INSIDE RURAL UPDATE It’s a vision of sustainability that India Now drives their development agenda INNOVATION CORNER A patented mosquito trapper Business and that is eco-friendly and efficient EMERGING ENTREPRENEURS Serial entrepreneur couple Economy script their fifth success story APRIL-MAY 2014 | Volume 01 | Issue 01 THE BIG ONLINE BAZAAR INDIA SCRIPTS UNIQUE E-COMMERCE SUCCESS STORY CONNECTING THE DOTS India’s internet industry is set to contribute up to US$ 100 billion to the country’s GDP and generate 22 million jobs by 2015. For updated news analysis on Indian business and economy Log on to www.ibef.org 2 APRIL-MAYOCTOBER-NOVE 2013M www.ibef.orgBER 2013 | www.ibef.org EDITORIAL VOLUME 01 | ISSUE 01 | APRIL-MAY 2014 www.ibef.org EDITORIAL Editor: Anuradha Das Mathur Consulting Editor: Deepak Garg India’s Golden Era Managing Editor: Sangita Thakur Varma DESIGN of Cyber Shoppers Sr. Creative Director: Jayan K Narayanan Sr. Art Director: Anil VK World wants a slice Associate Art Director: Anil T Sr. Visualisers: Shigil Narayanan & Sristi Maurya Visualiser: NV Baiju of the pie. Sr. Designers: Haridas Balan, Manoj Kumar VP Charu Dwivedi, Peterson PJ & Dinesh Devgan alls are passé. For the Indian consumer cyber- Designers: Pradeep G Nair & Vikas Sharma space is the new hangout for window shop- ONLINE & MARCOM ping. Here there are no traffic snarls, long Associate Art Director: Shokeen Saifi queues to park your cars, dust and grime, or Sr. Designer: Rahul Babu Web Designer: Om Prakash extremes of weather. You don’t need ready STUDIO cash. It’s available at COD (cash on delivery). You can shop from M Chief Photographer: Subhojit Paul your car, café, bar, home, office, college…you choose your com- Sr. Photographer: Jiten Gandhi fort zone, time and space. You don’t need to hop from one brand SALES & MARKETING store to another to check out the latest—just flick your finger and National Manager-Events & Special Projects: Mahantesh Godi choose the right option and zoom! Well, we are talking about Regional Manager (South): Vinodh K e-commerce. And e-commerce is not just retail therapy but B2B, Regional Manager (North): Lalit Arun B2C, C2C and in multiple formats. With the Indian economy at Regional Manager (West): Sachin Mhashilkar the cusp of an e-commerce boom, the world is logged on for a PRODUCTION & LOGISTICS slice of this exciting pie. Read all about it in our Cover Story. Sr. GM. Operations: Shivshankar M Hiremath This couple is a dynamic combination of wit, grit and ambi- Manager Operations: Rakesh Upadhyay tion. Into their fifth enterprise, serial entrepreneurs Meena and Asst. Manager - Logistics: Vijay Menon K Ganesh have again hit the right notes with their homecare Executive Logistics: Nilesh Shiravadekar venture Portea Medical. A first in India, this outfit, providing com- Production Executive: Vilas Mhatre prehensive healthcare at home to patients, is already a startup suc- Logistics: MP Singh & Mohd. Ansari cess. We meet them in Emerging Entrepreneurs. What wouldn’t we INDIA BRAND EQUITY FOUNDATION do to get rid of those deadly bugs? Yes, with summer at its peak the CEO: Aparna Dutt Sharma mosquito menace is back. We discovered just the right innovation Project Manager: Pawan Chabra to combat the growing buzz—MozziQuit. A mosquito trapper that is cost effective, efficient and eco-friendly. Grassroots development needs sustainable and replicable initiatives. Here is an enterprise India Now Business and Economy is a bi-monthly magazine published and that has been perfecting the right approach. Drishtee is an inspiring printed by India Brand Equity Foundation (IBEF), Gurgaon, Editor – Anuradha Das Mathur. It is published from Apparel House, 5th Floor, #519-22, Sector 44, account of three youngsters and their many endeavours that are Gurgaon-122003, Haryana and got printed by GH Prints Pvt Ltd. A-256 Okhla, New Delhi-110020. impacting the rural space positively. India Now Business and Economy is for private circulation only. Material in this publication may not be reproduced in any form without the written permission This issue we have some insightful stories on India. Discover it. of IBEF. Editorial opinions expressed in the magazine are not necessarily those of IBEF and IBEF does not take responsibility for the advertising content, content obtained from third parties and views expressed by any independent author/ contributor. (India Brand Equity Foundation, Apparel House, 5th Floor, # 519-22, Sector 44, Gurgaon - 122003, Haryana, India; Email: [email protected]) The annual subscription to India Now Business and Economy comprises six (6) issues starting from the date of the subscription. The price for half-yearly subscription is INR 1000 and for annual subscription is INR 1500. Opinions expressed herein are of the authors and do not necessarily reflect any opinion of Nine Dot Nine Mediaworx Pvt Ltd., B-118 Sector 2 Noida – 201301, Sangita Thakur Varma Uttar Pradesh, India; Tel: 91-120-4010-999; Fax: 91-120-4010-911; Email: [email protected] www.ibef.org | APRIL-MAY 2014 1 VOLUME 01 | ISSUE 01 CONTENTSAPRIL-MAY 2014 air G N P DEE pra GN: I S E R D ve 1218 CO COVER STORY MNC WATCH 14 | FULL SPEED 18 | India Logs on to Shop AHEAD Yamaha India knows It’s an online festival in India for what young Indians are looking for and is supplying it aplen- consumers, sellers, investors and all ty—style, speed and value for other stakeholders connected to the money. It has the youth chorus- e-commerce space as the market is ing YES! Yamaha in unison. ARTS & CULTURE forecast to grow sevenfold by 2020. 56 | MORE THAN JUST PARANTHASDelhi is the Publisher, Printer Monika Choudhry has got ‘India Now Business and Economy’ street food capital of India printed by GH Prints Private Limited, A-256 Okhla, New Delhi-110020; and tracing its cuisines to history. For published from Apparel House, 519-522, 5th Floor, Sector – 44, Please Recycle instance, the parantha, a breakfast This Magazine Gurgaon – 122 003 on behalf of India Brand Equity Foundation (IBEF), Ministry And Remove of Commerce, Editor – Anuradha Das Mathur. Inserts Before staple, has an alley devoted to it Recycling that goes back 150 years. 2 APRIL-MAY 2014 | www.ibef.org 1036 INTERVIEW 10 | “While MARKETING TO GEN-Y RE- MEMBER TO ALWAYS REMAIN RELEVANT” Venu Madhav, Director, Cafe Coffee Day, on the company’s success mantra and future plans. INNOVATION CORNER 52 | THE BIG BUG SLAYER An effective weapon to fight the mosquito menance is finally within our reach. It is a patented and 2030 awarded mosquito trapper called MozziQuit. EMERGING ENTREPRENEURS REGULARS 30 | Turning Health to Wealth 01 | EDITORIAL Portea Medical is the brainchild of serial 04 | NATIONAL ROUND-UP 08 | INDIA WATCH entrepreneur couple Meena Ganesh and 48 | MADE IN INDIA K Ganesh. Their fifth venture, the home 60 | TOURISM UPDATE healthcare enterprise, is already a hit. 64 | RURAL UPDATE 67 | BOOKSHELF SECTORAL UPDATE 48 48 48 34 | AGROCHEMICALS: 38 | INSURANCE: 41 | WATER: Thirsting 45 | BUSINESS The Right Growth Input Policy Success for Success India’s AVIATION: Raring to Go The crop protection industry, growing Phenomenal growth in the last growing water needs and the Economic prosperity has given at 12 per cent per annum, is an export decade and innovative plans rising opportunitities in all wings to the business aviation success and is experiencing rising ensure that the industry will water verticals make the sector a sector with Indians increasingly domestic demand. grow to US$ 280 billion by 2020. global investment destination. looking to fly privately. www.ibef.org | APRIL-MAY 2014 3 VOICE OF A VISIONARY “I have always been very confident and very upbeat about the future potential of India. I think it is a great country with great potential.” National —Ratan Tata, Chairman Emeritus, Tata Sons ROUND-UP PHOTO BY THINKSTOCKPHOTOS.IN India third-largest in PPP Terms DATA BRIEFING Owns 6.4 per cent of the global GDP 6.4% A RECENT report by The World Bank declared in geographical scope. This round (ICP 2011), India the third largest economy in the world, covered 199 countries. In the 2005 survey, India India’s ahead of Japan, based on purchasing power par- was ranked the 10th largest economy. Based on share of ity (PPP). This count is done every six years by the PPP measure, the US controls 17.1 per cent of measuring economies on the basis of their PPP. the world’s gross domestic product (GDP), while world GDP The US is ranked at the top spot followed by China has 14.9 per cent and India owns 6.4 per China. cent with Japan in the fourth spot with 4.8 per According to the report, PPP is price relative cent. In the GDP measure, the six largest middle and shows the ratio of prices in national curren- income economies—China, India, Russia, Bra- cies of the same goods or services in different zil, Indonesia and Mexico—account for 32.3 economies. Compiled by The World Bank under per cent of world GDP, whereas the six largest the International Comparison Programme (ICP), high income economies of US, Japan, Germany, it is a worldwide statistical initiative—the largest France, UK and Italy account for 32.9 per cent. 4 APRIL-MAY 2014 | www.ibef.org NATIONAL ROUND-UP THEY JEN PSAKI SAID IT Washington, May 13, 2014 India has organised “the largest- ever free and fair democratic election in human history… an inspiring example of the power of the democratic process in action, and the United States, like so many others around the PHOTO BY THINKSTOCKPHOTOS.IN world, has great admiration and respect for the vibrancy, diversity India has 54 of World’s Larg- and resilience of India’s est Cos In Forbes Global 2000 democracy.” INDIA IS HOME TO 54 of the world’s most powerful and largest companies, as — Jen Psaki, ranked in Forbes' annual list of the world's 2000 largest and most powerful Spokeswoman, US public companies.