© Vertigo Multimedia Inc. All rights reserved. This e-book is completely original, and owned and copyrighted by Vertigo Multimedia Inc. Don’t forget to check out my website at www.producerslounge.com 1 Welcome! You are about to embark on a life changing event: your entry into the multi-billion dollar adult entertainment industry. I know it’s changed my life! You should know that this is not a way to get rich quick. It will require time and effort on your part. But I know of no other business that you can start with very little initial investment, and grow to such proportions that you become a millionaire. The business is fun, has a huge demand, and can be approached with some anonymity. Add to that the fact that you don’t need employees, can live just about anywhere in the world where you have access to the internet, your website will be working for you 24 hours a day, 7 days a week, and working with some of the worlds most attractive women is part of the job description. To me that’s the perfect business! I’ll be describing everything in the most simplistic terms, since I have to assume that you know little or nothing about computers, the Internet, and the adult entertainment industry. I want to be as thorough as possible, so you not only get your moneys worth, but enjoy the same level of success I have. There is also an extensive appendix at the end of this document, listing everything you’ll need to get your business up and running: links to webmaster resources, content providers, web hosting companies, TGP’s, model releases, free things you can add to your site, and a myriad of other useful sources. Also, I have included some of the laws you’ll need to know. Let me tell you, THAT’S dry reading! Where To Start So you’ve decided to take the plunge and start your own adult entertainment business. First up, you need to determine what kind of erotica you wish to offer, and what medium: the internet, video, or both. Will you be a generalist, catering to a variety of tastes? Or will you specialize in any one of the popular genres: teens, lesbians, oral, anal, cheerleaders amateurs, porn stars, hardcore, soft-core, voyeurism… it’s a long list! 2 If you purchased this from anywhere other than producerslounge.com, you have been ripped off and hence will not be able to benefit from the free updates of this e-book. © Vertigo Multimedia Inc. All rights reserved. This e-book is completely original, and owned and copyrighted by Vertigo Multimedia Inc. I have found these two sites a good benchmark of what niches are popular: http://www.gspotnews.com, http://www.sexniches.com/tgp. Will you be selling videos, DVDs, cd-roms, access to pictures, sex toys, or all of the above? Will you be making your own content or purchasing it from any of the many content providers? You can do it all. The way to create wealth in this business is to have several different ventures each bringing in there own revenue stream. For example, you may have several small websites with members areas, and a line of movies on eBay.com, Ebanned.net and Hotmovies.com, each constituting a small trickle of revenue, but all those trickles combined will add up to quite the river. For example, every couple of weeks I receive a cheque for money made from my websites, and everyday I receive cash in my p.o. box from sales of my DVD’s on the various auction sites. (Yes, people will send you cash for your movies. This is a tremendous cash business). So those are two very lucrative revenue streams, one of which is cash. In fact, on E-bay, have a look for my listings. My name on E-bay is producers_lounge. Remember to click on “search for items by seller”. Then click on “view sellers items”. You will see all my auctions. I have 5 or 6 auctions of the same DVD’s that I keep relisting over and over again, and these DVD’s bring in an average of $3,000 per month. I also sell the same DVD’s via one of my sites, www.prettyteenvideos.com. The DVD’s consist of no sex, just pretty young women getting naked and talking about their sex lives. That’s it. But it’s what people want to see. The hard core standard LA produced stuff can be obtained anywhere. But the real amateur content isn’t that easy to find. It’s cheap to produce and in high demand. That’s merely one revenue stream. 3 Start thinking of yourself not as a webmaster, or film maker, or photographer, but as an adult entertainment entrepreneur, building your business empire. Who’s watching? The majority of consumers are mostly men watching by themselves, and what they wish to see depends upon the medium. If it’s a movie from a video rental store, generally they will consider plot and dialogue a complete waste of time. They want to see innocent, beautiful young women having wild sex, and they fast forward from sex scene to sex scene. That’s the reason “Gonzo” videos are so popular. Full length features with plots, nice settings, high production values, and love-making as well as sex, seem to appeal primarily (but not exclusively) to couples and women. These cost much more to produce, but often bring in soft core cable and satellite money not available to gonzo videos. On the Internet sex sells (of course), but there is also a large market for non sex content, consisting of genuine amateur girls talking about their sex lives and getting naked, and no sex. If you purchased this from anywhere other than producerslounge.com, you have been ripped off and hence will not be able to benefit from the free updates of this e-book. © Vertigo Multimedia Inc. All rights reserved. This e-book is completely original, and owned and copyrighted by Vertigo Multimedia Inc. People hear the words “adult entertainment” and immediately conjure up images of hard core penetration and cum shots et al. But consider this: one of the most successful lines of adult videos, Girls Gone Wild, has no sex. I bet you’ve heard of the producer of this franchise of videos: Joe Francis. Joe is 30, has a massive house in Florida, a helicopter, a COUPLE of Ferrari’s, and a Gulfstream jet. And Joe doesn’t produce sex movies. Is it considered porn? Probably, and to most, definitely. Who cares? Joe is a millionaire many times over, is having fun, and is hurting nobody, and THAT’S what life is all about. 4 And there’s Karup Lou. Lou owns a website called karups.com, that has made Lou a multimillionaire several times over. You won’t find any of Lou’s content in adult video stores, or on cable or satellite. Only on this one website, which features pictures of unclothed women, and no sex. And this one website has earned Lou enough money to invest in real estate, which has made him more millions. Lou used to be penniless, working as a helper in a grocery store. His website changed his life and made him an unbelievably rich man. By the way, you can read more about Lou, as well as interviews with other industry biggies, at the following website: www.ambushinterview.com Why do I tell you this? To open your mind. Think of adult entertainment as more than people having sex. My goal is to get you started in this business with the money and resources you have. The chances are you don’t have much (nor did I when I first started). So the bottom line is this: creating content that depicts acts of sex is more expensive than content depicting only nudity. Yet there is a massive market for both. And that’s what many people fail to realize. You don’t need spend ten thousand dollars to produce a movie that you hope will get picked up for distribution. You can get into this business fairly inexpensively, which a relatively modest website, and work your way up to the point where you have several websites and perhaps a line of movies distributed via adult movie stores, satellite, and cable. Or perhaps you will prefer to devote all your energies to the Internet. A lot of people do, and it’s paying off for them. I am one. I find it more lucrative to concentrate on my internet ventures. If you purchased this from anywhere other than producerslounge.com, you have been ripped off and hence will not be able to benefit from the free updates of this e-book. © Vertigo Multimedia Inc. All rights reserved. This e-book is completely original, and owned and copyrighted by Vertigo Multimedia Inc. 5 Depicting sex is required in order to get your movies distributed among retail video store markets, but the Internet is an equally huge market, and there is a significant non sex market. So don’t think you need to portray sex in order to make money. Guys want to see girls naked. They could be having sex, they could be dusting furniture while they are naked, or washing cars, or smoking cigarettes, or anything. So where to start? Well, back to content… what ever turns YOU on, the chances are there are millions of other people who have the same taste.