Definitively Mayfair Definitively Title 1 Title Title Definitively “And it gives me the greatest pleasure Berkeley Square House is not just a Mayfair address. It’s the defining Mayfair address. We’re surrounded by to declare this building open.” the world’s best known and most prestigious businesses, people and institutions, all in a quintessentially beautiful and well-connected location. With those words Air Minister Sir Kingsley Wood sets into use the giant new executive headquarters of the British Air Force and the RAF flag flies over Berkely Square. They tell me if you tried to visit every room in the building you‘d walk 30 miles. Today, Mayfair is changing, becoming more vibrant, energetic and well-connected than ever. We’re changing British Pathé, 1938 too, to meet our clients’ evolving needs as the place where Mayfair does business. Mayfair 4 TitleBerkeley Square House DefinitivelyTitle Mayfair 5 6 Berkeley Square House Definitively Mayfair 7 There is nowhere like Mayfair. For almost 300 years, it has been byword for style, luxury and fine living. In the last decade Mayfair’s reputation and reach has become turbo-charged. This is the undisputed global meeting place, where you will find London – and the world’s – smartest shops, most prestigious art galleries, finest restaurants, most influential residents – and elite businesses. Right at the heart of this extraordinary square kilometre is Berkeley Square, and Berkeley Square House, Mayfair’s leading address for business. not anywhere 01 Berkeley Square 02 Berkeley Square 03 H.R. Owen Ferrari Mayfair 04 Jack Barclay Bentley 03 01 Somewhere, 02 04 8 Berkeley Square House Definitively Mayfair 9 An Extraordinary Legacy 01 Mount Street Gardens 02 The Audley 01 02 Mayfair owes its unique character to the Great Estates, private institutions that have built and stewarded neighbourhoods, sometimes over centuries. Mayfair squares were masterplanned, with clear direction given to preserve their aesthetic qualities and green spaces. A Bold Future 10 Berkeley Square House Definitively Mayfair 11 The classically English streets and squares are the perfect foil to Mayfair’s dynamic, international population. In the past decade, Mayfair has once again become the place where global leaders and tastemakers, and those who aspire to join them, live and socialise, as well as work. There’s an unmistakeable energy in the air, day and night, which few cities can match. 01 03 02 01 The Guinea Grill 02 Bruton Street 03 Berkeley Square 04 The May Fair Hotel 04 12 Berkeley Square House Definitively Mayfair 13 01 Novikov 02 The Connaught Hotel 03 The Garden at Annabel’s Today, Mayfair is the undisputed global meeting place, a magnet for outstanding businesses and individuals from every continent. A whole new ecosystem has sprung up to support this population, with the world’s best restaurateurs, retailers, and gallerists among others vying for their trade. meets 02 01 Where the world 03 14 Berkeley Square House Definitively Mayfair 15 01 02 World-class local amenities include the restaurants Scott’s, Novikov, Hakkasan and Sexy Fish (in Berkeley Square House itself), plus the Connaught Hotel and Claridges. Members’ clubs locally include Marks, the Lansdowne Club and Annabels. Nearby Bond Street, Conduit Street and Mount Street are all lined with international luxury brands, while smaller, specialist retailers, such as Rupert Sanderson, for luxurious footwear, are tucked away in characterful 01 Scott’s 02 Sexy Fish settings. For art lovers, auction houses Sotheby’s 03 Mr Fogg’s Residence and Phillips are a few moments away, as is the 04 Linda Farrow Gallery Gagosian Gallery. 03 04 16 TitleBerkeley Square House Definitively Mayfair 17 A 5 0 1 R O B E R T S T B 5 0 4 O THE REGENT’S PARK U T E R C I R 0 1 A 5 E A C R T E R E R L S T U Restaurant, bars & clubs Hotels 1 Annabel’s 1 Claridge’s S T R D 2 The Arts Club 2 The Connaught Hotel O X F O 3 Bellamy’s 3 The May Fair Hotel OXFORD 4 Benares Restaurant 4 The Ritz London CIRCUS 5 George 5 The Washington Mayfair Hotel 6 The Guinea Grill 7 Hakkasan Mayfair BOND STREET HANOVER 8 Harry’s Bar Art Galleries 1 Delahunty Fine Art SQUARE 9 The Lansdowne Club 2 E & R Cyzer 3 12 MINUTES 10 Little House Mayfair 3 Gagosian T R 11 Mark’s Club N S E 12 The Gentlemen Baristas 4 Phillips E X O G D 13 Mr Fogg’s Residence 5 Sladmore Contemporary S T 1 W A D O K 1 M E R O 14 Novikov Restaurant and Bar B N B 15 Scott’s O T Wellbeing / Wellness T N S 16 Sexy Fish R S GROSVENOR O D T 1 Bath & Racquets Club E N 17 The Footman S V 3 18 SQUARE R O 3 S 18 Umu 2 Matt Roberts Personal Training G T 3 Ten Health & Fitness Mayfair 19 Amazonica London T 6 4 5 MINUTES S 5 6 O R 12 1 E N 3 S V 8 7 R O G 4 P E R BRUTON1 2 PLACE U P 2 5 7 Retail B R U T O N S T O 2 13 1 Brioni UK Ltd 15 L PICCADILLY BERKELEY 4 D CIRCUS 2 Jack Barclay Bentley M O U N T S T 19 B 2 H.R. Owen Ferrari 5 SQUARE 16 O 3 KENZO 1 N 8 4 Holland & Holland 2 D BERKELEY ST 2 5 Maison Margiela London H I L L S T 17 S T 6 Rupert Sanderson Shoes 11 3 7 Temperley London 9 2 P 8 Thom Sweeney RTW A C H A R L E S S T R 14 ST JAMES’S K B O L T O N S T S C L A R G E S S T T L J A 4 A 10 M N GREEN E E PARK S ’ L S L C U R Z O N S T A Y S T M 5 L L I L L D A A P C C I HYDE PARK P GREEN PARK 18 Berkeley Square House Definitively Mayfair 19 ST JAMES ’S PARK for all In a city notorious for its closed networks and class codes, Mayfair is remarkable in its unstuffiness. Its astonishing variety of restaurants, bars, shops, nightlife and culture means that it attracts people of all backgrounds day and night. This outward-looking mindset extends to Berkeley Square itself. Unlike many London Squares, the beautiful garden is open to the public. It hosts series of events and exhibitions throughout the year, bringing the local business and residential communities together. Exclusively 20 Berkeley Square House Definitively Mayfair 21 01 Annabel’s Perhaps Mayfair’s defining strength is its extraordinary 02 Amazonica London ability to reinvent itself and stay relevant. It’s apparent in 03 Thom Sweeney 04 Halcyon Gallery the dozens of restaurant openings, both home-grown and international, the new generation of Savile Row tailors, the thriving contemporary art scene, and the re-energised members’ clubs. It’s this spirit of innovation which has driven Mayfair’s many incarnations – first as a residential area, then as a business district, and now as London’s best place to work, live and play. 02 01 Reinventing 03 Tradition 04 22 Berkeley Square House Definitively Mayfair 23 A 5 0 1 R O B E R T S T B 5 0 4 O THE REGENT’S PARK U T E R C I R 0 1 A 5 E A C R T E R E R L S T U Tube stations Bakerloo line Central line 5 minute walk – Green Park Elizabeth line – Central, Victoria, Bakerloo lines Jubilee line 10 minute walk Piccadilly line – Oxford Circus Overground – Central, Victoria and Bakerloo lines S T Victoria line O R D O X F 12 minute walk OXFORD – Piccadilly Circus CIRCUS – Piccadilly and Bakerloo lines Transport times BOND Travel times provided by TFL STREET HANOVER based on quickest SQUARE 3 mins – Victoria journey time from 12 MINUTES either Green Park or Bond Street T R N S E 6 mins – London Bridge E X O G T W D D K S A O O M E B R B N 7 mins – King’s Cross & St.Pancras O T International T N S R S GROSVENOR O D T E N S V SQUARE R O S 12 mins – Liverpool Street G T T 5 MINUTES R S N O 13 mins – Canary Wharf V E O S G R P E R BRUTON PLACE U P B R U T O N S T O 34 mins – Heathrow L PICCADILLY BERKELEY D CIRCUS M O U N T S T SQUARE B O N D BERKELEY ST Impeccable H I L L S T S T P Connections A C H A R L E S S T R ST JAMES’S K B O L T O N S T S Mayfair is one of London’s most central and best C L A R G E S S T T connected locations, walkable from across the West L J A A M End. Berkeley Square House itself is a few minutes N GREEN E walk from both Green Park and Bond Street tube E PARK S ’ L S L stations, with connections to four Underground lines. C U R Z O N S T A Y S By 2021 these will be joined by Crossrail at Bond L T M L I L L Street, which will zip passengers to Liverpool Street, D A A P Canary Wharf and Heathrow.