View metadata, citation and similar papers at core.ac.uk brought to you by CORE provided by OTHES DIPLOMARBEIT Titel der Diplomarbeit „McDreamy & McSteamy in the English Language Classroom: Television Literacy – A Model Applied to Grey’s Anatomy “ Verfasserin Susanne Gruber angestrebter akademischer Grad Magistra der Philosophie (Mag. phil.) Wien, im Oktober 2008 Studienkennzahl lt. Studienblatt: A 190 344 313 Studienrichtung lt. Studienblatt: Lehramtsstudium UF Englisch Betreuerin / Betreuer: Ao. Univ.-Prof. Dr. Monika Seidl To Mum & Dad Acknowledgements Foremost, I would like to thank Ao. Univ.-Prof. Dr. Monika Seidl for supervising my thesis and for adding challenging ideas and suggestions during the whole process of writing. I would like to express the warmest thanks to all those wonderful people who encouraged me in writing and accomplishing this thesis. To my family, especially ‘Mama und Papa’, for giving me the chance to study, to follow my dreams and for offering their endless patience. I wish to thank my friends (I refrain from naming them all individually – the addressed know) for their support and their cheering for me whenever I had to overcome obstacles on my way to the end. A warm thanks goes also to Robert Mottram across the ocean for carefully proof reading my piece of work. Simply put, thank you very much to you all who contributed and hopefully keep on contributing to my life. Table of Contents Introduction ........................................................................................... 1 I. What is Television Literacy? .......................................................... 3 1. Media Literacy .................................................................................. 4 1.1. What is Media Literacy? ................................................................................4 1.2. Media Literacy: Ideas, Characteristics, Features ........................................7 1.2.1. General Approach to Media Literacy.......................................................7 1.2.2. Pedagogical Approach to Media Literacy................................................9 1.2.3. Text or Text? .........................................................................................12 1.3. Cultural Studies and Media/ Television Literacy ......................................14 1.3.1. Linguistic Turn & Iconic Turn...............................................................17 1.3.2. Television and the Problem of Reality...................................................19 2. Television Literacy.......................................................................... 22 2.1. Television Literacy Skills..............................................................................26 2.1.1. Rudimentary Skills.................................................................................29 2.1.2. Advanced Skills .....................................................................................30 2.2. Television Effects...........................................................................................33 2.2.1. Positive and Negative, Direct and Indirect & Short and Long Term Effects ..........................................................................................................................34 2.2.2. What do Effects do?...............................................................................36 II. Teaching Television Literacy...................................................... 38 3. General Remarks............................................................................. 39 4. Four Aspects of Television Literacy............................................... 47 4.1. Semiotic Skill .................................................................................................47 4.1.1. Visual and Aural Signs...........................................................................50 4.1.2. Connotation and Denotation ..................................................................52 4.1.3. Metaphor and Metonymy.......................................................................55 4.2. Product-oriented Skill...................................................................................57 4.2.1. Characterising Television Programmes .................................................58 4.2.1.1. Television Genres ...............................................................................60 4.2.1.2. Television Forms.................................................................................63 4.2.2. Mise-en-Scène........................................................................................63 4.2.2.1. Sound and Lighting.............................................................................64 4.2.2.2. The Camera .........................................................................................66 4.2.2.3. Stylistic Features of Television Programmes......................................68 4.3. Linguistic Skill...............................................................................................71 4.3.1. Television and Language .......................................................................72 4.3.2. Narration and Narrative, Discourse time and Story time & Plot and Story ..........................................................................................................................74 4.3.3. Intertextuality .........................................................................................75 4.4. Intercultural Skill..........................................................................................76 4.4.1. Cultural Studies and Cultural Literacy...................................................78 4.4.2. Ideology, Presentation and Reality ........................................................80 4.4.3. Stereotypes .............................................................................................82 4.4.4. Americanisation & American Cultural Aspects.....................................84 5. Television Literacy in the Austrian Curriculum and the Common European Framework.......................................................................... 86 III. McDreamy and McSteamy in the English Language Classroom ............................................................................................................. 89 6. Lesson Plans.................................................................................... 89 6.1. Semiotic Aspect..............................................................................................89 6.2. Product-oriented Aspect.............................................................................111 6.3. Language Aspect .........................................................................................132 6.4. Intercultural Aspect....................................................................................144 Conclusion......................................................................................... 159 7. Index.............................................................................................. 160 8. Bibliography.................................................................................. 163 8.1. Internet Sources ..........................................................................................168 8.2. List of Figures..............................................................................................169 IV. Appendix.................................................................................... 174 9. List of Episodes............................................................................. 175 9.1. Season 1........................................................................................................175 9.2. Season 2........................................................................................................175 9.3. Season 3........................................................................................................177 10. General Information on Grey`s Anatomy................................... 179 10.1. Grey’s Peculiarities ...................................................................................181 10.2. Grey’s Anatomy and other Media...........................................................183 11. List of Cultural Revelant Aspects ............................................... 186 11.1. Season 1......................................................................................................186 11.2. Season 2......................................................................................................188 11.3. Season 3......................................................................................................191 12. Teaching Materials...................................................................... 195 12.1. Semiotic Aspect .........................................................................................195 12.2. Product-oriented Aspect...........................................................................215 12.3. Language Aspect .......................................................................................241 12.4. Cultural Aspect .........................................................................................260 13. German Abstract ......................................................................... 289 14. Curriculum Vitae......................................................................... 290 1 Introduction With the dawn of the 21st century societies finally had to admit