80 University Brand & Visual issue 1.0 University Brand & Visual issue 1.0 81 of Glasgow Identity Guidelines of Glasgow Identity Guidelines Our lockup (where and how our marque appears) Our primary lockups Our lockup should be used primarily on Background We have two primary lockups, in line with our primary colour front covers, posters and adverts but not Use the University colour palette, and follow palette. We should always use one of these on core publications, within the inside of any document. the colour palette guidelines, to choose the such as: appropriate lockup for your purpose. For For consistency across our material, and · Annual Review example, if the document is for a specific to ensure our branding is clear and instantly · University’s Strategic Plan college, that college’s colour lockup recognisable, we have created our lockup. · Graduation day brochure. is probably the best one to use. If the This is made up of: document is more general, you may want Background to use a lockup from the primary palette. Our marque/Sub-identity Use a solid background colour – or a 70% Help and advice for compiling our transparent background against full bleed approved lockups are available images (see examples on page 84). from Corporate Communications at Our marque [email protected]. Our marque always sits to the left of the lockup on its own or as part of a sub- identity. 200% x U 200% x U Gilmorehill 200% x U Campus Lockup background. Can be solid or used at 70% transparency Development Framework < > contents | print | close June 2014 www.glasgow.ac.uk 1 CONTENTS SECTION 1 : INTRODUCTION 6 Introduction 6 • Introductory words from the Principal 6 • Context & Purpose of a Campus Development Framework 7 • Scope & Purpose of the CDF 8 • The Status of the CDF 9 • Process for Evolution of CDF 10 • Contributors 11 • Key Reference Material : University 12 • Key Reference Material : Statutory 13 Context 14 • Campus Location & Significance 14 • Economic Significance 16 Campus Appraisal 18 • Overview of Appraisal Work Undertaken 18 • Summary of Key Findings : Townscape & Urban Design Appraisal 20 • Summary of Key Findings : Urban Design 22 • Summary of Key Findings : Landscape 24 • Summary of Key Findings : Transport & Movement 26 • Summary of Key Findings : Sustainability & Infrastructure 28 Consultation & Engagement 30 • Consultation Methodology 30 • Findings & Key Themes 31 SECTION 2 : THE VISION 32 Informing the Vision 32 • Response to analysis & consultation 34 Vision Principles 36 • View of the University 36 • Two Settings 38 • An Architectural Vision 40 • A Global Entrance 42 • East / West Circulation 44 Core Components 46 • The Global Entrance : South Entrance 46 • The Global Entrance : North Entrance 48 • New Quad 50 • East Gateway 52 • West Gateway 54 • Central Avenue 56 • Southern Esplanade 58 • Circulation Ribs 60 • University Outliers (Northern Edge, Eastern Edge, Southern Edge) 62 • Other Outliers (Neighbourhood Spaces) 64 Summary of Core Vision Principles & Components 66 • Core Urban Design Components 66 SECTION 3 : URBAN DESIGN PRINCIPLES 68 Introduction 68 Topic 1 : Setting & Urban Form 70 • Introduction 70 • Relevant Consultation Themes : Topic 1 71 Setting & Urban Form : Sub Topics 72 • Approach & views 72 • Gateways 73 • Edges & Key Frontages 74 • Opportunities & Areas of Change 75 • Massing & Scale 76 • Materials 78 • Setting & Urban Form Key Principles : Summary 80 2 Topic 2 : Landscape & Open Space 82 • Introduction 82 • Relevant Consultation Themes : Topic 2 83 Landscape & Open Space : Sub Topics 84 • Focal Open Space & Activity Nodes 84 • Opportunities & Areas of Change 86 • Space Hierarchy 88 • Purpose & Use of Space 90 • Materials & SUDS 92 • Landscape & Open Space Key Principles : Summary 94 Topic 3 : Transport & Movement 96 • Introduction 96 • Relevant Consultation Themes : Topic 3 97 Transport & Movement : Sub Topics 98 • Travel Choice / Mode Share 98 • Movement Hierarchy 99 • Permeability & Openness 100 • Connectivity 101 • Campus Safety 102 • Minimising Conflicts 103 • Transport & Movement Key Principles : Summary 104 Topic 4 : Approach to Historic Assets 106 • Introduction 106 • Relevant Consultation Themes : Topic 4 107 Approach to Historic Assets: Sub Topics 108 • A Campus-wide Conservation Strategy 108 • Western Infirmary Site 110 • Heritage Issues Statement 112 • Approach to Historic Assets Key Principles : Summary 114 Topic 5 : Design Excellence 116 • Introduction 116 • Relevant Consultation Themes : Topic 5 117 Design Excellence : Sub Topics 118 • Design Quality & Legacy 118 • Innovation & Character 119 • Accessibility 120 • Sustainability 121 • Public Art 122 • Design Excellence Key Principles : Summary 124 Topic 6 : Uses & Adaptability 126 • Introduction 126 • Relevant Consultation Themes : Topic 6 127 Uses & Adaptability : Sub Topics 128 • Use Mapping 128 • Flexibility for Adaptation 130 • Re-use 131 • Future Proofing 131 • Uses & Adaptability Key Principles : Summary 132 Topic 7 : Infrastructure & Sustainability 134 • Introduction 134 • Relevant Consultation Themes : Topic 7 135 Uses & Adaptability : Sub Topics 136 • Energy & Power 136 • Carbon Management & Sustainability 137 • SUDS & Drainage 138 • Infrastructure & Sustainability Key Principles : Summary 140 Topic 8 : Community Integration 142 • Introduction 142 • Relevant Consultation Themes : Topic 7 143 Uses & Adaptability : Sub Topics 144 • Connectivity & Openness 144 • Opportunities for Shared Benefits 145 • Participation 146 • Partnerships 147 • Community Integration Key Principles : Summary 148 • Summary of Urban Design Principles 150 SECTION 4 : NEXT STEPS 152 Delivering the Vision : Application of Campus Development Framework 152 3 Dowanhill Byres Road Hyndland/Partickhill University of Glasgow Dumbarton Road Argyle Street North Yorkhill 4 Great Western Road Hillhead University of Glasgow Park / Woodlands Kelvingrove Park Kelvin Way The University of Glasgow : Gilmorehill campus estate boundary 5 SECTION 1 INTRODUCTION Introduction Introductory Words from the Principal ‘I am convinced that this is as Our campus estate strategy, which significant a development in the on- includes this campus development going story of the University as the framework, has involved extensive relocation to Gilmorehill from the consultation with staff, students, city centre was in 1870. It presents local residents, businesses and other us with a unique opportunity to interest groups. There have also been provide modern, fit for purpose widespread discussions with Glasgow facilities that are in keeping with City Council, NHS Greater Glasgow’s status as a world leading Glasgow and Clyde, and other key research-intensive university. As ever, stakeholders on the most appropriate Professor Anton Muscatelli the student experience will be at way to develop the site. Principal and Vice Chancellor University of Glasgow the heart of all that we do, and the campus redevelopment will allow us I cannot emphasise enough how to focus on what our students want important the views of all those who and need, as well as providing an contributed to this process have been environment that enables our staff to in shaping this vision. The campus flourish and is open and accessible to development is something that will the wider community. take many years to complete and will create a lasting legacy for future generations of students, academics and local people in the west end of the city, taking the University of Glasgow into its next, defining period of evolution.’ Professor Anton Muscatelli Principal and Vice Chancellor University of Glasgow 6 Context & Purpose of a Campus Development Framework Context Estates Strategy The Gilmorehill Campus of The The first step in the consideration of this 3. A modern campus is created which University of Glasgow is of considerable next stage of the University’s evolution, reflects the character and the vision significance to the economic and social is for the University to develop a of the university; forward looking, fabric of the City, as well as to the comprehensive Estates Strategy for the cutting edge in research, respecting west end of Glasgow. This significance campus which supports the Vision of and enhancing the character includes its impact on the built the University ensuring that it fits with reflected in the historic campus and environment and sense of community in a delivery strategy that meets timing and buildings whilst also embracing the west end. economic requirements. brave new design. The University of Glasgow has passed The broad vision for the Estates Strategy 4. The investment provides a campus through many important stages in its defined by the University is that new which is sustainable; financially, history, and this evolution is continuing. and refurbished buildings on campus environmentally and as part of along with open spaces and supporting the community of the West End, Its original establishment in the heart of infrastructure will ensure: Glasgow City and Scotland. the medieval city, and its 19th Century move to Gilmorehill may be regarded as 1. There is a lasting legacy, and that A fundamental component of the the two most significant staging points future generations of students, Estates Strategy is the establishment in that history. academics and the residents of the of an agreed Campus Development West End and City of Glasgow will Framework (approved by Glasgow City The evolving global environment benefit from the investment. Council) which will inform and guide for university education,