The Fifth Estate Broadcasting iiAug 15 WINNING MORE AWARDS MEANS HOUSTON VIEWERS GET A BETTER PICTURE OF THE NEWS. One way viewers can tell they're getting first rate news is through UPI and API awards.That's why when KPRC won more first place awards than any other station in lèxas, it confirmed that our viewers were getting the best news possi- ble. Meaning every time they turn to KPRC, they get a class picture of the news. r KPRC TV HOUSTON N Petry Trlevision,Inc., National Representatives, NBC Affiliate. "WI H SIMU SA , WE CAN PICK UP A SATELL TES A ONCE." SIMULSAT is the multi -beam expand even more. We could antenna from Antenna Techno- reach 13 (domestic) satellites at logy Corporation, that can sim- once. SIMULSAT will pay for itself ultaneously see all domestic over and over again." satellites at once with consistent Call or write Antenna Techno- broadcast quality performance. Mr. Gerald Dreger logy Corporation for a full -color It is being heralded as a major Chief Engineer brochure, and information on breakthrough by broadcast and KVO, (ABC affiliate) The Post Corporation turn -key installation and two - cable operators everywhere. Kirksville, Missouri year warranty for 3m, 5m and Listen to what Chief Engineer 7m SIMULSAT. SIMULSAT sees all I was told it would do and more. Gerald Dreger of KTVO, one of C -Band satellites simultaneously We now pick up 5 satellites SIMULSATs more than 200 nation- and has K-Band capabilities. simultaneously, and also run our wide customers has to say: low power station K40AI off "We purchased SIMULSAT, eight SIMULSAT, which, before was ANTENNA TECHNOLOGY CORPORATION months ago. We're very pleased impossible. On 8711 East Pinnacle Peak Road, C-103 top of that, it Scottsdale, Arizona 85255 with it. SIMULSATdoes everything has the capabilities to help us Call 16021 264 -7275 IN AWORLD OF SUBTLETY NUANCE, AND HIDDEN MEANING... Oyat, 0 ISN'T IT GOOD TO KNOW THERE'S SOMETHING THAT CAN EXPRESS EVERY MOOD. The most evocative scenes in recent movies simply wouldn't have been as effective without the film medium. The artistic versatility of Eastman color negative films allows you to establish any kind of mood or feeling, without losing believability Film is also the most flexible post -production medium. When ybu transfer your superior original negative imagery to videotape or to film, you can expect exceptional results. So express your moods and feelings on Eastman color films, the best medium for your imagination. Eastman film. It's looking better all the time. Eastman Kodak Company. 1982 Vol. 105 No. 7 (BroadcastingiAug15) Radio dereg: Was it all that it was cracked up to be? Craft wins her case in Kansas City Jennings named sole ABC anchor Special report on business news journalism IN NAME ONLY o There is growing indication that sweeps, with NBC taking second and ABC third. A the Ferris FCC's radio 'deregulation' has done little rundown of the metered markets begins on PAGE 55. in practice to free broadcasters from regulatory and clerical burdens. PAGE 27. TOP 40'S NEW HOME o FM side of the dial is seeing a resurgence in top -40 radio. PAGE 58. CRAFT VERDICT o Kansas City anchorwoman Christine Craft is awarded $500,000 in case that U.S. STORY o U.S. Information Agency is soliciting raises hard questions about television news. broadcast news and feature material for project to PAGE 28. tell America's story abroad. PAGE 60. ABC ANCHOR Peter Jennings is named sole STOCK DROP o Barron's article questioning some of anchor for ABC's evening news show. PAGE 30. Metromedia's accounting procedures blamed for 21% drop in stock price. PAGE 61. PRODUCTION COMEBACK In two years, 20th Century -Fox has gone from two prime time series DOW METAMORPHOSIS Dow Jones changes on the networks to 10 hours of programing this DowAlert service to DowPhone. PAGE 61. fall. PAGE 31. SURVEY RESPONDENTS 17 Broadcasters on the MARKETING CONCENTRATION Television Cable whole seem to be answering programing Administration Marketing and Society conference questionnaire mailed by House addresses problems of gaining and retaining Telecommunications Subcommittee. PAGE 64. subscribers, reaching the "untouchables," dealing with piracy and effectively marketing pay -per- TECH DEREG o Commenters urge caution in view events. PAGE 32. reviewing possible elimination of FCC technical rules and standards. PAGE 65. BUSINESS BONANZA o With the economy becoming the story of the decade, Fifth Estate journalists RIVERA RESPONSE FCC commissioner takes have expanded the depth and scope of their exception to part of the reasoning behind business and financial news reporting. PAGE 41. agency's TV deregulation rulemaking. PAGE 67. Business news has become a fixture on both all - news radio music PAGE and other -based stations. MMTC MEETING o Major Market Television Caucus 47. Cable networks, such as Cable News to hold first official organization meeting this week. Network, Satellite News Channel and PAGE 70. Entertainment and Sports Programing Network, carry substantial portions of economic news, and PUTTING THE PIECES TOGETHER o When NBC one service, the Financial News Network, is needed someone sensitive to the sales needs of solely devoted to the subject. PAGE 52. the affiliates and who could sell those stations on the brightness of NBC's long -term future, Pierson CBS VICTORY o CBS takes first place in July Mapes fit the bill. PAGE 95. INDEX TO DEPARTMENTS Business 61 Datebook 16 In Brief 97 Programing 55 Business Briefly 10 Editorials 98 In Sync 69 Riding Gain 36 Cablecastings 8 Fates & Fortunes 91 Law & Regulation 64 Stock Index 62 Changing Hands 70 Fifth Estater 95 Monday Memo 24 Teiecastings 73 Closed Circuit 7 For the Record 75 Open Mike 22 Broadcasting (ISSN 0007 -2028) is published 51 Mondays a year (combined issue at yearend) by Broadcasting Publications Inc., 1735 DeSales Street, N.W. Washington, D.C. 20036. Second -class postage paid at Washington, D.C.. and additional offices. Single issue S2 except special issues $3.50 (50th Anniversary issue S10). Subscriptions, U.S. and possessions: one year S60, two years 9115, three years $160. Canadian and other international subscribers add S20 per year. U.S. and possessions add SI70 yearly for special delivery, 5100 for first- class. Subscriber's occupation required. Annually: Broadcasting D Cabkcasting Yearbook $75, Across the Dial 56.95. Microfilm of Broadcasting is availa- ble from University Microfilms, 300 North Zeeb Road, Ann Arbor. Mich. 48106 (35mm, full year S55). Microfiche of Broadcasting is available from Bell 8 Howell, Micro Photo Divi- sion. Old Mansfield Road, Wooster, Ohio 44691 (S37lyr.). Postmaster please send address corrections to Broadcasting, 1735 DeSales SI, N.W. Washington, D.C. 20036. Illhalil.-11 -119?/ INDEX TO ADVERTISERS ABC Direction Radio Network 25 D ADM Technology Inc. Fourth Cover D Alcoa -NEC Communications Corp. 45 o Antenna Technology Corp. u Second Cover Birch Radio Research 39 D Blackburn & Co. Inc. 70 c Bosch -Fernseh 43 0 Classified Ads 81 -90 D Columbia Pictures Television 11 Continental Electronics 75 u Conference Management Corp. 17 0 R.C. Crisler & Co. Inc. 19 o Eastman Kodak Co. 3 o FaìrWest 38 0 Field Communications 23 0 Golden West Television 4,6 0 Harris 35 D International Lutheran Laymen's League 9 0 KPRC -TV Front Cover o Lincoln First Bank. N.A. 20 D Multimedia Entertainment 21 D Music Magazine Foundation 10, 73 D Mutual roadcasting System 37 D Professional Cards 79 o Public Affairs Satellite System 77 0 Cecil L. Richards Inc. 71 o RKO Radio Networks 49, 50 -51 o RKO Radio Sales 15 0 A.H. bins Co 57 o George T Rodman Inc 91 D Robert W Rounsaville & Associates 72 0 Satellite News Channel 40 0 Service Directory 78 0 Sony Broadcast 12-13o D L. Tenet./ -I 26 0 TV Guide 18 0 Utility Tower Company Third Cover World Wde Bingo Inc. 14 D BEING WITH JOHN F. KENNEDY We're proud of BEING WITH JOHN F. Call: Bette Alofsin (212) 953 -0610 KENNEDY and we're also proud that KTLA Jim Francis (213) 460 -5740 Carla Hammerstein (213) 460 -5832 Los Angeles, WFLD Chicago, WTAF Phila- Tim Noonan (319) 277 -6463 delphia, KTVU San Francisco, WCVB Boston, WDIV Detroit, WJLA Washington, GOLDEN WEST TELEVISION D.C., WJKW Cleveland and WFAA Dallas are 5800 Sunset Boulevard among those discerning stations airing this P.O. Box 500, Los Angeles, CA 90078 powerful, two -hour special. TWX 910- 321 -2928 Produced by Nancy Dickerson and Robert Drew (Closed' C accompanied by Steve Melnikoff, his legal Hybrids assistant, and Jack Smith, Common Dwindling interest Camer Bureau chief, will work in It may be no bigger than man's hand, but some Several major American programing fishing with Marvin Weatherly, member some TV station reps think they see cloud producers and syndicators will not return of Alaska Public Utilities Commission and coming up. They've detected growing to second annual London Multimedia former FCC hopeful. advertiser and agency interest in finding Market as exhibitors next month. Reasons out how stations feel about accepting range from overcrowding of programing odd- length commercials in spot, now that Alien anchor shows to poor facilities at last year's event. Alberto- Culver has plowed split -30 Companies not returning include: ABC ground with networks. They say thus far Peter Jennings, named last week to be Video Enterprises (along with ABC it's mostly inquiries about split -30's and sole anchor of ABC -TV's World News Motion Pictures and ABC Sports), 45 -15 combinations rather than actual Tonight (story page 30) has personal as Viacom International, Group W placement attempts, and that stations well as journalistic goal in mind.