Hawksworth Young Chef Scholarship Foundation WHO WE ARE Hawksworth Young Chef Scholarship Foundation The Hawksworth Young Chef Scholarship Foundation is Canada’s foremost culinary competition & community, bringing together emerging young talent with leading Chefs from across the country through its annual cooking competitions. We are a culinary arts non-profit created by Chef David Hawksworth in 2013 to recognize and inspire young Canadian chefs, whilst promoting professionalism and culinary excellence within the hospitality industry. Each year, we give away $20,000 in cash prizes, along with a variety of sponsor gifts and a unique program of culinary experiences, giving young chefs the inspiration and opportunity needed to develop their professional skills. WHAT WE DO Inspire. Challenge. Connect. Influence. CHEF OUTREACH Hundreds of applications are submitted from top professional kitchens and culinary schools from across Canada. The application includes a personalized recipe for a main course dish. REGIONAL COMPETITONS The top 50 young professionals are selected to compete in regional heats in Vancouver, Calgary, Montreal, Toronto and Halifax. The 1st and 2nd place winners in each city are invited to compete in the National Finals. NATIONAL FINALS COMPETITION A 3-day program of learning and mentorship opportunities culminates in a 90-minute Black Box cooking challenge where the competitors must use mandatory mystery ingredients. The winners are presented that evening at an awards ceremony reception. ALUMNI OPPORTUNITIES & CHEF COMMUNITY Being a past competitor in the scholarship gives alumni the opportunity to attend field trips, gatherings, and culinary excursions, as well as to be a part of a network of Canada’s most talented and revered chefs. TIMELINE Regional Competitions National Finals Regional Finalists Applications Open Applications Close (Calgary, Vancouver, Competition & Selected Montreal, Toronto, Halifax) Awards Reception JANUARY 6, 2020 MARCH 9, 2020 MARCH 10-13, 2020 MAY 2020 OCTOBER, 2020 HAWKSWORTH YOUNG CHEF SCHOLARSHIP 2020 NOVEMBER 2019 - MARCH 2020 MARCH - OCTOBER, 2020 SEPT 2020 Engage & Secure Sponsorship Collaborations Sponsored Alumni Trip Sponsorship Photoshoots, Recipe Building and to Lima, Peru Other Marketing / Promotions Founder Chef David Hawksworth and Head Kitchen Judge, Chris Stewart, are joined by Canada’s 2019 JUDGES most revered culinary leaders who donate their time to support and engage the future of the country’s culinary landscape. DAVID HAWKSWORTH RENÉE BELLEFEUILLE LEE COOPER KRISTIAN ELIGH NICOLE GOMES Chef & Owner Executive Chef Chef & Owner Executive Chef Chef & Co-owner Hawksworth Restaurant Group Art Gallery of Ontario L’Abattoir, Coquille Fine Seafood Toptable Group Cluck N’ Cleaver AGOSTINO IACOBUCCI RENÉE LAVALÉE ADAM PEGG CHRIS STEWART RHONDA VIANI Chef & Owner Chef & Owner Chef & Owner Executive Chef Pastry Chef Ristorante Iacobucci The Canteen, Little C La Quercia Aritzia Locals Restaurant Take-Out PAST JUDGES MARC-ANDRÉ ROYAL JACKY ELLIS MIJUNE PAK JÉRÉMIE BASTIEN STEPHANIE NOEL Chef & Owner Pastry Chef, Author & Media Personality Chef Development Chef Le St. Urbain Entrepreneur Leméac Hawksworth Restaurant Group CONNIE DESOUSA MARK MCEWAN LYNN CRAWFORD GRANT VAN GAMEREN JASON BANGERTER Co-Chef & Owner Chef & Owner Chef & Owner Chef & Owner Executive Chef Charbar, Charcut The Mcewan Group, Food Ruby Watchco, Food Bar Raval, Bar Isabel, Langdon Hall Country Network Top Chef Canada Network Chopped Canada Rosalinda, Quetzal House Hotel & Spa CANADA’S RESTAURANT INDUSTRY 4th largest employer DIRECTLY EMPLOYS MORE THAN Generates $85 BILLION 1.2 million people 7% of Canada’s in annual sales workforce 4% of Canada’s economic industry Employs 513 000 (GDP) Canadian's under the age of 25 1 in 5 youth jobs of Canadian’s started their career in Eating out at restaurants is the #1 restaurant or food service job preferred activity for spending time 22% with family and friends The food service industry Canadian’s spend 14% 30% operates in more than of their annual household of their household food budget is spent Canadian food service 97 000 locations income on food industry contributes contributing to urban & on restaurants or food service $300 million annually to rural communities charitable organizations MEDIA COVERAGE PRINT ADVERTISMENT Full page in November’s Best Restaurants enRoute Magazine issue including sponsor logos 1.5 Million Readership 2.5 Million Monthly Passengers Equivalent Ad Value: $20,000 EDITORIAL National Press Releases sent to 350 media outlets and bloggers with 105 articles secured in 2019 Equivalent Ad Value: $302,600 SOCIAL COVERAGE 2019 Direct Social Reach INSTAGRAM TWITTER FACEBOOK NEWSLETTERS @hawksworthrest 18.4K @hawksworthrest 10.1K @hawksworthrest 6,700 @chefhawksworth 6,400 @chefhawksworth 2,300 27K+ 17K+ 9K+ @hawksworthcom 1,000 14K+ Hawksworth Restaurant 14K @hawksworthcom 2,100 @hawksworthcom 4,000 @hawkscholarship 1,700 @hawkscholarship 1,800 2019 Indirect Social Reach INSTAGRAM FACEBOOK TWITTER (PUBLIC PAGES) Finalists 5K Finalists 1K Judges 200K Judges 30K Sponsors 2.5M 1.4M+ 930K+ 2.6M+ Sponsors 950K Sponsors 600K Related Restaurants 180K Related Restaurants 260K Related Restaurants 300K NATIONAL FINALS AWARDS RECEPTION AWARDS CEREMONY AND RECEPTION • A recap of the year, judge feedback and highlight videos and photos from the competition • Announcement of winners and presentation of prizes • Standing Cocktail and Canapé Reception, with chef Action Stations • Previous emcees include Lien Yeung of CBC and Fred Lee of CBC WHO ATTENDS? • 100-150 Invited Guests • Competition Judges and their guests • Key Sponsors and their guests • Culinary Industry Leaders and Enthusiasts • Targeted Media FUNDRAISER DINNER 2019 ANNUAL FUNDRAISER DINNER • 120 Guests, including Key Sponsors, Industry TOTAL RAISED Leaders, Esteemed Chefs and Culinary $17,000 Enthusiasts • 5-Course Chef Tasting Menu by Chef David Hawksworth, Chef Phil Scarfone of Nightingale, and Chef Renee Lavallee of The Canteen in Halifax • Wine Pairings • Canapés and Welcome Bubbles • Raffle for a Travel Experience Package • Raffle for Concert Tickets by American Express INTERNATIONAL ALUMNI TRIP CULINARY TRIP • Trip to a curated food destination with chef David Hawksworth and all previous alumni winners • Gives young chefs the opportunity to taste and experience different cultures from around the world. Travel is essential to inspire creativity and growth in and out of the kitchen and we look forward to continuing this tradition 2019: TUSCANY, ITALY Last summer, the young chef alumni winners traveled to Italy with chef David Hawksworth, thanks to Air Canada and Select Wine. The chefs experienced a once-in-a-lifetime trip and we thank you greatly for the support. 2020 : LIMA, PERU Lima, often called the culinary capital of South America, is home to some of the best restaurants in the world. While many people see Peru as a land of cloud- topped mountains and ruins of ancient civilizations, Peru’s true treasure is its rich culinary heritage. Ingredients and cooking techniques from Africa, Europe and Asia come together in a unique and meaningful way. 2019 COMPETITION AWARD WINNERS WINNER $10,000 CAMILO LAPOINTE-NASCIMENTO Le Mousso Montreal, QC SECOND PLACE $5,000 BEN MILLER West Vancouver, BC THIRD PLACE $3,000 DAN ANGUS Langdon Hall Country House Hotel & Spa Cambridge, ON BEST DESSERT AWARD YOUNG PROFESSIONAL AWARD by Cacao Barry by Gordon Food Service ALL EXPENSES PAID TRIP TO A MASTERCLASS AT $2,000 THE MONTREAL CHOCOLATE ACADEMY CAMILO LAPOINTE-NASCIMENTO BEN MILLER Le Mousso West Montreal, QC Vancouver, BC SPONSORSHIP OPPORTUNITIES SPONSORSHIP LEVELS 2020 GOLD SILVER BRONZE FRIENDS OF THE OPPORTUNITIES FOUNDATION $25K + $15K $10K $5K Logo Placement on National Ad Campaign Extended Welcome and Introduction at the National Finals Awards Ceremony Mention in Press Releases and Communication to Media Logo Placement on Judge and Contestant Regional & National Finals Chef Jackets Social Media Dedicated Post Logo Placement on Media Wall Brand/Product Display Showcase at National Finals Reception (100+ guests) Gift Bag Inclusion at Annual Fundraiser Dinner (100+ guests) Sponsorship Recognition Photography Product Integration into Competitions Hawksworth Young Chef Scholarship Proud Sponsor Recognition Mentions on Printed Collateral and Website Complimentary Tickets to all 2020 Events (except Regional and Finals Dinners) 6 Tickets 4 Tickets 2 Tickets CUSTOMIZED SPONSORSHIP OPPORTUNITIES TASTING TOUR WORKSHOP DINNER PRIZES / SWAG FIELD TRIP Host a Specialty Tasting Provide an Informational Tour Curate an Inspirational Workshop Plan and Host a Dinner Experience Add to Prizes for the Chefs Trip to a Curated Destination AVAILABLE SPONSORSHIP $100K HYCS PRESENTING SPONSOR Opportunity to craft a $20K Hotel Sponsor customized activation or $15K National Finals Sponsor event during the year to $5K Dinner Sponsor for Judges, Competitors or Fundraiser Dinner maximize exposure. $2K Transportation Sponsor AIRLINE SPONSOR 2019 SPONSORS GOLD SILVER ® BRONZE for Chefs FRIENDS OF THE FOUNDATION YOUNG CHEF ALUMNI Ian MacDougall 2015 HYCS WINNER Calgary The Hawskworth Scholarship helped me take the next step in my career. After a “ 2.5 years working in London, I returned PAUL MORAN to Calgary - it was good to be back, but I had been wanting to discover the 2013 HYCS Winner culinary scene in Scandinavia for some Vancouver time. I wasn’t in a great financial position, as it can be very hard to save money as a cook,