SARY R IS E S V U I E N N A 8 1 0 2 S - A 3 N 9 D 1 9 I . E G O O H AT C SPRING + SUMMER‘18 SEE BACK INSIDE COVER FOR PRODUCTS > CONTENTS LOOKBOOK & TRENDS 2 EXPLORING WHAT’S NEW FOR 2018 WOMEN’S CORE 10 CORE STYLES THAT COVER IT ALL WOMEN’S FASHION 32 TRENDY, EYE-CATCHING HEADWEAR 46 BAGS, SCARVES & ACCESSORIES 60 VALUE LINE MEN’S COLLECTION 68 CLASSICS & FAVORITES MEN’S BLACK LABEL 76 FRESH & FASHIONABLE SILVERWAVE 80 LIVIN’ IT UP! KID’S COLLECTION 84 WILD IMAGINATION DAYLEE 98 COTTON CROCHET FAVORITES SALES & INFORMATION 100 MERCHANDISING, EMBROIDERY & MORE PACKfor IT2018 UP! Just add sun! Each season we set the standard for quality headwear and lifestyle accessories with our customers in mind. For this Spring/Summer collection, we’ve created functional sun protection styles and key trend pieces that tie back to the following themes: Prairie, Nautical, Tropical, Global Traveler. Our Bay Sky accessories brand has grown again this season with more choices for cover ups and three times as many sunglasses. We’ve also added more colorways and styles to our popular visors category BEST SELLER and ribbon hat selection. Escape the ordinary as you become inspired by the new trends of the season. REVERSIBLE ADJUSTABLE Love, SHARE #ILOVESDHC WITH US: @SANDIEGOHATCOMPANY San Diego Hat Company PACKABLE WE’LL RANDOMLY BE CHOOSING PICTURES TO FEATURE ON SOCIAL MEDIA ALL SEASON LONG! SPF 50+ TREND PRAIRIE Soft, romantic, and deeply feminine colors, patterns, and materials make up this core look. The Prairie trend is an evolution of the current season’s Western influences. You’ll find whip stitch, chambray, gingham, and eyelet details throughout. LEFT: CLOCKWISE FROM UPPER LEFT RIGHT: CLUTCH: BSB1722 Brown SUNGLASSES: BSG1018 Pink HAT: PBL3100 Natural SCARF: BSS1729 Pink HAT: CTH4160 Ivory BAG: BSB1728 Natural HAT: UBF1100 Blush SUNGLASSES: BSG1025 Black 2 3 TREND NAUTICAL This trans-seasonal trend is both versatile and romantic. Updates to this classic trend include: breton stripes in various scales, colored nautical stripes, rope details, knotting techniques, and anchor motifs. LEFT: RIGHT: CLOCKWISE FROM UPPER LEFT HAT: UBL6818 Natural SCARF: BSS1727 Multi HAT: UBF1108 Natural SUNGLASSES: BSG1034 Gold HAT: CTH4164 Denim SUNGLASSES: BSG1014 Gold 4 5 TREND TROPICAL Special pieces that look like they were bought while on vacation in a tropical destination are carried throughout women’s headwear and Bay Sky accessories. You’ll find lush botanical prints and intense color being the main focus of this trend. LEFT: CLOCKWISE FROM UPPER LEFT RIGHT: CLUTCH: BSB1718 Pink SUNGLASSES: BSG1022 Black HAT: UBLX126 Natural SARONG: BSS1808 Pink HAT: UBV039 Black SUNGLASSES: BSG1016 Black HAT: PBL3102 Natural BAG: BSB1566 Natural 6 SARONG: BSS1806 Multi 7 TREND GLOBAL TRAVELER This trend is driven by cross-cultural influences. Important details in this theme include: frayed and worn edges, embroidery, vintage inspired patterns, and geometric prints. LEFT: RIGHT: CLOCKWISE FROM UPPER LEFT HAT: PBM1044 Natural HAT: PBL3101 Natural CLUTCH: BSB1720 Natural SCARF: BSS1739 Multi SCARF: BSS1740 Black HAT: RBS299 Raspberry SUNGLASSES: BSG1016 Black 8 9 WOMEN’S CORE FUNCTIONAL + COMFORTABLE + CLASSICS more PACKABLEs + FRESH COLORS HAT: RBL4823 Rose SCARF: BSS1738 Indigo BAG: BSB1730 Natural 10 1111 CORE CORE WOMEN’S RBS299 RBS4720 RBS244 RBM5559 RBL4788 RBL4770 Materials: 100% polyester Materials: 100% polyester Materials: 100% polyester Materials: 100% polyester Materials: 100% polyester Materials: 100% polyester Size: 3” brim, women’s o/s Size: 3.5” brim, women’s o/s Size: 3.5” brim, women’s o/s Size: 4” brim, women’s o/s Size: 5” brim, women’s o/s Size: 5” brim, women’s o/s Details: ribbon bucket with adjustable tie Details: small brim double folded ribbon hat Details: small brim ribbon floppy Details: ribbon with jacquard stripe wired Details: round crown tonal stripe ribbon with Details: large brim floppy with self adjustable with matching adjustable sizing tie, brim and twine knotted trim wired brim tie and wired edge self ribbon sweatband aqua beige black coral black blue columbia green navy rose raspberry white black chocolate cream black / white navy / white black black blue raspberry mustard raspberry white coral RBM202 RBM207 RBM4774 RBL4782 RBL4823 RBL299 Materials: 100% polyester Materials: 100% polyester Materials: 70% polyester, 30% cotton Materials: 70% polyester, 30% cotton Materials: 56% polyester, 44% cotton Materials: 100% polyester Size: 4” brim, women’s o/s Size: 4” brim, women’s o/s Size: 4” brim, women’s o/s Size: 4” brim, women’s o/s Size: 4” brim, women’s o/s Size: 5” brim, women’s o/s Details: medium brim adjustable ribbon Details: striped ribbon sun brim with Details: medium brim ribbon floppy with Details: ribbon floppy with suede tie and chin Details: ribbon with paperbraid stripe sun Details: ribbon bow floppy floppy adjustable sizing tie suede tie cord with toggle and wired edge brim, wired edge and double wrap corded bow trim yellow white wine bark beige berry black black cream denim fudge denim tan charcoal cream navy red black / white navy red pesto jade rose tan black fudge ginger pesto black navy rose white aqua beige blue combo black RBM205 RBM5561 RBM5558 RBL207 RBL4783 Materials: 50% paper, 50% polyester Materials: 100% polyester Materials: 100% polyester Materials: 60% polyester, 40% paper Materials: 100% polyester brown combo black / white chocolate coral Size: 4” brim, women’s o/s Size: 4.25” brim, women’s o/s Size: 4” brim, women’s o/s Size: 5” brim, women’s o/s Size: 4.5” brim, women’s o/s Details: medium brim ribbon floppy with Details: ribbon paperbraid packable bow Details: ribbon sun brim with wood bead trim Details: ribbon striped large brim floppy Details: ribbon sun brim with paperbraid ticking sun brim and wired edge stripes, self tie trim, and faux leather adjustable chin cord denim lemon mint / green navy / white olive red royal rose raspberry rust white wine aqua beige black white white black yellow raspberry black mosaic blue cayenne grey brown / white black / white navy / white red / white black royal white 12 SPRING • SUMMER 2018 www.sandiegohat.com 888.868.0588 13 CORE CORE WOMEN’S RBL202 RBL205 RBL4744 UBS1525 UBS1510 MXM1022 Materials: 100% polyester Materials: 100% polyester Materials: 100% polyester Materials: 20% polyester, 80% paper Materials: 25% polyester, 75% paper Materials: 90% polyester, 10% paper Size: 5” brim, women’s o/s Size: 5” brim, women’s o/s Size: 5” brim, women’s o/s Size: 2.5” brim, women’s o/s Size: 3” brim, women’s o/s Size: 4” brim, women’s o/s Details: adjustable ribbon hat Details: ribbon floppy with ticking Details: large brim double folded striped Details: ultrabraid cloche with grosgrain Details: mixed braid cloche with faux leather Details: mixed braid with chin cord and wood ribbon hat with matching adjustable bow trim band knotted and buckle bead toggle bow sizer black bright pink cream navy beige black fuschia khaki red rust taupe white lime navy turquoise white beige / white ivory / black black mix black natural white / black black camel purple rust teal RBL4822 RBL4820 RBL4792 MXM1015 UBM4432 UBL6484 Materials: 60% raffia, 40% polyester Materials: 20% raffia, 80% polyester Materials: 100% polyester Materials: 90% polyester, 10% paper Materials: 75% paper, 25% polyester Materials: 88% paper, 12% polyester Size: 4” brim, women’s o/s Size: 4” brim, women’s o/s Size: 5” brim, women’s o/s Size: 4” brim, women’s o/s Size: 4” brim, women’s o/s Size: 4.75” brim, women’s o/s Details: ribbon crown with raffia sun brim Details: ribbon face saver with raffia inset Details: striped ribbon crossback sun brim Details: mixed braid sun brim with triple faux Details: medium brim striped floppy with Details: round crown natural sun brim with and simple raffia tie suede tie solid braided band and buckle hand painted color pop edge and faux suede simple back bow black columbia green coral white black blue mustard white black / white purple rust teal black stripe black red white blush denim tobacco teal RBXL300 RBXL202 RBXL290 UBL6815 UBL6816 UBL6800 Materials: 100% polyester Materials: 100% polyester Materials: 100% polyester Materials: 25% polyester, 75% paper Materials: 25% polyester, 75% paper Materials: 88% paper, 12% polyester Size: 6” brim, women’s o/s Size: 7” brim, women’s o/s Size: 7” brim, women’s o/s Size: 4” brim, women’s o/s Size: 4” brim, women’s o/s Size: 4” brim, women’s o/s Details: ribbon sun brim with 1” stripes Details: extra large brim ribbon floppy Details: extra large striped ribbon brim floppy Details: ultrabraid packable sun brim hat Details: ultrabraid packable sun brim hat Details: round crown ultrabraid sun brim with faux leather snap tab closure with canvas brim and ribbon snap with back bow grosgrain trim closure blue / white black / white mustard raspberry columbia green coral avocado beige black black / white black natural white mixed brown black natural hot pink white black mix black / white natural white / black 14 SPRING • SUMMER 2018 www.sandiegohat.com 888.868.0588 15 CORE CORE WOMEN’S UBL6480 UBL6472 UBL6487 UBX2722 UBM4453 HBG1 Materials: 90% paper, 10% polyester Materials: 75% paper, 25% polyester Materials: 75% paper, 25% polyester Materials: 75% paper, 25% polyester Materials: 80% paper, 20% polyester Materials: 100% Hemp Size: 4” brim, women’s o/s Size: 5” brim, women’s o/s Size: 5.5” brim, women’s o/s Size: 6” brim, women’s o/s Size: 4” brim, women’s o/s Size: 4” brim, women’s o/s Details: sun brim with contrast pattern Details: sun brim