SAE UPDATE PAGE 1 FEBRUARY 2006 FEBRUARY 2006 VOL. 23, NO. 2 Technology Theater, Innovation Forum Keynote speaker at Motorsports Symposium have heavy slate of panels, sessions discusses technology, marketing crossroads at ’06 World Congress At SAE International’s Motorsports Sym- posium, held November 29-30, 2005, in Or- The exhibition hall at the SAE 2006 World lando, FL, Herb Fishel, motorsports counsel Congress will feature two stages showcas- to SAE, asked the provocative question, ing executive panel discussions on today’s “Will you be a wild success or a worthless most relevant automotive business issues, commodity?” as well as some of the event’s most popular technical sessions. Fishel, who is also CEO of The Business of Motorsports, addressed a luncheon on The AVL Technology Theater will host the the opening day of the symposium, held in SAE 2006 Executive Management Confer- conjunction with the Performance Racing ence, in which more than 100 top executives Industry trade show, December 1-3, 2005, at from industry, government, research, and the Orange County Convention Center. academia will participate in keynote ad- dresses and panel discussions. Also located “I am here today to offer you a strategic on the show fl oor, the FEV Powertrain Inno- view: a perspective of the industry from vation Forum will feature eight high-profi le 30,000 feet...There is a strong undercurrent technical sessions on powertrain, emissions, of volatility that makes the [2006] season and motorsports topics. unpredictable—a declining economy, natu- ral disasters, and man-made confl icts are all The 2006 World Congress Grand Opening possible,” Fishel noted. will be held April 3 at 9:30 a.m. at the AVL Technology Theater. Dr. Burkhard Göschel, While Fishel’s remarks are a call for Dr. Burkhard Göschel, Member of the BMW Member of the Board of Management, BMW change in the motorsports industry, he offers Group Board of Management and Chair of hope for the future and believes “the most Group, will offi cially open the Congress and the SAE 2006 World Congress, will offi cially introduce the fi rst panel discussion, “In- open the event at the “Innovation in the exciting new frontier for the automobile novation in the Automotive Industry.” The Automotive Industry” panel discussion industry in our time is waiting.” discussion will cover managing innovation April 3. “With Herb Fishel’s background as a and driving innovation with research, and long-time racing executive with GM, we During a luncheon at November’s panelists will include: Frank Niederlaender, organizations (such as the American Le in the motorsports industry take such ob- Motorsports Symposium, Herb Fishel, SAE Vice President Strategy and Initialisation Mans Series, the GrandAmerican Series, The servations quite seriously,” said McLaren motorsports counsel and CEO of The Business New Vehicle Projects, BMW Group; Jose Ma- Sportscar Club of America, and Federation Performance Technology’s Wiley McCoy. of Motorsports, offered a call for change in the racing industry. ria Alport, Chairman & CEO, Federal Mo- International Automobile) and automobile “Motorsports has always been a business gul; and Hirohide Ikeno, President, Honda manufacturers (including Pontiac, Mazda, of change—of looking into the future—so R&D Americas. and Porsche). educated opinions are extremely valuable.” ports Symposium and a long-time member Clemens Schmitz-Justen, President, Innovation Forum sessions April 4, McCoy was a moderator at the SAE Motors- of its motorsports group. BMW Manufacturing, BMW Group, will will focus on “Diesel Emission Measure- deliver the keynote address at the Monday ment—Status Report and Newest Devel- afternoon panel discussion, “The Quest for opments,” and “Powertrain Innovation Manufacturing Success in the U.S.” for Niche-Market Vehicles,” in which the Tuesday’s Executive Management Con- unique product planning process, chal- ference features the panels “Diesel, Gas, lenges, partnership needs, and innovations or Hybrid—Innovation for Tomorrow and will be discussed. Beyond,” and “What Will Be the Future The “Transmission and Drivelines: Trans- Transportation Energy Sources—And at mission Systems” technical session April 5 What Cost?” The latter will be moderated will feature papers from GM Powertrain, by Nigel F. Gale, Vice President, Southwest Toyota Motor, and leading universities Research Institute and feature a keynote and suppliers. Later that day, the changing address by Joseph Desmond, Chairman, relationships for OEMs and oil companies Preliminary California Energy Commission. will be discussed at the session “How Oil tech session Panel topics April 5 will be “Safer Cars Reserves and Fuel Prices Will Infl uence In- through Crash Avoidance” and “New Ap- novation in the Next Decade.” schedule released plications for Electronics and Telecommu- The “Advanced Hybrid Vehicle Power- The preliminary schedule of technical nications—Cutting Costs and Improving trains” technical sessions at the Innova- sessions for the SAE 2006 World Customer Satisfaction.” The panel April 6 tion Forum on April 6 will feature papers Congress is now available at www.sae. will focus on “Nano and Micro Technology, authored by personnel from Toyota, Ford, org/congress. and MEMS—Redefi ning the Car of Tomor- Hyundai, Honda, and other suppliers and row, Myth vs. Reality.” R&D organizations. See what new and innovative Motorsports takes center stage at the For more details on the panel discussions developments will be presented and FEV Powertrain Innovation Forum on and sessions at the AVL Technology Theater begin planning your attendance at the April 3. “The Relevance of Sports Car Rac- and FEV Powertrain Innovation Forum, visit automotive industry’s ultimate learning ing to the Automobile Manufacturer” will www.sae.org/congress/stages/. and networking event. feature speakers from major sanctioning FFebruaryebruary UUpdatepdate 112-22.indd2-22.indd 1 11/5/06/5/06 33:21:11:21:11 PPMM SAE UPDATE PAGE 2 FEBRUARY 2006 EDITORIAL COMMERCIAL VEHICLE VIEWPOINT Henderson well-prepared for opportunity Building a network When looking over the accomplishments Honor, Henderson has received the highest What is the fi rst won all three SAE Mini Baja events this of Greg Henderson, it is easy to see how distinctions within Lockheed Martin, the thing that comes past year. In between these specifi c meet- he was selected to serve as SAE President NOVA Award, and the Lockheed Martin to your mind ings, I was able to listen and talk with the for 2006. A 15-year member of the SAE Aeronautics Co., the Stellar and Aerostar when I men- world’s leading experts on topics such as Board of Directors and 1999 recipient of awards. Also, early in his career at General tion the word electronics, emissions, braking, and safety, the SAE Medal of Honor, Henderson will Dynamics, he was presented the Company “network”? You just to name a few. There is no question have plenty of experience to pull from Presidents Award for Cost Reduction for would likely my network expanded on that day. during his presidency. saving the company $6.6 million. respond with the Building your network through an SAE The Lockheed Martin executive has Henderson counts no achievement with Internet, a TV event is one key to your career growth—I had a lifelong passion for mobility on all as much regard as serving as SAE Presi- network like CBS, certainly encourage each of you to take fronts. When he’s not working on planes, dent. “I am very excited and very hon- or maybe a Wi-Fi advantage of these learning and network- he is typically at home restoring classic ored,” he said. “This is a lifelong dream.” network. You ing opportunities in the future. But, you probably would not think of SAE in this muscle cars—he is currently rebuilding a He has embraced his opportunity to do not have to travel to Chicago or some sense, at least not right away. 1966 Ford Fairlane that he expects to pro- serve as President without the slightest other SAE event to avail yourself of the duce 950 hp—or tooling around the yard bit of apprehension. “With the amount of Most of you know SAE by the products broad range of contacts within the SAE on his New Holland diesel tractor. That ex- [SAE] Presidents I have known personally and services it sells such as magazines, web. Other opportunities include serving perience with all three sectors of SAE will since 1986, it’s probably a little different publications, standards, and conferences, on a standards-writing or some other serve him well as he serves as SAE’s lead perspective than for some folks who may which are all well known and used around SAE committee. Nearly every day of the representative. have had a shorter exposure to that sort of the world. SAE is really built around year, there is an SAE committee meeting Henderson fi rst got involved with SAE environment.” people, and the interaction of those people somewhere around the globe. has created a network that is global in while at Oklahoma State University and Also not lost on Henderson is his role in Even closer to home is a network that reach and spans many technical disci- has fond memories of his involvement taking SAE into its next 100 years. And it many people fail to think about and use. plines from materials to total vehicles and with the student chapter on campus. is something that he is not taking lightly. There are more than 90 SAE sections and everything in between. “I remember one of the [meetings] that In his term he will attempt to do whatever chapters. These local units can help you was a real favorite amongst all of the possible to make SAE viable for another Let me use the 2005 Commercial Vehicle build a network close to where you work students was when one of the local funny- 100 years, including extending the reach Congress held in Chicago (November 1-3) and meet new contacts from within your car racers came in and displayed his car,” of our society.