ARRIVALS ISSUE TFWA ASIA PACIFIC CONFERENCE & EXHIBITION 2013 10 SPECIAL REPORT CONFECTIONERY 04 STRIVING FOR PeRFecTION Conference and workshops preview 08 NEW AND RETURNING EXHIBITORS Major brands come to Singapore 17 SOCIAL SCENE Full leisure and social programme 18 BRINGING TOGETHER NEW THE DUTY FREE & TRAVEL RETAIL INDUSTRY PRODUCT IN ASIA PACIFIC PREVIEWS Incredible innovations Scan this code Sponsored by: to visit tfwa.com DFNI-Frontier- TRB_QDF_A4 size Advert.pdf 1 3/14/13 3:58 PM C M Y CM MY CY CMY K TFWA ASIA PACIFIC CONFERENCE & EXHIBITION ARRIVALS ISSUE 2013 WELCOME MESSAGE INTRODUCTION A growing region – A GROWING EVENT Welcome to TFWA Asia Pacific domestic Terminal 3, expected to open Diageo – I wish all a fantastic week. All sports and social events starting with the Conference & Exhibition 2013, our in late 2013. And the announcement by housed on one exhibition floor in one hall, golf at the Tanjong Course in Sentosa on biggest regional event yet – with China Duty Free Group (CDFG) at the there are some truly impressive stands, Sunday. Throughout the week, partici- more exhibitors and more space conference in Beijing and at its Vendors’ including double-deckers from William pants can also benefit from TFWA’s highly than ever before. It is indicative of Conference in Sanya the following Grant & Sons, Imperial Tobacco and JTI. successful ONE2ONE meetings sessions. a region which continues to show weekend that the world’s largest duty free The exhibition takes place after what Sunday night, however, is when it all incredible growth year-on-year, shopping centre: the Haitang Bay Interna- promises to be a truly inspirational really begins, with the Welcoming with duty free and travel retail tional Shopping Complex on Hainan Island and thought-provoking conference and Cocktail. Where better than the world sales up 16.3% last year, according will open a phase one trial in December, workshop day on the theme ‘Striving famous Raffles Hotel – a superb venue to Generation figures, way ahead of with the Grand Opening of the initial for Perfection’. We are delighted to for meeting old friends and making new any other geographical zone. phase in January 2014. Exciting news and welcome keynote speaker Dr Mahathir ones. Tuesday sees the Chill-Out Party at a fantastic precursor to this week. bin Mohamad, Malaysia’s longest-serving the Mandarin Oriental and this year our With zero growth in Europe, Asia Pacific The week ahead looks most promising. leader and one of Asia’s most respected Singapore Swing Party takes place at the is now the most important region for Here we are in a brand new venue – the statesmen. He will discuss the challenges stunning Alkaff Mansion for a night of duty free and travel retail sales and it’s impressive and award-winning Marina Bay he overcame while helping to position dancing, dining and jazz. a trend that sees no sign of abating with Sands Expo & Convention Center – Singa- Malaysia as a leading economy in South- It is going to be a busy week, a fun week continual reports of growth in passenger pore’s largest and most flexible event venue. East Asia and assess the geopolitical and, I am hopeful, a very positive and traffic, airport retail expansion, and major Not here initially by choice but necessity challenges ahead for Asian economies successful week. retailer investment. due to the unavailability of Suntec; however, in a multi-polar world. I am sure we will Thanks to all our visitors, exhibitors and We know that much of this growth is together with our partners, we have pulled all learn some valuable lessons. Gilbert many sponsors for making it happen. fuelled by China and, at TFWA’s recent out all the stops to ensure this week is Ghostine, President Asia Pacific, Diageo, inaugural China’s Century Conference absolutely ‘business as usual’. Indeed, we and leading Chinese economist Dr Fan organised in conjunction with APTRA, this hope that with the new venue you will see Gang, will offer insights into their own was emphasised with major announce- improvement in some areas. experience and expertise of the region. ments such as the opening by Hainan All 253 exhibitors here this week are here There then follow four superb Workshops: Provincial Duty Free Co Ltd (HNDF) of its for a reason. They believe 100% in the Perfect Journey, Perfect Pitch, e-Perfect first off-airport store on Hainan Island, at value and potential of the Asia Pacific and Perfection Personified – each with the Mission Hills Tourism Town Center in region – either as companies already themes that will appeal across all partici- Haikou, in partnership with DFS Group. doing business here, or because they are pants. Further details can be found inside LS travel retail Asia Pacific (ASPAC) also keen to develop their commerce and trade this issue of the Daily. used the event to announce it has been here. We are delighted to welcome new Wrapping the Conference and Exhibition awarded a 1,700sqm luxury and fashion and returning names such as L’Oréal Luxe elements together, of course, is a fantas- Erik Juul-Mortensen contract at Shenzhen Airport’s new Travel Retail Asia Pacific, Clarins and tic networking programme, including President, TFWA TFWA REMINDER GETTING THE MOST OUT OF PRODUCT OF NEW TFWA ASIA PACIFIC LOCATIOns CONFERENCE & EXHIBITION SHOWCasE TAKES A LITTLE APPLICATION Within the Marina Bay Sands The TFWA Product Showcase provides a Expo & Convention Center dedicated online service for exhibitors to present their products in advance of • Exhibition/One2One Lounge/ TFWA Asia Pacific Conference & Exhibi- Press Centre & registration desks: tion. Visit www.tfwaproductshowcase. Basement 2 com to find the latest product news from many of the exciting brands that will be • Conference/Workshops & on show in Singapore. TFWA offices: Level 3 BRINGING TOGETHER THE DUTY FREE & TRAVEL RETAIL INDUSTRY Exhibiting companies across all product • TFWA Asia Pacific Bar: Level 4 IN ASIA PACIFIC Singapore categories have already uploaded product 12-16 May 2013 information and photos to the website, where visitors can search for products by BRINGING TOGETHER brand, company or product sector. THE DUTY FREE & TRAVEL RETAIL INDUSTRY TFWA LINKEDIN IN ASIA PACIFIC Singapore GROUP 12-16 May 2013 Scan this code to visit the TFWA Product Showcase: TFWA has launched a LinkedIn Group, aA 0 sym aA which is an ideal place to go for the latest news on TFWA Asia Pacific Conference & Non contractual visuals Exhibition. Join the TFWA Group. So we’ve created one for you! Download it from tfwa.com www.tfwa.com TFWA DAILY – 3 CONFERENCE & WORKSHOPS TFWA ASIA PACIFIC CONFERENCE & EXHIBITION ARRIVALS ISSUE 2013 E-PERFECT: PatRÓN SpiRits IntERnatiOnaL THE IMPORtanCE (StanD L25) is SHOWCasinG THE OF DIGitaL anD NEW GRan PatRÓN PIEDRA SOCiaL MEDia – A TRAVEL REtaiL EXCLUsiVE John McDonnell, President, International and Chief TEQUILA – at Operating Officer, Patrón Spirits International, is TFWA Asia PACifiC participating in Workshop C: e-Perfect on Monday COnfERENCE & 13 May. He outlined his perspective on digital and ExHibitiON. social media to Ross Falconer. McDonnell believes that airports, consumers to shop for our products,” The world is becoming increasingly Meanwhile, at TFWA Asia Pacific retailers and suppliers should explained McDonnell. mobile, and that’s especially true for Conference & Exhibition Patrón Spirits all be united in their pursuit to Digital and social media is a very people who travel. “Not only are we International is introducing its new strengthen the travel retail indus- important part of the Patrón market- reaching them through traditional travel retail exclusive tequila – Gran try and encourage more consumers ing strategy, and an increasingly large media, even more important is to Patrón Piedra. “This is our first extra- to shop in duty free. percentage of its marketing spend. In communicate through digital and social añejo tequila, produced in the tradi- addition to a presence on Facebook, channels – and so that’s exactly what tional ‘tahona’ method, and our first Digital and social media are important YouTube and Pinterest, among others, we’re doing. Ultimately, our goal with duty free exclusive product,” explained tools to accomplish this. “In the case of it also has its own social network called all of our marketing is to create aware- McDonnell. “Travel retail represents an Patrón, we have a strong presence online The Patrón Social Club, which has ness, understanding and excitement for important and significant sales channel and in social media, focused on building about 400,000 members. “The ability to our brands, to motivate consumers to for us, and we’re excited to make awareness, preference and excitement connect one-on-one with consumers is a purchase. The more marketing support this exquisite spirit available first for our brands across the globe – all crucial tool for a luxury brand like ours,” we create, the more opportunity for to our valued duty free partners of which, if we’re successful, will drive commented McDonnell. retailers to sell,” said McDonnell. and consumers.” unlocking the non-shopper opportunity.” UNLOCKING THE The study found that more than 50% of international travellers currently do not enter the travel retail environment and, ‘non-shopper’ importantly, it identified 11 key barriers to travellers entering that environ- OPPORTUNITY ment. Non-shoppers still arrive at the airport as early as those who do shop; however, they choose to prioritise other activities, such as eating, relaxing and The Closing Plenary session of the TFWA Asia working. Meanwhile, a high percentage Pacific Conference will include an insightful of non-shoppers state that the airport process has a negative impact on their address from Garry Stasiulevicuis, Managing desire to shop. Director, Counter Intelligence Retail, in which he Stasiulevicuis identified some priority activities that retailers and brands should will present highlights of a global study on consider in their efforts to drive penetra- StasiULEVICUis tion.