EUCLID AVENUE & SOUTH LIMESTONE STREET COMMERCIAL CORRIDOR STUDY Lexington, Kentucky - 03.27.2015 ACKNOWLEDGEMENTS WORKING GROUP MKSK DEVELOPMENT Jonathan Hollinger, MPA, Chris Hermann, AICP STRATEGIES Administrative Officer Senior, Department of Planning, Principal Matt Wetli, AICP Preservation, and Development, LFUCG Senior Associate Andrew Overbeck, AICP Melody Flowers, Principal Jacob Narup Director of Strategic Analysis, University of Kentucky Research Analyst Andy Knight, RLA, ASLA Principal Judy Needham EHI CONSULTANTS Facilities Planner, University of Kentucky Justin Goodwin, AICP Ed Holmes, AICP Jeff Fugate Associate President President and COO, Lexington DDA Luis Huber-Calvo Ryan Holmes Brandi Berryman Planner Urban Planner Project Manager/Urban Design, Lexington DDA Tyler Clark Planner STAKEHOLDERS Danielle Montague Brittany Holian Chevy Chase Business Owners Association Student, University of Kentucky Sally Lambert-Warfield John Miller Legislative Aide, Lexington Fayette Urban County NAI Isaac Commercial Properties Government Jennifer Yacks Michael Kovash Jeffrey R. Anderson Real Estate neighborhood resident Becky Reinhold Amy Clark Southeby’s neighborhood resident Harold Tate Paul Guthrie T/D and Associates neighborhood resident Alaina Stokes Melvin Cosby Block+Lot neighborhood resident Karen Deprey Jake Ingram The Deprey Group Student Body President, University of Kentucky Matt Hovekamp Eric Skipworth, Emerge Properties, neighborhood resident Student Body Director of Events, University of Kentucky Hunter Porter Student, University of Kentucky EXECUTIVE SUMMARY Overview The South Limestone Street and Euclid Avenue/Avenue of Champions corridors provide critical links between the University of Kentucky, Downtown Lexington, the Chevy Chase shopping district, and surrounding urban neighborhoods. Across the country, universities and cities have reinvested in the areas adjacent to college campuses to better integrate them with the surrounding urban fabric, improve the university experience, revitalize neighborhoods and attract reinvestment. This is already underway in Lexington, with the City’s investment in the South Limestone streetscape, UK’s investment in new student housing and student center that will engage the Limestone and Euclid corridors, and the private market investment in the new Kroger grocery on Euclid. This study will build on this momentum by identifying market opportunities, strategies and critical next steps that need to be taken in order to continue the successful transformation of these two corridors and the neighborhoods and Recent streetscape improvements have helped to revitalize the university uses that surround them. South Limestone Street corridor. Both corridors have experienced significant changes University of Kentucky as desirable places to live, over the years in terms of development character, work and learn. In particular, for UK to differentiate infrastructure conditions, and their relative positions in itself in the increasingly competitive market of higher Lexington’s commercial and residential marketplace. learning among top-tier residential universities, it Some of these changes, such as the streetscape is necessary for the university and the city to act as improvements in the South Limestone corridor, community partners. have had a positive impact. Others, such as the development of suburban-style commercial buildings Despite being a “commercial” corridor study, this and low-end student apartment buildings in the Euclid analysis takes a comprehensive approach, paying Avenue corridor, have had undesirable effects. There equal attention to the residential market, as the are opportunities in each corridor to capitalize on success of commercial areas is tied closely to the improvements and transform problems into assets. depth and quality of nearby housing and consumer markets. The report assesses current conditions in the The Lexington-Fayette Urban County Government study area, including a detailed analysis of residential (LFUCG), in partnership with the University of Kentucky and retail markets, and identifies opportunities for and the Lexington Downtown Development Authority further investment that will continue to advance (DDA), commissioned this commercial corridor study to the upward trajectory of the two corridors and identify market and data-driven opportunities to fully surrounding neighborhoods. This study considers site realize the economic potential of each corridor. The context, marketability opportunities and constraints, ultimate goal of this study is to create an actionable socio-economic trends and characteristics, competitive plan for implementation with clear next steps for supply, demand and market segmentation. These each partner. This plan provides a clear vision for analyses result in conclusions about potential future what these corridors can be - in terms of land use resident characteristics, the housing and retail and private development character, and the look, products they will demand, and the likely market feel and function of the public realm - all with an eye performance of those development products. toward creating vibrant, walkable urban streets that reinforce and enhance the image of Lexington and the Executive Summary 3 EXECUTIVE SUMMARY Major Findings Stakeholder Input This process engaged area residents and businesses, UK students, and local real estate professionals. While there are differences in the perspectives of these groups, there are common themes as well. There is broad recognition of South Limestone Street as the high-profile destination commercial corridor for both students and non-students. Likewise, there is universal agreement in the need to improve the pedestrian experience along the Euclid Avenue corridor. There is a strong desire to enhance development quality in the Euclid corridor, and to preserve the historic residential character of surrounding neighborhoods. There is also support for more housing options to A new Kroger grocery on Euclid Avenue suggests a growing serve young professionals and graduate students, as demand for more urban, walkable development in the corridor. well as additional commercial services, particularly dining and neighborhood-serving retail. for student and young professional-oriented apparel stores, and fast casual restaurants. National chains Residential Market will be better able to pay rents associated with new Market opportunities for new housing are abundant commercial and mixed use development, while local for both corridors. Graduate student housing is retail tenants will likely require market subsidies to significantly underserved in the area, and there is an successfully locate in new development projects. opportunity to provide new undergraduate-oriented, off-campus housing types of higher quality than existing student apartments. There is also a long- Market Strategies and Opportunities term opportunity to develop rental and condominium units that would appeal to young professionals. Steps Section 3 of this report outlines market strategies should be taken now to stabilize the neighborhoods to support the development of various residential, and increase the attractiveness of the existing single retail, and mixed use products and typologies in each family housing stock for UK staff, faculty and local corridor. These include: buyers to build a stronger presence of owner-occupied residential. • Market Rate Undergraduate Housing • Graduate/Professional Housing Retail Market • Off-Campus University Housing Building on the success of the retail, restaurants and • Young Professional Condominiums entertainment uses along South Limestone, there is • General Retail an opportunity to create a vibrant mixed-use retail environment along both study corridors. Transforming • Anchor Retail and Structured Parking these corridors into desirable destinations for • An Urban Format Hotel/Conference Center experience-driven commerce will better connect UK to downtown Lexington and Chevy Chase. The corridors are divided into a series of segments, each with different development characteristics, Although the Chevy Chase area includes a grocery surrounding contexts and opportunities. This study and pharmacy, there are competitive opportunities presents strategies for each that build on their unique for an additional ‘niche market’ urban grocer in assets, with the intent of creating distinctive places the Limestone corridor, as well as a near-campus that complement — rather than compete with — one pharmacy. There are also competitive opportunities another. 4 Euclid Avenue & South Limestone Commercial Corridor Study Implementing the Plan Section 5 outlines an implementation framework comprised of three categories of Next Step actions that the City, the University and the DDA can take to transform and enhance these two critical corridors. Strategies are organized into three major themes: 1. Invest in Place 2. Support Neighborhood Reinvestment 3. Create Strategic Development Opportunities Within these categories, specific key projects are recommended as high priorities for near term Historic neighborhoods in the study area should be preserved. implementation: • The City should undertake a comprehensive Euclid Corridor streetscape improvement for Euclid Avenue The strategy recommends a phased approach to seizing market opportunities with catalyst projects, • The City should establish a design character starting with an emphasis on new student housing overlay for Euclid Avenue types in the short term, which can