THE, MAGARONI JOURNAL Volume 50 No.7 November, 1968 NOVEMBER, 1968 Harve.t Problem. Think SpagheHiI The PACKAGING PERSONALITIES Macaroni Journal November Opielal puhlicu/lm' {II ,lit' NtIllmllll Mllnmmi MCllIII/m'/lIrrrs A.uof"iulimr, 1968 139 Nfl"" Ashluntl AI'('""r. l'lI/tll/m', lilil/ois. A,lt/rt'.fS fill CflrrrSpfmt/"lIct' Vol. 50 ugurflitlll ud\"'rlisillg (Jf eeJilori,,/ "wlt'rilll 10 Rohnt M. Grt't·", 1~(lilOr. , No. 7 ABBE LAZARO SPALLANZANI P.O. Box 336, Palu';IU', /IIi"ois. 60067. EI.htHnlh ,,",ury 1t.1I." prllli .nd "Jolo,l.t who ....lIly .xperl",lnt. with ' IhlcroKoplc or•• nl .... In .,65 dr.prowed the th.ory of 'pontanfou. President .•...•. .•. .. .••. •• Peter J. Viviano Il'n",tlon 01 bUll'rl. Ind lid to bOllin, Ind Ullin. I. p,evenll", 1st Vice Pres ..........• • .. Vincent F. La Rosa ...... ur •• In the prCllnln. of food . 2nd Vice Pres ...•.••..•. Vincent DeDomenico • Iuff•• II .11 • flrn ••• p In the 3rd Vice Pres .......... .. Frank Denby Allen Harvest I'rublcms Cut RccooJ Durum Crop ... 6 dlrfttlo" of food plcb,ln,. Executive Secretary .......•. Robert M. Green Durum luborator), 7 Director of Research •. • .... James J. Winston European Harvest 10 Government Egg Reports ...... .• •• • ... .... ;])ir.clorl II Eastem Area: 'nLillstr)' IlenlS .... .. ............ , ......... I~ SYSTEM The good Abbe followed a systematic program of research Robert I. Cowen lester R. Thurston, Jr. Fesln di Pasta HdrJ AI Tim A Segno ........... 16 and experimentation. System has its important place within the Rossotti Vincent F. LaRosa H. Edward Toner Joseph Pellegrino Paul Vcrmylen organization. too. Systematic research. development and production methods Think Sp4lghelli! .. ... .... .. .. , ........... 18 Cenlral Area: enable us to offer you a unique packaging service tailored especially to fit Macaroni Advertising: .............. ••. .. ... F. Denby Allen Peter J. Viviano 22 your individual requirements. The flexibility of this service now makes it Alben Roblllo Robert H. Williams New Phnls-New PrurJlICts ......... .... .. .. economically possible for you to achieve space-and-money-saving inventory Ralph Sarli Alben S. Wei .. 2~ control. react immediately to marketing situations. conduct limited as well as Western Area: GMA Qucstions FTC on "Guit.blincs for At! Allownnc.:s" ... ... ..... ........... extensive market tests. carry out special on-the-package promotions. and Paskey DeDomenico Ernest Scarpelli 26 Vincent DeDomenico even set up a packaging machinery system of your own if you like. It's worth Analysis of Mucllroni Manurllcluring Cnsts ...... 28 looking into. Why not do it today 1 t" large: Pnticnc;! I'uys OfT • . •...•... .•••..• ... ••••.. 36 Savcrio ArenD Nicholas A. Rossi Arvill E. Davis Jerome L. Tujague Tribule to It Mucuruni Salesman .....•......... Kenneth J. Forbes Robe" William 38 FOR BETTER MERCHANDISING THROUGH PACKAGING Raymond Ouerrlsl Walter VlIIaume, Jr. InLle~ to Advertisers . ..... .......••.. ... .. 38 ROSSOTTI LITHOGRAPH CORPORATION list Presidents: Executive Offices: North Bergen. N. J. 07047 Robert I. Cowen Lloyd E. Skinner Fred Spadarora Peter La Rosa Albert Ravarino C. Fred Mueller ROSSOTTI CALIFORNIA PACKAGING CORP. Emanuele Ronzoni, Jr. C. W. Jnck Wolfe Knee-deep in n lielrJ ur Llurum whcut-wct harvest perilld San Leandro. CallfornlD 94577 Horace P. Gioia Louis S. Vugnlno culs recorLi crup. Stury on page 6. ROSSOTTI MIDWEST PACKAGING CORP. ~l»crlpllon ral,. Evanston, illinois 60602 Th' Macaroni Journol b reg lltered wUh U,S. Palenl OHlce. Dcwneille _~ ...___ ..• __._ ._ $6.00 per year Far.lgn _____. _ .•... _ ... _ •... _ ......$7.50 per year Published monthly by the NatIonal Macaranl Manufacturers AlSO­ SIngle CopIes __....... _. ____. __ ..__ .$1.00 each clnllon 01 III officIal publicallan since May. 1919. Bock Copl •• . _____ _ __$1.00 each Second·clon postage paid 01 Appleton, WIKonsln. NOVntBEl, 1968 ) Wherever the sun shines on durum wheat you'll find the Peavey symbol Peavey IS str .1 lCfjlca 11 v localed In the hea rt 01 North Dakota's dUfum wheat helds Selecting. Icsllng. procesSing the flncst dUIURl WhCill products 101 the macaroni Industrv ~':i w~ ~!, '''''!I;:~ .\ m l~ , .ll u h · ( 011'1, .. " ,.11 " m , ~~~ ; P H\~r ~I J ," l.I 't~C IlI h om lh~ 1 1 ~1J In ~I.H dill " .,,·, ,-n JIlt ' rn~n ", ho\f Ion,; f ' ~ ~ PU' . ' .. ~tl ~ 1~ . 1 ~, ~ PeJwtl 10 1. \ 1 yn,l t ' ".nt . QUI : ~ l ll t llll h.m I I J.~ J J M(J' tt ull ' J n J JCII/,I I ~IJn l (u n l , I' ~ I" lht II Ud"" JnJ 'iY ,I II M , 1,:.1.1 1.l ar. th o ~1 ,I ,n ,\ . \\l.I r , n ~ ~nl l ) "" II/Jilt, 01 Iht " O ~ pu r ( I'Id \ . ~ dna ( OIl\ I\ I.nl HII ,I .ltfiig7TIitJiJJJ DURUM PRODUCTS PEAVEY COMPANY Flour Mills • I \111 1 M. 1'11.:-' .~ - 4' ItInOI.1a production. Our laboratory Harvest Problems millin.! and processln, test. on commer­ cial f mples rangln" from No.2 Hard Ambt . Durum to Snmple Grode Indl­ tate I greater specklness, lower yield. Cut Record Durum Crop and reduction of color In the .emollna. Spal!.• · ttl produced from these scmD­ RODUCTION of durum wheat was dominant thut first bl, expansion .',' auld IinlJ tends to show specklne .., a .1Ight P ~ltlml1ted at 102,000,000 bushels as of await an evaluaUon of the crop. I'rltt. dull l'ulor and satter texture. While the September I, down three percent Irom maintained tho dime advance with most qu.li1 y at macaroni products produced the August 1 forecosl because of weath­ bookings going at $6.1~ bulk, Mlmll' npo. from 1968 crop durum is lell desirable er damag!! In North Dakota and Mlnne- lis. New flour differential at 3Dt under from the quality standpoint than lost 80ta. semolina helrl ftrmly." Jur's products, the quality of current products Is better than that encountered The esllmnte was based on reports The followi ng week saw light relocipll from crop correspondents at 29 bushels In the year 19a5." and commerelal users bid 4, to 7~ more per acre, one buahellower than a month lor the best millin, qualities and as ago, but 6.S bushels better than In 1967. much as 7, 10 10, more for ordinary Durum harvest II the latest in 19 yeara kinds, maklnc the range for No.1 Hard Durum Laboratory of record, and the decreased yield from Amber DUTum $1.82 to $2.02. Augult e.timatel likely wal caused by from the Peavey Bugle a lou of telt weight. It should be point­ Macaroni husiness at retail was n­ ported excellent and shipping direc­ HE constant challenle of meetlnl ed out, however, that only 23 percent the changes of the Industry made was In the bin by September 10 earn­ tions continued brisk. Seven-day mlU T ,rindl were Icheduled and mills were the amount of time and work pUI Into pared with 99 percent in 1967. and an Its development worthwhile," respond· overage of M percent tor the compar­ uring speed-up of turn·arounds for air. .lIde can. ed Jim Jacobs as he described his ef­ able date. Crop correspondent. hove forts In developlna: the Mlnneapolll had to rely Jargely on their own Judg­ Combb," Cl.. nup durum laboratory's macaroni preIS, ment rather than on returns from com. Comblnt!1 were rolllna: at full steam Jaeobs, chemist at the Minneapolis dur­ bines. after the weather cleared during the um lab, is almost solely responsible for Cold and RaIn last week of September. Even In Ihe the creation of the press. Harvest wal delayed throughout latest sections alan, the Canadian bor­ What Is a macaroni prell? North Dakota and Minnesota from mid. ability to cover during requirements at der excelltlnt proare.. was made In Before answering that-let's flnd out August because of below normal tem­ current levels." mopplna up operation.. The ,reatelt what the Mlnneapoll. dUnJm lob Is and peratures and frequent Ihowers. Pre. Those Jevels were at $1.70 to $1.75 for hindrance to the heavy equipment was what It does. sort groun<1 In low places. clpltatlon wns excessive In the northern No.1 Hard Amber, and well above loan. The lab is located on the seventh noor Red River Valley and some areal of Even so, farmers were not ofTerlng old The N0I1h DakotD Weekly Crop Re· of the Minneapolis Grain Exchange western North Dakota. Frost was re­ crop to make room for new and stocks port for the week ending October I Building amidst other Peavey Com­ ported over most of eastern North Da­ In Minneapolis-51. Paul declined to .tated th:lt 8'% of the durum crop Will pany omces. It Is part of Peavey Com­ kota on the morning of August 14. This 114,000 bushels compared with 1,024,000 completed, a gain of 12 points from the pany Flour Mills Dnd Is responsible for was the lame area. where dUnJm acre. the year prior. In Duluth stocks were previous week. Generally the crop ir ,II maintaining the quality ot Pl;!ove~ ' dur­ age Increases were most evident. only 830,000 bushels. brought itl by the end of September ex­ urn products. In order to attDln this end, Cloudy days, heavy dew, and more A week later, the Southwestern MU­ cept for other wet years of 1965 and products from aU Peavey milia are test­ JI ... he." checks the color ond leltture of the macaroni 'ljhlch hos been utruded from the general rnlnfall continued to hamper ler noted: "A lreat majority of the trade 19'1. td, ns well as those of the cullomers macoronl preIS before ploclng it In Ihe macoronl dryer. harvcst operations for several weeks. will be out of contracts early In Septem­ The Northern Paclftc Railway 1, lIer and competitors. noted that odvers:e weather caused 11m· Heavy equipment could not get Into the ber Dnd m~ny are reluctant to be com­ B l l before any dUnJm product can be wet nelds and grain In Iwath deterior­ Ited quality losa to thl.