2009 / 2010 It’s time for Brazil in Singapore Building Bridges toward Development ● ENERGY ● TRADE ● ECONOMY ● OPPORTUNITY SECTORS ● CULTURE ● TOURISM 2009 / 2010 It’s time for Brazil Foreword in Singapore hen I first arrived in Singapore, four months ago, Tânia, came to the airport Building partnerships, to pick me up and gave Connecting people ● FOREIGN POLICY ● CaPItaL MaRkEts ● ENERGY ● ECONOMY ● CULtURE ● tOURIsM Wme an envelope, saying, “This is your most important project from now on: to EDITOR-IN-CHIEF produce the next edition of the Embassy’s Herbert Drummond magazine, the Ambassador’s most ASSISTANT EDITOR beloved venture.” Nandini Narayanan Not only that, I was supposed to SUB EDITOR continue Tatiana’s job, which would be Neha Lad a difficult task when substituting such a EDITORIAL ASSISTANTS competent and organised person. It was Carlos B.Pheysey and Tânia Meulenberg Tatiana’s organisational skills that made DESIGN my job easier, not only when compiling Dilipkumar Kanagaraj the new edition of this magazine, but also PUBLISHER as the new head of the Trade Promotion Nomita Dhar, Sunmedia Pte Ltd Sector. I always resort to her archives and, MARKETING MANAGER when in doubt, I always read the magazine, Herbert Drummond Manjeet Singh Usma looking for suggestions on how to proceed Head of Trade ADVERTISING & MARKETING and for guidance on the road to follow. whom I have developed great admiration Sneha Banerjee, Hema Latha The production of this new edition, since I arrived in Singapore. FINANCIAL OFFICER however, was a group job. All the people This edition of the magazine will Hong You Loong from the Embassy provided some piece present some important case studies of PHOTO CONTRIBUTIONS of information or suggestion to achieve Brazilian companies in Singapore and also Special thanks to Embratur the final result. The Ambassador, with Singaporean companies in Brazil. The PRINTING his supervision and many different ideas; tourism section will cross Brazil from North Times Printers the team of the Trade Section, Carlos to South, ranging from Manaus to the PUBLISHER and Tânia, who helped to write some of Iguassu Falls and passing through historical the articles and to manage the whole cities and beautiful beaches. We have also production; the people from the Consular shown some Brazilians who are performing Sun Media Pte Ltd, Section; and also the people from the an amazing job in Singapore, such as Dr. 20 Kramat Lane,#01-02 United House, S228773. administration, who helped with the recipe Marco Corrêa and Professor Antônio Hélio, tel (65) 6735 2972 / 1907 / 2986 fax (65) 67353114 presented in the gastronomy section, the or Brazilian artists who have contributed to e-mail [email protected] picture of which was delivered straight divulge Brazil in Singapore, such as Romero URL www.sunmediaonline.com from Brazil by Malu’s brother, in charge Brito and BossaCucaNova. That is just a of taking the picture and, after that, glimpse of what is to come. savouring the “muqueca”. I also have to I hope this magazine can contribute thank the people from Sun Media: Nomita, to increase the curiosity about Brazil and MINISTRY OF EXTERNAL RELATIONS Dilip and Neha, who had sleepless nights to help in promoting and broadening the EMBASSY OF BRAZIL as the time to publish the magazine grew relations between Brazil and Singapore. EDITORIAL OFFICE close. I am indebted to all of them, for Enjoy the reading! EMBASSY OF BRAZIL IN SINGAPORE 101 Thomson Road #09-05 United Square MICA (P)008/10/2009 Singapore 307591 This commemorative special is published under the advocacy of Mr. Paulo Alberto da Silveira Soares, Ambassador Tel +65 6256-6001/2 Fax+65 6256-4565 of Brazil, Singapore. © Copyright 2009 by Sun Media Pte Ltd. The opinions, pronouncements or views expressed or [email protected] implied in this publication are those of contributions or authors. The aim of this publication is to guide and provide general information. While very effort has been made to ensure the accuracy of all information contained, the publisher www.brazil.org.sg cannot be liable for loss incurred in any way whatsoever by a company person relying on this information. contents 20 74 IN THIS ISSUE 04 Brazil and Singapore: 24 Call to Investors: 47 Muqueca de Peixe Improving the quality of Take off with us! 48 Bringing the best of Brazilian our relationship 30 years on 26 Bringing Airport Expertise Concert Music to Singapore 06 Building Bridges toward Overseas 50 A Tribute to Heitor Villa Development 28 Brazilian Birds are Lobos (1887-1959) Migrating to Asia 52 It’s Time for Brito in 08 Brazil at a Glance 31 Brazilian Companies with Singapore 09 Brazil: Continent - sized Offices in Singapore 55 Brazilian Bossa in Singapore Opportunities 32 Brazil Students on 56 Amazônia in Singapore 11 Brazilian Ports Open for Exchange Programme 59 In 2009, Brazil celebrates... Investment 35 Carbon: Life and Progress 70 Brazil All in One 14 The Future of Deep Water 38 Brazilian Experience in Oil Exploration Marine Research FEATURE 18 A Growing Partnership 42 In Conversation with across Continents Dr. Marco 22 Sembcorp Marine’s Brazil 44 Building Dreams Synergy 46 Rio 2016 Building Bridges The government needs private investments and 06 Toward Development “The 2016 Olympic Games to be held in Rio should wants to encourage them” require US$50 billion in private and public investment, - MINISTER PEDRO BRITO, Page 14 an opportunity that Singapore should not miss.” AMBASSADOR’S MESSAGE BRAZIL AND SINGAPORE : IMPROVING THE QUALITY OF OUR RELATIONSHIP 30 YEARS ON During this complex and eventful year, we have been proudly celebrating the 30th anniversary of the establishment of the Embassy of Brazil in Singapore ll along these thirty years, Petrobras, and the aircraft manufacturer, Brazil has been gradually, but Embraer, and also companies in the food steadfastly, developing a solid industry and in the machinery sector, relationship with Singapore. among others. AStrengthening our ties, improving the There is, moreover, an involving quality of our exchange in a multiplicity dialogue between different partners in of areas: political, economic, commercial, Brazil and Singapore, such as IE Singapore financial, cultural and technological. and APEX, the Brazilian Agency of Export But above all, we have been striving to and Investment Promotion. The Latin Asia approach this very unique island-state Business Forum has played a crucial role with our very special Brazilian way of in this approximation, by bringing closer being, with lots of tropical energy, a together policymakers and businessmen very big, warm heart and arms wide from Singapore and Latin America every open to our Singaporean citizens. And year. This year, Brazilian authorities from our friendship has been pretty well the Federal and State governments will reciprocated, I must say. be in Singapore in November to take part Nowadays, Singaporeans and Brazilians in the forum, in which they will showcase can see each other and say that they are several infrastructure projects and increasingly becoming much more aware investment opportunities. of each other, much more knowledgeable We have also been working at about each other’s economy , much more the Embassy to bring to Singapore Ambassador Paulo Alberto Soares curious and interested in each other’s expressions of our culture, such as design culture and each other’s own country than At the same pace, Singaporean and architecture, music, visual arts, only a few years ago. government missions and groups of cinema and the exhibition ‘Amazonia And, for that matter, 2009 has private and public enterprises have, in Singapore’, as part of the Singapore been witnessing quite a remarkable likewise, been visiting Brazil cities from Design Festival being held in November improvement in that direction. north to south this year. at City Hall. We are also committed Actually, since early in 2008, when the Moreover, I have a feeling that the to increase academic and educational Brazilian Minister of External Relations, people, themselves, are spontaneously exchanges between Brazil and Singapore, Ambassador Celso Amorim, visited getting closer to each other—maybe as a which are crucial domains of international Singapore for the first time, we have been result of the global village we live in, who relations for their role in connecting experiencing mutually stimulating actions knows? More probably, it is because the people through knowledge. on different fronts, which are strongly quality of our relations has certainly been So, let’s join our hands together and being reinforced all along this year. improving along the years. celebrate this year for having brought us Brazilian government missions On the economic and commercial together and for paving the way for an representing the main infrastructure front, Singapore remains Brazil’s largest even more eventful 2010 for our bilateral sectors of the economy, such as ports trade partner in Southeast Asia and the relations. 2010 is the year that will bring, and airports, urban transport, from second largest Asian investor in Brazil. for the first time ever, the Youth Olympic the industries of oil and gas, from the The opening of an office in São Paulo by Games to Singapore. Meanwhile, we will renewable energy and environmental Temasek last year shows that those flows be waiting for the Football World Cup in areas, have all been visiting Singapore are bound to expand and consolidate. 2014, in Brazil, and the Olympic Games in 2009. In addition, governors and But, the international expansion of in 2016, to be held in Rio de Janeiro for executives from the Brazilian states of Rio Brazilian companies is also strengthening the first time. de Janeiro, Minas Gerais, Santa Catarina, the reverse flow: since 2007, Vale, the Singapore and Rio: Sister Cities— Mato Grosso, Espírito Santo and Amazonas world’s second largest mining company, why not? have come, or are schedulled to come very has established an office in Singapore, Singapore and Brazil: Partner soon, to the Singaporean shores.