology across campus. It brought us to a new mind-set and time frame for replacement, as well as access to newer technologies. 132 Reference & User Services Quarterly Technology How are we helping our users in the moment? We now Reference provide students with laptops during the coding workshops 1. Amy L. Gonzales, Jessica McCrory Calarco, and Teresa Lynch, that have any and all needed software and the capacity for “Technology Problems and Student