MOBILE SMART FUNDAMENTALS MMA MEMBERS EDITION JUNE 2013 messaging . advertising . apps . mcommerce www.mmaglobal.com NEW YORK • LONDON • SINGAPORE • SÃO PAULO MOBILE MARKETING ASSOCIATION JUNE 2013 REPORT Lessons Learned from Cannes Lions 2013 Every Moment is Mobile. That was the Mobile Marketing Association’s tagline for the 2013 Cannes Lions International Festival of Creativity, the premier global gathering for the entire marketing ecosystem. Prior to heading to Cannes, the industry was abuzz about mobile and its importance at the festival. Mobile may not be the biggest screen for storytelling. But the biggest creative revolution of our times is happening on the smallest screen. Some of the key takeaways that the MMA noted from the 2013 Cannes Lions festival include: Every Moment is Mobile: Cannes Lions was the official launch pad for the MMA’s positioning on mobile, “nothing gets marketers closer to their consumers than mobile.” http://www.clickz.com/ clickz/news/2278062/cannes-2013-video-mma-mondelez-every-moment-is-mobile Young Marketers Believe Mobile is the Future: To educate the rising-stars of the global marketing community, Jim Stengel alongside the MMA provided a weeklong curriculum to 50+ young marketers. What we learned is that the next generation of marketing leaders have already embraced mobile as the future of media. Their obstacle is getting mid-senior level executives to allocate additional resources and investment to mobile innovation. CMO’s are Eager to Understand Mobile Strategy: The MMA addressed the CMO Accelerator, which invited 25 leaders from around the global to discuss challenges and opportunities across the communications landscape. The CMOs were eager to discuss strategy, platforms, tactics and value across the mobile space. From the conversation, we realize that there is no resistance from the C- suite when it comes to recognizing the potential of mobile. Most of their challenges focused on the need for a stronger infrastructure that supports the growth of mobile as a media channel, in addition to educating staff on emerging tactics and trends. It is clear that mobile continues to revolutionize the industry in terms of its power and potential as a marketing vehicle. Cannes Lions was an opportunity for the MMA to connect with industry leaders and share the value that mobile offers their brands. As technology ignites a new world of interconnectivity, mobile converts every object into a medium and every place into a message. Every Moment is Mobile. Onwards, Greg Stuart INTRODUCTION 2 MOBILE MARKETING ASSOCIATION JUNE 2013 REPORT Table of Contents EXECUTIVE MOVES 4 PUBLIC COMPANY ANALYSIS 7 M&A TRANSACTIONS 9 FINANCING TRANSACTIONS 11 MMA OVERVIEW 24 HIDDEN RIVER OVERVIEW 26 Greg Stuart Todd Parker CEO, Mobile Marketing Association Managing Director, Hidden River [email protected] [email protected] MOBILE MARKETING ASSOCIATION JUNE 2013 REPORT Executives on the Move Name New Company Old Company New Company Summary Date Room 77 allows travelers to compare pricing across Vice President of Product & Corporate Development, major online travel agencies, shop across a variety of Doug Aley Vice President of Product Development, Room 77 6/27/13 Zulily room types, and book more than 200,000 hotel rooms worldwide. Mobivity provides patented mobile marketing tools for Geri Suster Chief Operating Officer, Mobivity Chief Operating Officer, Ziplocal local advertisers and custom audience engagement 6/27/13 solutions for sports and media producers. Panopto offers video capture, streaming, search and archiving solutions architected with the integration of rich Sean Gorman Chief Operating Officer, Panopto Executive, Amazon 6/26/13 content and user-driven metadata as key enablers for enterprise deployments. Brightcove Inc. (NASDAQ: BCOV), is a leading global provider of cloud content services and offers a family of Thomas Nielsen Senior Vice President, Brightcove Chief Executive Officer, RealNetworks 6/25/13 products used to publish and distribute the world’s professional digital media. Altitude Digital is a leader in online display and video Joe Salvador Chief Video Officer, Altitude Digital Co-Founder and Vice President, Visualtising 6/25/13 advertising technology. Altitude Digital is a leader in online display and video Tim McMahon Director of Operations, Altitude Digital Head Baseball Coach, Heritage High School 6/25/13 advertising technology. Hybris delivers enterprise software and on-demand Rob Rosenthal Vice President of Sales East, Hybris Vice President of Worldwie Sales, Zilliant solutions for multi-channel commerce, master data 6/24/13 management and order management. Campfire develops direct-to-mobile interactive rich media Elena Parker Creative Technologist, Campfire Videographer, Food52 content, small games and custom made applications for 6/20/13 mobile devices. Digitaria is a pioneer in digital marketing and technology, Senior User Experience Consultant, Evantage Shawn Kardell User Experience Officer, Digitara providing unique, innovative solutions to an array of 6/19/13 Consulting clients around the world. Senior Vice President of Media Strategy, iCrossing, a digital marketing company, holds its own Christine Bensen EVP, Media and Analytics, Moxie 6/18/13 iCrossing marketing platform, which can be tailored for clients. iCrossing, a digital marketing company, holds its own Sabine Cummins Vice President of Media Central, iCrossing Media, Director Razorfish 6/18/13 marketing platform, which can be tailored for clients. Medio enables businesses to acquire higher value Vice President of Global Business Intelligence, customers and improve both their retention and lifetime Ryan Sousa Senior Vice President of Engineering, Medio 6/13/13 Expedia value by providing an optimized and personalized mobile experience. Dwellable is a vacation rental search service. Dwellable has apps for Android and iPhone that aggregates rentals Kirby Winfield Chief Executive Officer, Dewellable President/Chief Executive Officer, AdXpose 6/11/13 from several different sources to give you a comprehensive list of availabilities. Hipcricket is the one-stop mobile marketing and Senior Vice President of Engineering, Augme advertising company that empowers brands, agencies David Hostetter Chief Technology Officer, Fabric Worldwide 6/7/13 Technologies Subsidiary, Hipcricket and media properties to engage customers, drive loyalty and increase sales. Hipcricket is the one-stop mobile marketing and Vice President of Analytics, Augme Technologies advertising company that empowers brands, agencies Tony Kippen President/Chief Executive Officer, Megode Systems 6/7/13 Subsidiary, Hipcricket and media properties to engage customers, drive loyalty and increase sales. WhitePages is the leading provider of contact information Jason Eglit Chief Financial Officer, WhitePages Principal, Bayside Capital 6/6/13 for people and businesses in the U.S. Microsoft is a veteran software company, best known for Virl Hill Director of Business Development, Microsoft CEO, Blade Games World its Microsoft Windows operating system and the 6/6/13 Microsoft Office suite of productivity software. Needle offers the leading sales chat platform for web, Scott Pulsipher President, Needle General Manager, Amazon Webstore 6/4/13 social and mobile commerce. Founder, SuccessFactors; Executive Board Member, Lars Dalgaard Partner, Andreessen Horowitz Andreessen Horowitz is a venture capital firm. 5/30/13 SAP Source: Thomson Reuters, VentureDeal and Hidden River, LLC * Data collected in this issue of Mobile Smart Fundamentals was collected throughout June 1-30, 2013. EXECUTIVE MOVES 4 MOBILE MARKETING ASSOCIATION JUNE 2013 REPORT Executives on the Move Name New Company Old Company New Company Summary Date Imperva is a data security company that provides high- Charles Giancarlo Board of Directors, Imperva Managing Director, Silver Lake (current) 5/30/13 value business data protection. Whitlock delivers rollabout, tablet and hand-held Nick Lenaeus Regional Director, Whitlock Regional Sales Head, Avaya 5/30/13 solutions for videoconferencing and data sharing. Apple is a corporation that designs, develops, and sells Administrator, The U.S. Environmental Protection Lisa Jackson Vice President of Environmental Initiatives, Apple consumer electronics, computer software and personal 5/28/13 Agency computers. Salesforce.com is an enterprise cloud computing Open Source Database Specialist, Tom Lane Red Hat company that provides business software on a 5/25/13 Salesforce.com subscription basis. Mobivity provides patented mobile marketing tools for President & Chief Executive Officer, Phone Michael K. Bynum President, Mobivity local advertisers and custom audience engagement 5/22/13 Directories Company solutions for sports and media producers. Mobivity provides patented mobile marketing tools for Executive Vice President & Chief Sales Officer, Tom Tolbert Chief Executive Officer, Front Door Insights local advertisers and custom audience engagement 5/22/13 Mobivity solutions for sports and media producers. Kevin Merritt Chief Executive Officer, Socrata Executive, VeriSign Socrata is a government data analytics startup. 5/21/13 Advisory Board Member, Canadian Video Games Arkadium is a game development studio, creator of David Elton General Manager, Arkadium 5/15/13 Awards largest library of casual games in the world. Numerex is an enterprise machine-to-machine (M2M) Sherrie McAvoy Board of Directors, Numerex AERS Partner, Deloitte & Touche LLP (current) 5/13/13 technology company. David