Shiseido's Corporate Social Responsibility Back Issues 2009 [Shiseido’s Corporate Social Responsibility] "Beautiful Society, Bright Future." Shiseido is committed to pursuing a variety of CSR activities that earn the empathy of society. *CSR: Corporate Social Responsibility [CONTENTS] ○ Feature vol.3 [Actively Pursuing the SHISEIDO LIFE QUALITY BEAUTY PROGRAM ] ···1 ○ Feature vol.4 [SHISEIDO LIFE QUALITY BEAUTY CENTER Expanded to Shanghai and Taiwan ] ···4 ○ Feature vol.5 [The Aim of Shiseido’s Environmental Activities ] ···································7 ○ Feature vol.6 [Start of Shiseido Earth Care Project ] ·················································10 ○ Feature vol.7 [SHISEIDO LIFE QUALITY BEAUTY PROGRAM Awarded “Beauty with Heart Prize” ] ·· 14 ○ Commitment by Management ················································································17 ○ [What is Shiseido CSR?] Shiseido's CSR Philosophy ··················································19 ●Corporate Mission,The Shiseido Way and The Shiseido Code ··································19 ●The CSR Activities Domain and Associated Structures ··········································22 ○ [Management Structures] ·····················································································25 ●Corporate Data and Overview of Business ····························································25 ●Corporate Governance ·······················································································27 ●Corporate Ethics ·······························································································31 ○ Activities that take advantage of Shiseido's core business ··········································43 ○ Initiatives with Stakeholders ·················································································43 ●With Our Customers ·························································································54 ●With Our Business Partners ··············································································72 ●With Our Shareholders ······················································································75 ●With Our Employees ·························································································76 ●With Our Society ······························································································92 ■Social Contribution Activities (Welfare and Local Community Activities) ■Activities to Support Academic Research ■Corporate Cultural Activities and Support of Artistic and Cultural Activities (Philanthropy) ■Corporate Policy on Animal Testing and Alternative Methods ○ Environmental Management················································································ 146 ●Initiatives for a Healthy Environment ······························································· 146 ●Environmental Management ············································································ 148 ●Reducing Environmental Impacts ····································································· 149 ●Strengthening Environmental Communication ··················································· 160 ●Environmental Data ······················································································· 170 ○ History of social environmental Activities ······························································ 171 ○ Communication ································································································· 179 ●Third Party Evaluation 2009 ············································································ 179 ○ GRI Guidelines Index ························································································· 184 Copyright (C) 1995-2009 Shiseido Co., Ltd. All rights reserved. Shiseido's Corporate Social Responsibility Back Issues 2009 TOP > Feature vol.3 Actively Pursuing the SHISEIDO LIFE QUALITY Feature vol.3 BEAUTY PROGRAM Since its founding, Shiseido has sought to take advantage of research into beauty products and services in order to help individual customers achieve the kind of beauty they desire and encourage their emotional well-being. In particular, the company actively pursues the SHISEIDO LIFE QUALITY BEAUTY PROGRAM, a series of activities designed to help deliver quality of life (QOL) improvements for individuals who are deeply concerned about their skin and bodies by providing proprietary Shiseido beauty care products and services. These activities include SHISEIDO LIFE QUALITY BEAUTY MAKEUP for individuals who are deeply concerned about their skin, for example due to birthmarks, dark spots, vitiligo, or skin irregularities, as well as SHISEIDO LIFE QUALITY BEAUTY SEMINAR, which bring Shiseido volunteers to facilities for senior citizens and individuals with disabilities to provide skincare and makeup advice. SHISEIDO LIFE QUALITY BEAUTY MAKEUP SHISEIDO LIFE QUALITY BEAUTY MAKEUP seeks to beautify the skin and enrich the emotional lives of customers who are deeply concerned about their skin by providing optimal products and beauty care techniques. It also helps improve these customers Equality of life (QOL). Program background In 1957, Shiseido launched a new product in a color that differed from conventional makeup offerings. The product, which was called SHISEIDO Spots Cover in advertisements promoting its ability to conceal spots, birthmarks, and freckles, was not designed exclusively for women. Research and development work on the product grew out of Shiseido’s desire to allay, however slightly, the anguish experienced by survivors of the atomic bombings at Hiroshima and Nagasaki in regard to scarring from injuries, burns, and skin disease where their bodies were exposed to radiation, not only on their faces, but also on their hands, feet, and chests. Later, the company proposed blemish-covering techniques for individuals with skin concerns that were difficult to conceal with normal foundation. As well as continuing to take advantage of evolving foundation technology to develop Perfect Cover, a foundation designed to deal with birthmarks and other skin imperfections, Shiseido began working with medical institutions in the 1990s to offer makeup advice for individuals suffering from skin disease or scarring. Launched in 1995, Perfect Cover Foundation OT / PS was developed based on feedback from patients and healthcare professionals. It was designed to be selectively applied to areas 1 Shiseido's Corporate Social Responsibility Back Issues 2009 of concern, where it utilized the characteristics of light in order to cover imperfections as naturally as possible. In June 2006, Shiseido announced Perfect Cover Foundation W, which incorporates "melanin-colored powder" capable of reproducing the color tones missing in skin affected by vitiligo* based on color measurements taken of normal skin and areas affected by the condition. *Vitiligo is an acquired skin condition characterized by pigment loss causing white areas in the hands, feet, face, neck, and other areas. Its cause is unknown. Programs at the SHISEIDO LIFE QUALITY BEAUTY CENTER In an effort to broaden the scope of these activities, Shiseido established the SHISEIDO LIFE QUALITY BEAUTY CENTER inside its Head Office building in Tokyo’s Ginza district in June 2006. At the Center, Beauty Consultants who have undergone a special program of on-the-job training and practical training at medical institutions help people with concerns about skin color due to birthmarks, vitiligo, skin irregularities, and other conditions, by providing free-of-charge makeup advice on topics such as how blemishes can be concealed with cosmetics. Services are available by prior appointment only and are offered in private rooms so that customers can relax and learn with peace of mind. By the end of 2008, the Center had served some 1,200 customers of both genders ranging in age from infants to senior citizens. Individuals who have visited the Center describe how they have a new sense of confidence and hope, and speak of how they look forward to enjoying cosmetics now that they know how to conceal blemishes in an attractive way. To address a more extensive range of concerns, Shiseido added the BM (for covering skin irregularities) and CT (for covering pronounced dullness and spots) lines to the Perfect Cover Foundation series in April 2008. The company also moved to enhance associated activities, for example by adding a seminar room to the Center in June of the same year. The seminar room is used to provide information to healthcare professionals about support techniques using cosmetics, and to accommodate beauty care seminars sponsored by patient advocacy groups. A private makeup room Customers receive makeup advice A seminar in the Center's seminar room at the Center in private rooms For more information, see http://www.shiseido.co.jp/slqc/ (Japanese only) 2 Shiseido's Corporate Social Responsibility Back Issues 2009 Partner stores and medical institutions in every prefecture of Japan About 320 cosmetics stores and medical institutions throughout Japan that share the Center's goals have been trained to introduce their customers and patients to Shiseido products and makeup techniques. As of December 2008, this network had grown to the point that individuals who are deeply concerned about their skin can receive advice and information in every prefecture in Japan. The expanding scope of SHISEIDO LIFE QUALITY BEAUTY SEMINAR Shiseido offers SHISEIDO LIFE QUALITY BEAUTY SEMINAR on skincare and makeup