Volume 4, Issue 4 (III) ISSN 2394 - 7780 October – December 2017 International Journal of Advance and Innovative Research Indian Academicians and Researchers Association www.iaraedu.com International Journal of Advance and Innovative Research Volume 4, Issue 4 ( III ): October – December 2017 Editor- In-Chief Dr. Tazyn Rahman Members of Editorial Advisory Board Mr. Nakibur Rahman Dr. Mukesh Saxena Ex. General Manager ( Project ) Pro Vice Chancellor, Bongaigoan Refinery, IOC Ltd, Assam University of Technology and Management, Shillong Dr. Alka Agarwal Dr. Archana A. Ghatule Director, Director, Mewar Institute of Management, Ghaziabad SKN Sinhgad Business School, Pandharpur Prof. (Dr.) Sudhansu Ranjan Mohapatra Prof. (Dr.) Monoj Kumar Chowdhury Dean, Faculty of Law, Professor, Department of Business Administration, Sambalpur University, Sambalpur Guahati University, Guwahati Dr. P. Malyadri Prof. (Dr.) Baljeet Singh Hothi Principal, Professor, Government Degree College, Hyderabad Gitarattan International Business School, Delhi Prof.(Dr.) Shareef Hoque Prof. (Dr.) Badiuddin Ahmed Professor, Professor & Head, Department of Commerce, North South University, Bangladesh Maulana Azad Nationl Urdu University, Hyderabad Prof.(Dr.) Michael J. Riordan Dr. Anindita Sharma Professor, Dean & Associate Professor, Sanda University, Jiashan, China Jaipuria School of Business, Indirapuram, Ghaziabad Prof.(Dr.) James Steve Prof. (Dr.) Jose Vargas Hernandez Professor, Research Professor, Fresno Pacific University, California, USA University of Guadalajara,Jalisco, México Prof.(Dr.) Chris Wilson Prof. (Dr.) P. Madhu Sudana Rao Professor, Professor, Curtin University, Singapore Mekelle University, Mekelle, Ethiopia Prof. (Dr.) Amer A. Taqa Prof. (Dr.) Himanshu Pandey Professor, DBS Department, Professor, Department of Mathematics and Statistics University of Mosul, Iraq Gorakhpur University, Gorakhpur Dr. Nurul Fadly Habidin Prof. (Dr.) Agbo Johnson Madaki Faculty of Management and Economics, Faculty, Faculty of Law, Universiti Pendidikan Sultan Idris, Malaysia Catholic University of Eastern Africa, Nairobi, Kenya Dr. Neetu Singh Prof. (Dr.) D. Durga Bhavani HOD, Department of Biotechnology, Professor, Mewar Institute, Vasundhara, Ghaziabad CVR College of Engineering, Hyderabad, Telangana Prof. (Dr.) Shashi Singhal Prof. (Dr.) Aradhna Yadav Professor, Professor, Amity University, Jaipur Krupanidhi School of Management, Bengaluru Prof. (Dr.) Alireza Heidari Prof.(Dr.) Robert Allen Professor, Faculty of Chemistry, Professor California South University, California, USA Carnegie Mellon University, Australia Prof. (Dr.) A. Mahadevan Prof. (Dr.) S. Nallusamy Professor Professor & Dean, S. G. School of Business Management, Salem Dr. M.G.R. Educational & Research Institute,Chennai Prof. (Dr.) Hemant Sharma Prof. (Dr.) Ravi Kumar Bommisetti Professor, Professor, Amity University, Haryana Amrita Sai Institute of Science & Technology, Paritala Dr. C. Shalini Kumar Dr. Syed Mehartaj Begum Principal, Professor, Vidhya Sagar Women’s College, Chengalpet Hamdard University, New Delhi Prof. (Dr.) Badar Alam Iqbal Dr. Darshana Narayanan Adjunct Professor, Head of Research, Monarch University, Switzerland Pymetrics, New York, USA Dr. Dhananjay Prabhakar Awasarikar Dr. Indu Santosh Associate Professor, Associate Professor, Suryadutta Institute, Pune Dr. C. V.Raman University, Chhattisgath Dr. Mohammad Younis Dr. Pranjal Sharma Associate Professor, Associate Professor, Department of Management King Abdullah University, Saudi Arabia Mile Stone Institute of Higher Management, Ghaziabad Dr. Kavita Gidwani Dr. Lalata K Pani Associate Professor, Reader, Chanakya Technical Campus, Jaipur Bhadrak Autonomous College, Bhadrak, Odisha Dr. Vijit Chaturvedi Dr. Pradeepta Kishore Sahoo Associate Professor, Associate Professor, Amity University, Noida B.S.A, Institute of Law, Faridabad Dr. Marwan Mustafa Shammot Dr. R. Navaneeth Krishnan Associate Professor, Associate Professor, King Saud University, Saudi Arabia Bharathiyan College of Engg & Tech, Puducherry Dr. Juhab Hussain Dr. Namita Dixit Assistant Professor, Assistant Professor, King Abdulaziz University, Saudi Arabia ITS Institute of Management, Ghaziabad Dr. V. Tulasi Das Dr. Nidhi Agrawal Assistant Professor, Assistant Professor, Acharya Nagarjuna University, Guntur, A.P. Institute of Technology & Science, Ghaziabad Dr. Urmila Yadav Dr. Ashutosh Pandey Assistant Professor, Assistant Professor, Sharda University, Greater Noida Lovely Professional University, Punjab Dr. M. Kanagarathinam Dr. Subha Ganguly Head, Department of Commerce Scientist (Food Microbiology) Nehru Arts and Science College, Coimbatore West Bengal University of A. & F Sciences, Kolkata Dr. V. Ananthaswamy Dr. R. Suresh Assistant Professor Assistant Professor, Department of Management The Madura College (Autonomous), Madurai Mahatma Gandhi University Dr. S. R. Boselin Prabhu Dr. V. Subba Reddy Assistant Professor, Assistant Professor, SVS College of Engineering, Coimbatore RGM Group of Institutions, Kadapa Copyright @ 2017 Indian Academicians and Researchers Association, Guwahati All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, or stored in any retrieval system of any nature without prior written permission. Application for permission for other use of copyright material including permission to reproduce extracts in other published works shall be made to the publishers. Full acknowledgment of author, publishers and source must be given. The views expressed in the articles are those of the contributors and not necessarily of the Editorial Board or the IARA. Although every care has been taken to avoid errors or omissions, this publication is being published on the condition and understanding that information given in this journal is merely for reference and must not be taken as having authority of or binding in any way on the authors, editors and publishers, who do not owe any responsibility for any damage or loss to any person, for the result of any action taken on the basis of this work. All disputes are subject to Guwahati jurisdiction only. International Journal of Advance and Innovative Research Volume 4, Issue 4 ( III ) : October – December 2017 CONTENTS Research Papers POLLEN ANALYSIS OF WINTER HONEYS COLLECTED FROM PAUNI TAHSIL OF 1 – 9 BHANDARA DISTRICT, (MAHARASHTRA STATE ) Bawankar Dimraj Y. and Mate Devendra M. THE POTENTIAL POLLINATORS OF CICER ARIETINUM L. 10 – 13 P. J. Kale and P. P. Ulhe PHOTOCATALYST BiOCl-CHITOSAN AND THERE PHOTOCATALYRIC ACTIVITY FOR 14 – 19 METHYLENE BLUE DYE Kurzekar R. R., Rahangdale P. K. , Pande H. M. , Vilaytkar N. D. UBER’S SUCCESS: A STORY OF REAL OR DELUSIONED SUCCESS 20 – 24 Natasha Tageja, Divya Sethi and Dr. Vijit Chaturvedi UNDERSTANDING GENDER EQUALITY AMONG WORKING PROFESSIONALS: A CASE WITH 25 – 35 PERSPECTIVE OF WORKING PROFESSIONALS Naqshab Qadir, Wasim Pirzada and Dr. Vijit Chaturvedi WAR OF ATTRITION – A CASE ON TATA AIA LIFE!! 36 – 39 Chirag Prakash Arora and Dr. Puja Sareen SOCIAL MEDIA MARKETING: THE CUTTING EDGE TOOL FOR MARKETERS’ 40 – 51 Dr. Amit Taneja and Nitya Dawra AN EXAMINATION OF CUSTOMER ATTITUDES TOWARDS HOSPITAL ADVERTISING 52 – 63 Dr. Aditi Naidu and Dr. Rekha Attri EFFECTIVENESS OF TEACHING THE LOW ACHIEVERS IN ENGLISH THROUGH 64 – 71 FUNCTIONAL COMMUNICATIVE APPROACH AND TRADITIONAL METHOD AT SECONDARY LEVEL IN THE PURBA BARDHAMAN DISTRICT OF WEST BENGAL: AN EXPERIMENTAL STUDY Dr. Amal Kumar Chakrabarty TRACING ROOTS OF ‘HINDUTVA POLITICS’ IN J&K WITH SPECIAL REFERENCE TO 72 – 77 JAMMU REGION Rashmi Sharma AN ANALYTICAL STUDY OF HUMAN RESOURCE DEVELOPMENT IN FOUR STATES/UTS 78 – 84 Prof. A. A. Ansari and Mohsina Hayat “ROHINGYAS”: NEW DEBATE IN THE POLITICAL DISCOURSE OF J&K 85 – 87 Rashmi Sharma FINANCIAL INCLUSION AND SOCIO-ECONOMIC DEVELOPMENT: A STUDY OF MADHYA 88 – 95 PRADESH Dr. Lilesh Gautam and Dr. Umesh Holani CONTROL AND PREVENTION OF POLLUTION BY NEW EMERGING TRENDS 96 – 98 Santosh V. Padghan AN OVERVIEW OF EDUCATIONAL DATA MINING 99 – 110 Dr. Abhay K Srivastava and Dr. Surender Kumar A SURVEY ON SOFTWARE AND HARDWARE IMPLEMENTATION OF IMAGE EDGE 111 – 115 DETECTION USING FPGA Dr. C. Sujatha and Dr. S. Karthigailakshmi A STUDY OF RECENT TRENDS IN CORPORATE TRAINING IN INDIA 116 - 120 Dr. D. Madan Mohan ANALYSIS OF IONOSPHERIC TEC USING INDIAN SBAS DATA FOR VARIOUS STORM 121 – 124 CONDITIONS Perumalla Naveen Kumar and N. Santhosh RESEARCH METHODOLOGY 125 Mir Insha Farooq EFFECT OF MICRONUTRIENTS ON AVAILABILITY OF MAJOR ELEMENTS IN SOIL AT 126 – 131 GROWING STAGES IN MAIZE (ZEA MAYS) CROP Sanjay A. Kamble SMALL AND MEDIUM SCALE ENTERPRISES IN INDIA IN THE ICT ERA: STRATEGIES FOR 132 – 138 THEIR ENHANCED PRODUCTIVITY AND COMPETITIVENESS Anu Varghese and Dr. Manoj P K HANDLOOM SECTOR IN INDIA: A STUDY OF THE PROBLEMS AND PROSPECTS WITH 139 – 145 SPECIAL REFERENCE TO KERALA STATE Anu Varghese A STUDY ON ISLAMIC INVESTMENT AVENUES AVAILABLE FOR MUSLIM SALARIED 146 – 154 PEOPLE BASED ON QURAN PRINCIPLES Dr. Arvind S. Luhar and Ms. Shama A. Shah NURSES MIGRATING FROM KERALA TO U. K: A STUDY OF THE LIVING CONDITIONS AND 155 – 161 ASSETS OF MIGRANT HOUSEHOLDS Reni Sebastian STUDY OF ONLINE SHOPPING PROBLEMS IN INDIA 162 – 164 Dr. Ashok Mande AWARENESS ABOUT THE NECESSITY OF COMMUNICATION IN BUSINESS 165 – 169 Dr. Purswani Khushbu Jetho STUDY OF FUNCTIONS AND CHARACTERISTICS OF MONEY 170 – 172 Shri Purswani Jetho Chanchaldas A STUDY ON CONSUMER’S PERCEPTION AND PREFERENCE OF LIFE INSURANCE 173 – 193 PRODUCTS OF FOREIGN