Direct Shortlist Track Cat. No Entry Title Brand Product Entrant Company Entrant Country Idea Creation Production Media PR Additional No A01 (Food & Drink) Reach A01/019 00946 LEGAL-ADE KRAFT HEINZ COUNTRY TIME LEO BURNETT CHICAGO USA LEO BURNETT HARBOR PICTURE LEMONADE CHICAGO COMPANY New York Reach A01/020 01202 BROADWAY THE MARS WRIGLEY SKITTLES DDB CHICAGO USA DDB CHICAGO BLACKSMITH Los MEDIACOM New ICF NEXT Chicago HEARD CITY New RAINBOW CONFECTIONERY Angeles / DDB York York / MARS CHICAGO / GIANNINI WRIGLEY CREATIVE Chicago / CONFECTIONER HUTCHCO Y New Jersey / TECHNOLOGIES Los MOTT/FISCHER Angeles / SMUGGLER PRODUCTIONS New York New York / TELSEY + COMPANY New York / THE MARKETING ARM Dallas / THE MASTERING PALACE New York / THE MILL Chicago / TRIBAL WORLDWIDE New York / VAULT 49 New York Reach A01/032 01909 HALF FULL COCA COLA COCA COLA McCANN BUCHAREST ROMANIA McCANN BUCHAREST FRAMES Bucharest UM BUCHAREST McCANN PR MRM//McCANN Bucharest BUCHAREST Reach A01/042 01117 THE POPSICLE LOS PALETEROS CHURCHILLETA JOTABEQU GREY San José COSTA RICA JOTABEQU GREY San JOTABEQU GREY San CAMEDIA JOTABEQU GREY ELECTIONS José José CENTRAL San San José José Reach A01/048 01697 THE TIME WE PERNOD RICARD RUAVIEJA LEO BURNETT Madrid SPAIN LEO BURNETT Madrid SERENA Madrid / MEDIACOM HAVE LEFT TESAURO Madrid Madrid A02 (Other FMCG) Reach A02/002 00428 IT'S A PROCTER & TIDE SAATCHI & SAATCHI New USA SAATCHI & SAATCHI HARBOR PICTURE OPTIMUM TAYLOR New York MKTG New York / THURSDAY GAMBLE York New York COMPANY New York / SPORTS New PLATINUM RYE NIGHT TIDE AD RATTLING STICK York New York Santa Monica / THE MILL New York Reach A02/015 01328 THE TAMPON THE FEMALE THE TAMPON SCHOLZ & FRIENDS Berlin GERMANY SCHOLZ & FRIENDS SCHOLZ & SCHOLZ & METAGATE Berlin BOOK: A BOOK COMPANY BOOK: A BOOK Berlin FRIENDS Berlin FRIENDS Berlin AGAINST TAX AGAINST TAX DISCRIMINATION DISCRIMINATION Reach A02/028 01571 STREET-VET PURINA PURINA McCANN PARIS FRANCE McCANN PARIS CRAFT PARIS / EDDY WEBER AFG EUROPE VETERINARY Paris SHANDWICK Paris London DIETS A03 (Healthcare) Reach A03/019 01758 MISCARRIAGE MISCARRIAGE CHARITY MRM//McCANN London UNITED MRM//McCANN London ASSOCIATION - ASSOCIATION KINGDOM CARDS OF ACKNOWLEDGE MENT A04 (Consumer Durables) Reach A04/011 00742 BILLIE JEAN ADIDAS ADIDAS TBWA\CHIAT\DAY New USA TBWA\CHIAT\DAY New REBEL AND ROGUE ADIDAS KING YOUR York York New York Herzogenaurach / SHOES DESIGN BY DISRUPTION New York 1 of 1 Direct Shortlist Reach A04/013 00798 7:1 FURNITURE HOMEPRO HOMEPRO BBDO BANGKOK THAILAND BBDO BANGKOK COLLECTION Reach A04/017 01981 THISABLES IKEA IKEA THISABLES McCANN Tel Aviv ISRAEL McCANN Tel Aviv CRAFT LONDON / UM Tel Aviv McCANN Tel Aviv McCANN Tel Aviv Reach A04/022 01576 HA(U)TE DIESEL DIESEL PUBLICIS ITALY Milan ITALY PUBLICIS ITALY Milan SIZZER AMSTERDAM SIMPLE AGENCY MPC LONDON / COUTURE / STINK STUDIOS New Milan PRODIGIOUS York ITALY Milan / THE MILL New York A05 (Automotive) Reach A05/007 00235 TOO POWERFUL VOLKSWAGEN VOLKSWAGEN DDB SYDNEY AUSTRALIA DDB SYDNEY BE Surry Hills / PHD Sydney FOR TV AMAROK BLOCKHEAD VFX Sydney / GOODOIL FILMS Sydney / RUMBLE STUDIOS Sydney / THE EDITORS Sydney Reach A05/008 00236 WHITE BOX VOLKSWAGEN VOLKSWAGEN DDB SYDNEY AUSTRALIA DDB SYDNEY SAM I AM Sydney / PHD Sydney CRAFTER SCOUNDREL Sydney / WHITE CHOCOLATE Sydney Reach A05/013 00600 THE BIG MATCH CARS.COM CARS.COM R/GA CHICAGO USA R/GA CHICAGO R/GA CHICAGO / RADAR STUDIOS Chicago Reach A05/014 00520 THE E.V.A. VOLVO CARS VOLVO CARS FORSMAN & BODENFORS SWEDEN FORSMAN & NEW LAND Stockholm MINDSHARE F&B INHOUSE INITIATIVE Gothenburg BODENFORS Gothenburg Gothenburg / Gothenburg FACTORY London / FRAMESTORE London / GOODBYE KANSAS STUDIOS Stockholm / SUPERSTUDIO Stockholm Reach A05/020 00649 THE RENAULT KANGOO PUBLICIS BUENOS AIRES ARGENTINA PUBLICIS BUENOS UNAFFORDABLE AIRES CAMPAIGN A06 (Retail) Reach A06/005 00354 VOICE OF SWIGGY FOOD DELIVERY DENTSU WEBCHUTNEY INDIA DENTSU DENTSU HUNGER Bangalore WEBCHUTNEY WEBCHUTNEY Bangalore Bangalore / DOT DOT BOOM Bengaluru Reach A06/011 00481 PERUSSIAN PLAZA VEA RUSIA FAHRENHEIT DDB Lima PERU FAHRENHEIT DDB PRICES Lima Reach A06/021 00754 KEEPING WENDY'S WENDY'S VMLY&R Kansas City USA VMLY&R Kansas City SPARK KETCHUM New FORTNITE COMMUNITY FOUNDRY New York FRESH MANAGEMENT York Reach A06/034 01498 THE WHOPPER BURGER KING FOOD FCB NEW YORK USA FCB NEW YORK CHEMISTRY HORIZON MEDIA ALISON BROD HONEYMIX New DETOUR CREATIVE New York / New York MARKETING + York HUMAN New York / COMMUNICATION MACKCUT New York / S New York O POSITIVE New York / ZOMBIE STUDIO São Paulo Reach A06/039 01786 MUSEUM OF IKEA IKEA LIVING McCANN SPAIN Madrid SPAIN McCANN SPAIN Madrid CRAFT Madrid ROMANTICISM ROOMS A07 (Travel) 1 of 1 Direct Shortlist Reach A07/010 00108 NO NEED TO FLY GERMAN RAIL GERMAN RAIL OGILVY GERMANY GERMANY OGILVY GERMANY SPIRABLE London DEUTSCHE BAHN - AROUND THE Frankfurt Frankfurt AG Frankfurt / WORLD IN GETTY IMAGES GERMANY INTERNATIONAL Dublin Reach A07/012 00984 RENT A FINN VISIT FINLAND – DESTINATION SEK | PART OF GREY FINLAND SEK | PART OF GREY COCOA Helsinki / DAGMAR Helsinki BUSINESS BUSINESS THE FINNISH FINLAND Helsinki Helsinki CREUNA FINLAND FINLAND Helsinki / FINLAND Helsinki TOURIST BOARD Helsinki / SEK | PART SEK | PART OF / HINTSA OF GREY Helsinki GREY Helsinki PERFORMANCE Helsinki Reach A07/020 01405 MIND THE GAP BERLINER BVG SERVICEPLAN GERMANY GERMANY SERVICEPLAN CUBIRD Berlin / LOFT MEDIAPLUS PX1 BERLIN VERKEHRSBETRIEB Munich GERMANY Munich TONSTUDIOS Berlin / Munich E MEDIAMONKS Hilversum Reach A07/023 01477 HOTELBNB HONDURAS MAYA HOSPITALITY OGILVY HONDURAS HONDURAS OGILVY HONDURAS 14 AL CENTRO HOTEL Tegiucigalpa Tegiucigalpa LATAM Tegucigalpa / INDIGO MUSIC DESIGN Buenos Aires A08 (Leisure) Reach A08/008 01796 THE 9'58 PUMA BIOGRAPHY BOOK BETC/HAVAS São Paulo BRAZIL BETC/HAVAS São BETC/HAVAS São BETC/HAVAS São BIOGRAPHY Paulo Paulo Paulo A09 (Media / Entertainment) Reach A09/004 00006 POSTABLE FUKUSHIMA-MINPO FUKUSHIMA- DENTSU INC. Tokyo JAPAN DENTSU INC. Tokyo ROBOT DENTSU EAST FUKUSHIMA CO. MINPO COMMUNICATIONS JAPAN Tokyo LOCAL PAPER Tokyo Reach A09/009 00694 A DAY TO FONDATION POUR NGO CLM BBDO Paris FRANCE CLM BBDO Paris THE MIX MEN Paris REMEMBER LA RECHERCHE MÉDICALE (FRM) Reach A09/011 00555 THE LAND OF HELSINGIN HELSINGIN TBWA\HELSINKI FINLAND TBWA\HELSINKI SANOMA MEDIA CLEAR CHANNEL SANOMA MEDIA FREE PRESS SANOMAT SANOMAT FINLAND Helsinki / Helsinki / FINLAND Helsinki / NEWSPAPER TBWA\HELSINKI JCDECAUX TBWA\HELSINKI FINLAND Helsinki / TBWA\HELSINKI Reach A09/014 00743 THE FAKE NEWS COLUMBIA COLUMBIA TBWA\CHIAT\DAY New USA TBWA\CHIAT\DAY New REBEL AND ROGUE TBWA\CHIAT\DAY COLUMBIA STAND JOURNALISM JOURNALISM York York New York New York UNIVERSITY New REVIEW REVIEW - NEWS York / DESIGN BY DISRUPTION New York Reach A09/015 00091 PUTIN TURNS TV RAIN MEDIA SERVICE VOSKHOD Ekaterinburg RUSSIA VOSKHOD Ekaterinburg ON THE RAIN Reach A09/032 01129 GOODSTOCK BMG PRODUCTION STOCK MUSIC VMLY&R New York USA VMLY&R New York VMLY&R New York VMLY&R New York MUSIC A10 (Consumer Services / Business to Business) Reach A10/003 00057 BUFFER RAGE VOO TELECOM TELECOM HAPPINESS BRUSSELS BELGIUM HAPPINESS VIZEUM Brussels PROVIDER Brussels BRUSSELS Brussels Reach A10/008 00077 SANS RMIT UNIVERSITY RMIT UNIVERSITY NAKED AUSTRALIA NAKED BANTAM Sydney / NAKED FORGETICA EDUCATION COMMUNICATIONS Sydney COMMUNICATIONS NAKED COMMUNICATION Sydney COMMUNICATIONS S Sydney / RMIT Sydney / ORCHARD UNIVERSITY Sydney Melbourne Reach A10/028 00942 JERSEY AMERICAN JERSEY MOMENTUM WORLDWIDE USA MOMENTUM HUNGRY MAN New MINDSHARE New PMK*BNC New DIGITAS New ASSURANCE EXPRESS ASSURANCE New York WORLDWIDE New York York / ROCK PAPER York York York / VERSUS SCISSORS New York New York 1 of 1 Direct Shortlist A11 (Not-for-profit / Charity / Government ) Reach A11/007 00224 MY SPARE BOOT COSTA RICAN COSTA RICAN HAVAS TRIBU Heredia COSTA RICA HAVAS TRIBU Heredia ZONA DE PRENSA AMPUTEE SOCCER AMPUTEE San José ASSOCIATION SOCCER TEAM Reach A11/010 00051 DEADLY ABORIGINAL ABORIGINAL CLEMENGER BBDO AUSTRALIA CLEMENGER BBDO MEDIACOM CLEMENGER DEPARTMENT OF QUESTIONS VICTORIA, VICTORIA, MELBOURNE MELBOURNE Brisbane BBDO PREMIER & DEPARTMENT OF DEPARTMENT OF MELBOURNE CABINET PREMIER & PREMIER & (ABORIGINAL CABINET CABINET VICTORIA) East (VICTORIA) (VICTORIA) Melbourne Reach A11/013 00290 THE HEALING CASEY HOUSE HIV/AIDS BENSIMON BYRNE Toronto CANADA BENSIMON BYRNE BENSIMON BYRNE NARRATIVE HOUSE AWARENESS Toronto / NARRATIVE Toronto / NARRATIVE Toronto Toronto Toronto / WESTSIDE STUDIO Toronto Reach A11/014 00360 HUNGRY PUFFS FOODBANK WA HUNGRY PUFFS THE BRAND AGENCY Perth AUSTRALIA THE BRAND AGENCY THE BRAND AGENCY THE BRAND THE BRAND FOODBANK Perth Perth Perth AGENCY Perth AGENCY Perth Reach A11/026 00144 #DEFYTHENAME MONICA LEWINSKY ANTI-BULLYING BBDO NEW YORK USA BBDO NEW YORK O POSITIVE New York DINI VON COMPANY 3 New MUEFFLING York / HOOK & COMMUNICATION LINE Brooklyn / S New York NUMBERSIX New York Reach A11/037 01766 THE TOXIC FLAG WASTE WASTE IMPACT BBDO Dubai UNITED ARAB IMPACT BBDO Dubai MANAGEMENT MANAGEMENT EMIRATES COALITION Reach A11/045 01806 THE GUN ILLINOIS COUNCIL ILLINOIS COUNCIL FCB CHICAGO USA FCB CHICAGO LORD & THOMAS CURRENT VIOLENCE AGAINST HANDGUN AGAINST Chicago / THE MILL MARKETING HISTORY BOOK VIOLENCE HANDGUN Chicago Chicago VIOLENCE Reach A11/046 01157 THE PEOPLE'S UNITED NATIONS CLIMATE CHANGE GREY London UNITED GREY London GETTY IMAGES MEDIACOM WHALAR London FACEBOOK SEAT KINGDOM London / ITB - London London / GREY INTERNATIONAL NEW YORK / TALENT BOOKING GREY POLAND London / TOWN