Central Pennsylvania Regional Bike Share Feasibility Study Central Pennsylvania Regional Bike Share Feasibility Study December 2015 1 Central Pennsylvania Regional Bike Share Feasibility Study 2 Central Pennsylvania Regional Bike Share Feasibility Study Contents 1. Introduction ....................................................................................................................................................... 6 2. What is Bike Share? ....................................................................................................................................... 7 Evolution of Bike Share Technology....................................................................................................... 7 3. Benefits of Bike Share .................................................................................................................................. 11 Financial Benefits ........................................................................................................................................... 11 Health Benefits ............................................................................................................................................... 15 Transportation/Mobility Benefits ........................................................................................................... 17 Safety Benefits ............................................................................................................................................... 19 4. Bike Share System Case Studies ........................................................................................................... 20 Boulder, Colorado - B-Cycle .................................................................................................................... 21 Des Moines, Iowa - B-Cycle ...................................................................................................................... 21 Chattanooga, Tennessee - Chattanooga Bicycle Transit System ........................................... 23 Topeka, Kansas - Metro Bikes ................................................................................................................. 24 Hamilton, Ontario - SoBi (Social Bicycles) ........................................................................................ 25 5. Engagement Process .................................................................................................................................. 26 Community System Demand .................................................................................................................. 26 Willingness to Pay ....................................................................................................................................... 27 Factors Affecting Usefulness .................................................................................................................. 27 6. Program Goals and Interest in Bike Share ........................................................................................ 29 7. Local Context Analysis ............................................................................................................................... 31 Demographics ............................................................................................................................................... 32 Population ............................................................................................................................................................................ 33 Early Adopters ..................................................................................................................................................................... 33 Employment ........................................................................................................................................................................ 34 Visitors .................................................................................................................................................................................... 35 Policy Environment ..................................................................................................................................... 35 Physical Characteristics ............................................................................................................................. 37 Opportunities and Challenges ..................................................................................................................................... 37 Transit ..................................................................................................................................................................................... 41 Bike Network ....................................................................................................................................................................... 41 Climate ................................................................................................................................................................................... 42 Existing Conditions Analysis Conclusion ........................................................................................... 44 8. Demand Analysis .......................................................................................................................................... 46 3 Central Pennsylvania Regional Bike Share Feasibility Study Bike Share Demand Analysis................................................................................................................... 46 Station Spacing ............................................................................................................................................. 48 Station Footprint .......................................................................................................................................... 48 Recommended System and Phasing Plan ......................................................................................... 49 9. Business Model ............................................................................................................................................... 51 10. System Costs ................................................................................................................................................. 58 Launch Costs .................................................................................................................................................. 58 Capital Costs .................................................................................................................................................. 58 Administrative Costs .................................................................................................................................. 59 Operating Costs ............................................................................................................................................ 59 Cost Summary ................................................................................................................................................ 61 11. System Revenues ......................................................................................................................................... 62 User Revenues ............................................................................................................................................... 62 Rate Schedule...................................................................................................................................................................... 62 Special Memberships ....................................................................................................................................................... 66 Membership and Ridership Forecast ......................................................................................................................... 67 Grants and Public Funding ....................................................................................................................... 70 Private Foundations ..................................................................................................................................... 71 Advertising and Sponsorship Revenues ............................................................................................. 71 Revenue Summary ....................................................................................................................................... 75 12. Preliminary Financial Plan......................................................................................................................... 76 Cash Flow Analysis ...................................................................................................................................... 76 13. Operational Issues ....................................................................................................................................... 77 Service Levels ................................................................................................................................................ 77 Maintenance Plan ......................................................................................................................................... 77 Reporting ........................................................................................................................................................