AUGUST 16, 1999 ISSUE 2268 TOE MOST TRUSTED NAME IN RADIO tH.III'-1111; melissa etheridge And Now... angels would fall The Boulder Summit MUSIC TOP 40 Enrique Dances Into Top 10 HOT AIC There Goes Sixpence...Again AIC Clapton's "Blue Eyes" Wide Open COUNTRY impacting radio august 25th Chely Is Wright for #1 NEWS GAVIN Hits With HyperACTIVE Artemis Announces Promo Team From the Publishers of Music Week, MI and tono A Miller Freeman Publication www.americanradiohistory.com advantage Giving PDs the Programming Advantage Ratings Softwaiv designed dust for PDs! Know Your Listeners Better Than Ever with New Programming Software from Arbitron Developed with input from PDs nationwide, PD Advantage'" gives you an "up close and personal" look at listeners and competitors you won't find anywhere else. PD Advantage delivers the audience analysis tools most requested by program directors, including: What are diarykeepers writing about stations in my market? A mini -focus group of real diarykeepers right on your PC. See what listeners are saying in their diary about you and the competition! When listeners leave a station, what stations do they go to? See what stations your drive time audience listens to during midday. How are stations trending by specific age? Track how many diaries and quarter -hours your station has by specific age. How's my station trending hour by hour? Pinpoint your station's best and worst hours at home, at work, in car. More How often do my listeners tune in and how long do (c coue,r grad they stay? róathr..,2 ,.,, , Breaks down Time Spent Listening by occasions and TSL per occasion. How are guy 100+ Quarter-Hour diaries trending? Diaries with 100+ quarter -hours account for about 10% of the average station's diaries, but they represent a whop- ping 40% of the quarter-hours. Now you can understand how these crucial listeners impact your listening. When I'm Pl, who's P2? See whom you should be trying to pull listeners from. When I'm P2, who's Pl? or See whom your listeners prefer over you. What age range accounts for most of my audience? Find out what age range defines the true demographic core of your aft. station. What are the residential and workplace zips of my (Total or Pl -P4 +) listeners? Find out where your listeners live for better marketing and promotion results. To use PD Advantage to your station's advantage, call your Arbitron account executive or Bob Michaels, manager, Radio Programming Services, at (972) 385-5357 or send an c -mail to [email protected]. Ar?a/ r?vN i www.arbitron.com A Cendian Company. www.americanradiohistory.com Party Like It's 1999 l'l>c Artist nc\cr \\ el( onxs :t court battle but ah\ays insists un protecting Mat \\ihich k his u\vn and that in \\i)ich he hclic\rs. His battles continue to he based on halancing creativity an(I free expre,siun against the most fundamental la\\-s concerning privacy :>nd Cop-right... -Ni-toff \l'l' I.. I.u\Ulil.l. \1C\111.1.:\\, c:c )\I\IR\l1\c, O\ TI II' H(\IFR- \ lc] Irr( pm. ti C 1.\ I;\o )\\ \ As l'RI\CI' I.R( )It\' c )\1`It I )\\'\ >I N CIIO\s F( )R (1( \\ Till( I s1 \(. Ills )I'' RI(,t I t FI) \I:A-111(1AL, "I Ulti PI R \Ils,ll ) \. GAVIN HyperACTIVEs Are "Too Hot To Handle" What are the records that are selling, testing, and resquesting the most in radio? They're GAVIN HyperACTIVEs-the songs with the greatest increase in activity (spin - FIRST PERSON creases) from last week to this week, according to Mediabase. In a word (four of them, AS TOLD TO TONY SANDERS actually), they're radio's most active records. Look for HyperACTIVE every week in GAVIN, and on a daily basis in gmall, as follows: Bruce Reese Monday: Top 40 Tuesday: Alternative and Active Rock Bonneville's CEO Wednesday: Rhythm Crossover On Developing an Internet Strategy Thursday: Hot A/C and A/C Friday: Urban and Urban A/C Bruce Reese joined Bonneville International in 1984. An Today's HyperACTIVEs are tomorrow's hits. Your glimpse into the future. attorney who graduated from Brigham Young University in "The Internet 1976, his law career includes a stint with the antitrust has the poten- division of the Justice Department. Bruce became Ronayne Director /Top 40 Promo at Arista tial to do the Richard Palmese, Senior Vice President, Promotion of Arista Records, announced Bonneville's Exec V.P. in 1991 and was named to his cur- that Margaret Ann Ronayne has been promoted to Director, National Top 40 rent position, International President/CEO, in 1996. things radio Promotion for the label Ronayne will continue to promote Arista and its joint ven- The Internet is a more serious threat to the underlying has always tures' Top 40 releases to national radio, while coordinating with national and regional business of radio than are Low Power FM or even satel- done, but even field staff. lite radio. The ability to be local, immediate, and data- better." Ronayne most recently held the position of National Top 40 Promotion Manager at base- oriented means the Internet has the potential to do Arista Records, and previously served as northeast regional representative for the the things radio has always done, but even better. That certainly becomes true if we label from 1991 -1998. get wireless broadband Internet. We need to figure out how to integrate what we're doing as broadcasters with the potential the Internet poses because, ultimately, the Internet is going to be more of an opportunity than it is a threat. Krumper Exec. UP at Artemis; So far, the "Internet strategies" that I've seen some broadcasters developing are really along the lines of "I'm going to obtain pieces of dot -corn companies and then I'm going Promotion Team Announced to spin them off into a separate company and do an PO and my stockholders will make a lot of money." More power to them, but that's not an operational strategy. I haven't Michael Krump(r has been named ments in its promotion department: seen anyone yet put together a group of Internet companies to solve operational prob- Executive \'ice President ut Artemis Diane Gentile has been named lems, saying "this Internet company is going to allow my radio station to do this thing." Records. label President Danny Vice President Promotion, respon- The big issue here is how we preserve the assets -the broadcast licenses -that (i(I(Iherg :nuu )unced. sible for overseeing and imple- each of us has been given a stewardship over. If I'm going to develop an Internet strat- ;romper. in collaboration with menting the promotion etfi)ft'' ot. egy, I want to figure out how to make more money and preserve the value of the Goldberg :nul Artemis Executive all ruck. modern. and adult alter - licenses that I own. The strategy should involve putting together a business plan that all Vice President I)aniel (;lass. \\ ill native releases. of us can feed into; with an e- commerce system, a database system, a national adver- map out the day- to -(Ln strategy for Rill Cason is National Director tising system, and even a want -ads piece. That strikes me as a real operational model. the company. Ile \\'iII also ovet'vee .Adult Promotion. responsible fin' Rather than saying "I'm going make wise investments and then I'm going to sell the marketing. A&R, on- line. pub- promotion at all adult torm:(ts. them and make money," I need to be able to say, "This is how I'm going to use these licity. production, and creative ser- Laura him has been named Sr. companies in Bonneville International to make every one of my stations more effec- \.iees departments. Director Promu )tion. responsible tively serve our audience, our community, and our advertisers." Additionally. Artemis has an- I'm Alternative radio and video nounced the )1lowing appoint- promu )tio )n. CONTENTS GRAB BAG 6 TRIPLE A 37 BACKSTAGE 8 Welcome to Boulder! NEWS AMERICANA® 40 GAVIN Hits With HyperACTIVE 3 FORMAT SECTIONS Sold Americana! Artemis Announces Promo Team 3 TOP 40 /RHYTHM CROSSOVER 9 A /C, HOT A/C 67 TAFKA Prince Wins Lawsuit 3 The Next "Big Thing" For Y2K Mix 94.1 Blends Music and Fashion RATINGS AND RESEARCH 4 RAP 15 ALTERNATIVE 72 Winning With Triple A URBAN, URBAN A/C 18 Spring Arbitron Scorecard RADIO@LARGE 6 The Art of Preparation ACTIVE ROCK 78 Concerts: An Ownership Manual, Part 2 COUNTRY 79 SPOTLIGHT: Working Closely With Your Sales Staff Miller Freeman The Boulder Summit: The Full Agenda 23 JAZZ /SMOOTH JAZZ & VOCALS 84 A United Kc., k Meth, Lomryns Bud Harner Profile August Jr). r999 gavin 3 www.americanradiohistory.com FIRST WORDS Lucky 7 For Gavin Summit How we've managed to retain the intimate, relaxed Spring Arbitrons = atmosphere of the Gavin Summit atter seven years I'm not totally sure. Maybe WXRT- Chicago's Norm Solid Showing For A3 Winer had it right a few Summits ago when he hefty b(xnt in any format. in a row the station scored more As this is written, on August ird, said: "It's the karma." Some stations in the top ten than a 12 share among this crucial the Spring .99 Arbitrons show the I think it has a lot to do continued viability -and in sonie metros are among the blessed.