THE KOREAN SOCIETY OF FASHION BUSINESS 2014 International Conference -International Conference on Digital Fashion- Registration 09:30-10:00 Opening Ceremony 10:00-10:20 Moderator Shin Sangmoo Professor, Soongsil University Oral Presentation Ⅰ 10:20-11:50 Moderator Poonpong Boonbrahm Professor, Walailak University, Thailand ∎A Study on Characteristics Expressed in Fashion of Ethical Naturalism in Digital Era Lee Kyungjin* ‧ Kan Hosup Hong-ik University ∎Digitalization of the Costumes of the Yuanyang Yi and the Shilin Yi Minorities in Yunnan China Kim Misun* ‧ Yu Sunyoung ‧ Sohn Heesoon Sookmyung Women's University Jang Heekyung ‧ Zhang Shun'ai Donghua University, China ∎A Study on comparing evaluation of external appearance between real and 3D simulation of flare skirt Cha Sujoung Woosong University The 2nd Korea Textile Design Award Ceremony 11:50-12:20 Moderator Lee Kyujin Professor, Hansei University Lunch 12:20-13:20 - 2 - Poster Presentations 13:20-14:00 Moderator Lee Kwuyyoung Professor, Shinansan University Oral Presentation Ⅱ 14:00-16:30 Moderator Ko Hyeongseok Professor, Seoul National University ∎Makeup Design and the Application of Facial Avatar Makeup Simulation Barng Keejung Daejeon University ∎A study on real-time 3D rendering of various leathers in DC Suite 5.0 Ryu Hanna · Park Sohyun* · Kim Jongjun Ewha Womans University Wu Sehee · Kang Yeonkeung · Ko Hyeongseok Seoul National University ∎Rapid Pattern Making in Digital Fashion Design Maggie LiuYM* · Jang HK · ZhangS · HuangYY · ZhangXX Donghua University, China ∎Study on the methods for reproduction of Supplementary Components Wu Sehee* ‧ Ko Hyeongseok ‧ Kang Yeonkyung Seoul National University ∎Simulation of Historical Costume Kang, ZY* ‧ Cassidy, T ‧ Li, D University of Leeds Cassidy, TD University of Huddersfield Digital Fashion Award Ceremony The Best Presentation Award ceremony & Closing Ceremony 16:30-17:30 Moderator Chang Misook Professor, Sookmyung Women's University Moderator An Hyeonkyeng Professor, Dongnam Health College Reception 17:30- - 3 - CONTENTS ∎Greetings .........................................................................................................................Bae Soojeong / 10 OralPresentation ∎A Study on Characteristics Expressed in Fashion of Ethical Naturalism in Digital Era ....................................................................................................................Lee Kyungjin ‧ Kan Hosup / 11 ∎Digitalization of the Costumes of the Yuanyang Yi and the Shilin Yi Minorities in Yunnan China .......................................................................................Kim Misun ‧ Jang Heekyung ‧ Yu Sunyoung Sohn Heesoon ‧ Zhang Shun'ai / 17 ∎A Study on comparing evaluation of external appearance between real and 3D simulation of flare skirt .....................................................................................................................................................Cha Sujoung / 27 ∎Makeup Design and the Application of Facial Avatar Makeup Simulation ................................................................................................................................................Barng Keejung / 30 ∎A study on real-time 3D rendering of various leathers in DC Suite 5.0 .........................................................Ryu Hanna · Park Sohyun · Wu Sehee · Kang Yeonkeung Kim Jongjun · Ko Hyeongseok / 33 ∎Rapid Pattern Making in Digital Fashion Design ...............................................Maggie LiuYM · Jang HK · ZhangS · HuangYY · ZhangXX / 36 ∎Study on the methods for reproduction of Supplementary Components ...................................................................Wu Sehee ‧ Ko Hyeongseok ‧ Kang Yeonkyung / 49 ∎Simulation of Historical Costume ..............................................................................Kang, ZY ‧ Cassidy, TD ‧ Cassidy, T ‧ Li, D / 52 - 4 - Poster Presentations History of Costume · Fashion Aesthetics ∎An Analysis on the Morphological Relationship of Hair Styles with Changes in Necklines and Collars in 20th Century Fashion .....................................................................................................................Kim Hyoju ‧ Bae Soojeong / 55 ∎Survey on the Actual Condition of Women's Headdress of Ethnic Minorities in Guizhou China -Focusing on the Shui, the Buyei and the Han People- .............................................................................Kim Misun ‧ Sohn Heesoon ‧ Zhang Shun'ai / 59 ∎An Analysis on the Form and Decoration of Foot-Binding Shoes in China -Focused on collection of Tianjin Huaxia Shoe Culture Museum- ......................................................................................Xu Rui ‧ Kim Myungeun ‧ Bae Soojeong / 66 ∎A Study on the Two-Dimensional Shapes' Continuity-Applied Costume ..................................................................................................................................................Kim Hyejeong / 70 ∎A Study on Traits of Kimono Applied in the Early 20th Century European Fashion .....................................................................................................................Oh Junghyun ‧ Kan Hosup / 72 Fashion Marketing · Social Psychology of Clothing ∎A Study on the Business Possibility of Procurement Service for Re-purchasing ................................................................................................................................Lee Giwon ‧ Yu Jihun / 75 ∎The Effects of emotional intelligence and emotion regulation strategy on Customer orientation and service delivery level .........................................................................................................................................................Lee Okhee / 78 ∎Precedent Factors in the Effect of Mobile Shopping Quality on Consumers’ Impulse Buying of Apparel Products ..................................................................................................................Shin Sangmoo ‧ Choi Jaepil / 82 ∎Effects of apparel company supporter's online review on consumers' brand attitude and purchase intention .............................................................................Lee Sumin ‧ Lee Choonghee ‧ Lee Miyoung / 84 ∎An Exploratory Study of Sales’ Marketing Process for Online Open Market -Focusing on Amazon.com– .................................................................................................................................................Hong Sungsun / 87 ∎Body image of Korean and British young women ................................................................................................................Lee Seunghee ‧ Kim Buyong / 91 - 5 - ∎Successful Social Media Marketing in High-End Brands ..............................................................................................................................Jung jiin ‧ Kan Hosup / 93 ∎A study of body exposure attitude according to underwear attitude and efficacy of image making of female .....................................................................................................................................................Park Eunhee / 96 ∎Measuring Importance of Internet Apparel Stores’ Design Attributes using Three Different Methods ..........................................................................................................Oh Keunyoung ‧ Lee Miyoung / 100 ∎Effect of SNS characteristics on Outdoor Wear Purchase Intention ......................................................................................................Shin Sangmoo ‧ Kim Seongjong / 103 ∎An Analysis of Menswear Brands in the Current Domestic Fashion Market ............................................................................................................................................Jang Eunyoung / 106 Fashion Design ∎A Study on the Design Characteristics of Neoprene in Fashion Collection ............................................................................................................Jung Jeewon ‧ Bae Soojeong / 109 ∎Development of Design for Band Type Heating Vest ............................................................................................................Lee Byunghong ‧ Lee Jooeun / 113 ∎Dynamic Application of 3-D Printing Technology in Fashion Industry ...................................................................................................................Choi Wonjun ‧ Oh Sejung / 116 ∎An Analysis of Design Characteristics of High-Fashion Brands Extending into the Lifestyle .......................................................................................................Jung Kyunghee ‧ Bae Soojeong / 120 ∎The Modern-Girl Fashion (1920s ~ 1930s) of Korea Expressed in Movies ...........................................................................................................Yang Junghee ‧ Park Hyewon / 124 ∎Distinctive Characteristics of Thom Browne Suits for Men -Focused on 2012 F/W ~ 2015 Spring Collection- ...........................................................................................................................Kim Daon ‧ Oh Sejung / 127 ∎A Study on the Variation of Denim Fabric Shown in Designer's Collection .............................................................................................................Lee Juhyun ‧ Bae Soojeong / 131 ∎The Study on Design of Inner Wears foreign Brand ................................................................................................................................................Lee