How to Capitalize on the Google Shopping Actions Opportunity Google’s new Shopping Actions program offers an easy way to reach more customers and maintain a competitive edge Google Shopping Actions program offers new opportunites for retailers It’s no secret you need to go the extra mile to stand out in today’s Amazon-influenced world. Finding opportunities to reach more customers on new channels could be incremental to this year’s bottom line. While alternatives to Amazon are growing fast, nobody has an advantage quite like Google. That’s why smart brands are moving quickly to take advantage of the benefits Google Shopping Actions has to offer. With Google Shopping Actions, your customers get a seamless buying and browsing experience. Another benefit? You add a new source of revenue and another channel for your customers to find your products and engage with your brand. Google is the first place U.S. shoppers go to discover or find a new brand or product.1 Google Search I’m feeling lucky 1 Google/Ipsos, “Shopping Tracker”, April - June 2018, Online survey, US, n=2703 adults 18+ who shopped in the past two days CommerceHub: How to Capitalize on the Google Shopping Actions Opportunity 2 Marketplaces are a gold mine of potential new customers To create a successful strategy for Google’s marketplace offerings, it’s important to understand how it works. Google Shopping Actions is a larger program that allows retailers to surface their products across different Google platforms – from Google Search to Google Voice Assistant to Google Express. Google Express is the actual marketplace that enables commerce. Google Express offers a seamless single cart shopping experience, saved payment credentials and basket building capabilities that are consistent and accessible from any device. Shoppers can select products from any participating retailer and purchase everything from one cart, anywhere, anytime. And the biggest benefit of Shopping Actions is it has the reach and scale of Google. People shopping on Google Express can access the marketplace through Google Assistant, which is on 500 million devices globally.2,3 2 https://venturebeat.com/2018/05/08/google-assistant-is-now-on-over-500-million-devices/ 3 https://www.blog.google//products/assistant/20-things-you-can-do-your-voice/ CommerceHub: How to Capitalize on the Google Shopping Actions Opportunity 3 Can be accessed through Google Assistant, which is on 500 million devices globally2 Retailer-first platform with prominent merchant branding Faster, seamless shopping experience across Google surfaces Deeper loyalty with 1-click re-ordering and basket building 68% Google provides first interaction customer support and returns of shoppers acquired through Shopping Actions are net new to retailers4 Highly competitive category commission rates Actionable insights on sales performance, competitiveness and assortment +14% Additionally, they are 14% more valuable than those who do not shop with Google Express4 +10% Existing customers spend an incremental 10% more after using Google Express4 +30% Bigger baskets over time: participating merchants see 30% increase in basket size YoY5 4 Mastercard Pre/Post Analysis of Shopping Actions Performance, June 2018 5 Google internal data, Q1 2017 vs 2018 YTD CommerceHub: How to Capitalize on the Google Shopping Actions Opportunity 4 CommerceHub offers full integration support CommerceHub is one of only three first-to-market Shopping Actions and Google Express integration partners. We fully support and work directly with the Google Express business and product development teams to build the best experiences for customers and merchants. Development support Order handling Inventory management CommerceHub offers full We offer advanced order handling Without careful inventory integration support for the services. Our technology can management, it’s easy to create Shopping Actions platform. We validate incoming marketplace oversell situations, which leads have the resources to successfully orders, and communicate all of to poor customer experiences launch and support new the information to you through and impacts your marketplace marketplace integrations. our system. Once you mark it ratings. We can help manage for shipping, we’ll pass it back to your inventory, and ensure the marketplace. And we’ll safe stock levels across all manage all returns for you marketplace integrations. Guidance through our workflow. When it comes to marketplace integrations, we have two decades of expertise and best practices to apply. We can help manage Relationship with Google your Google Express integration We can relay any issues, make alongside any others, including feature requests and give feedback Amazon, eBay, Walmart, Jet.com directly to the Google Shopping and more. Actions team and advocate on your behalf. CommerceHub: How to Capitalize on the Google Shopping Actions Opportunity 5 Work with CommerceHub to take advantage of Google’s marketplace offerings We go beyond the creation of high-quality data for digital catalogs on marketplaces. We have the development support necessary to integrate across all major marketplaces, a partnership with Google, complex inventory management capabilities and dedicated experts on our Ecommerce Growth Services team, invested in making your marketplace strategy a successful one. Why partner with CommerceHub? • Expert guidance • Full integration support • Advanced order handling • Direct relationship with Google CommerceHub: How to Capitalize on the Google Shopping Actions Opportunity 6 Make Google Shopping Actions a successful marketplace for you! To get started, click here or call 518.810.0700. CommerceHub is a distributed commerce network connecting supply, demand and delivery that helps retailers and brands increase sales by expanding product assortments, promoting products on the channels that perform, and enabling rapid, on-time customer delivery. With its robust platform and proven scalability, CommerceHub helped over 11,500 retailers, brands, and distributors achieve an estimated $16 billion in Gross Merchandise Value in 2017. Visit commercehub.com..