Megaphone Magazine Street Corner Media Foundation 121 Heatley Avenue Business Plan for Vancouver BC V6A 3E9 Megaphone Magazine 604. 678. 2800 | MegaphoneMagazine.com June 2012 Table of Contents Executive Summary . 4 The Need for Meaningful Employment . .6 Demand for Street Newspapers . .7 International Street Papers . 8 Spare Change . 9 Hope in Shadows . 9 Our Business Model. 10 Social Mission and Goals . 10 How We Achieve Our Goals . 10 Our Vendors . .11 Who Buys Megaphone Magazine . 11 Our Revenue Model . 12 Megaphone’s Operations . 13 Megaphone Magazine . 13 Create and Source Content . 13 Edit and Layout . 14 Printing . 14 Distribution . 14 Outcomes Achieved . 16 Vendor Training and Support . 17 Vendor Meetings . 18 Vendor Outings . 18 Hiring a Vendor Coordinator . 18 Outcomes Achieved . 19 Community Writing Workshops . 18 Outcomes Achieved . 19 Financial Projections . 21 Key Investments . 21 Projected Revenues . 22 Megaphone Magazine . 22 Vendor Training and Support Program . 23 Writing Workshops . 24 Our Staff and Board Team . 25 Core Staff Team . 25 Board of Directors . 26 Appendix A – Vendor Profile . 28 Appendix B – 2009 Megaphone Reader Survey . 29 Appendix C – 2009 Megaphone Focus Groups . 30 Appendix D - 2010 Distribution of Vendor Sales by Neighbourhood . 31 Appendix E - 2010 Megaphone Magazine Statistics . 32 Appendix F – Financial Projections (2011 to 2013) . 33 Appendix G – Megaphone Media Kit for Advertisers . 34 4 | Business Plan for Megaphone Magazine Executive Summary Administered by the non-profit Street Corner.