26.02.2016 INSIDE THE NEW DAY RN meets editor Alison Phillips EXCLUSIVE INTERVIEW Page 28 » Profit from satisfaction Shoppers fill baskets from my 15 metres of fresh Page 26 » NEWS ● CONVENIENCE ● PROFIT www.betterretailing.com ● £2.30 Launch of the UK’s brand new national newspaper the MARKETING PACK INSIDE Retail-front-cover.indd 1 2/12/16 10:43:19 AM Reason #6 Standout Stores For Standout Retailers Showcasing the very best of British seasonal and gourmet foods, Simply Fresh is an upmarket grocery store concept focusing on a local and healthy range of food Just one of the fantastic reasons why joining the Costcutter Supermarkets Group in 2016 can help 20 you drive more customers through your door. 16 To discover 15 more reasons visit 16reasons.co.uk Reasons or call 01904 486543 to talk RN111715_costcutter_a4_ad ad template.indd 21 22_02_16.indd 1 2/22/1622/02/2016 12:04 11:50 PM Retail Newsagent 26 February 2016 3 Two Fridays ago, I visited Trinity Mirror to get a first look at its new title The New Day and meet editor Alison Phillips. As I stepped out of the lift on Canary Wharf’s 21st floor, I was greeted by the Sky News headline “death of print?” on the breaking story that the Independent will cease publishing next month. It was ironic that I then spent the next two hours hearing the RETAIL NEWSAGENT NEWS ● CONVENIENCE ● PROFIT complete opposite. Alison told me how she is taking a risk and breaking newspaper conventions held for hundreds of years in an attempt to win back lapsed readers in the category. Only time will tell One quote I’ve heard several times in the past few days is “you if the launch is a can’t keep doing the same thing but expect different results”. Alison’s opinion, which she shares with many retailers I’ve spo- success but most ken to, is some people have stopped buying newspapers because retailers I’ve spoken they’re not happy with what’s currently on offer. to are positive and She’s doing something about it, and you can read about her up for the challenge plans in an exclusive interview in this issue. The Mirror Group is backing her and putting independent retail- ers at the heart of its strategy for doing so, including paying you to distribute two million free copies on Monday’s launch day. Your challenge is if every store can get five lapsed newspaper readers to buy a copy once the price rises to 50p in two weeks’ time, it will be worth an extra £6m in retail profit margin. Only time will tell if the launch is a success but most retail- CHRIS GAMM Editor ers I’ve spoken to are positive and up for the challenge. Belvedere @ChrisGammRN retailer Amit Patel told me he’s more sceptical about the future of news. The challenge for Alison and her team is to convince retail- ers like Amit that it could be a new day for the category. 26 CONTENTS 40 NEXT WEEK 24 PRICEWATCH NEWS advertise your FEATURES UK cider prices 4 INDUSTRY NEWS Police store? And what 28 THE NEW DAY 25 THE ENTREPRENEURS prioritise supermarkets have you done The first new daily recently to grow sales of over indies on crime What you can learn from newspaper to launch world foods? 6 BUSINESS NEWS Spar’s Daily the world’s best for 30 years reaches the 17 LETTERS Paypoint keeps business brains. Deli adds 20% to food to go newsstands on Monday. quiet about Barclays This week, sales RN talks to editor Alison WHAT’S YOUR PRICING banking rate loss chef, author 7 NEWSTRADE Phillips STRATEGY? Sunday trading 18 YOUR ISSUE Where local and presenter plan ‘will kill small stores’ 36 DAIRY Retailers, suppliers and authorities stand on Yotam 8 PRODUCT NEWS TV ads changes to Sunday The top-selling c-store experts spill the beans Ottolenghi product for 50 years mark start of £15m Jacob’s trading law proposals 26 RETAILER 36 has come a long way, campaign 19 COLUMNIST PROFILE and there are plenty of 11 REGIONAL NEWS NFRN The National Living RN pays a visit to Kelty members rally to help Wage forces 20 product innovations in in Fife and the pipeline Kent retailer Bintesh Amin brothers Asmat 16 NFRN DISTRICT COUNCILS to rethink his and Usman 40 PREVIEW Southern and Kent DC recruitment Saleem, whose THIS WEEK reports 20 INDUSTRY third business PROFILE is a purpose- IN MAGAZINES COMMENT & MARK CASSIE Pot Noodle built premium 41 ROUND-UP Why people ANALYSIS marketing Costcutter store still want print RN meets Menzies’ new 16 YOUR STOCK, YOUR SAY manager with big basket 42 FOR YOUR SHELVES managing director How do you promote and Monique Rossi shops in mind F1 Racing special issue “WHY TRY AND COMPETE WHEN YOU’RE ONLY GOING TO FAIL?” – THE NEW DAY EDITOR ALISON PHILLIPS ON WHY HER NEW TITLE WILL COMPLEMENT RATHER THAN CHALLENGE DIGITAL NEWS Page 28 » 4 26 February 2016 Retail Newsagent Follow RN f on Facebook facebook.com/retailnewsagent to have your say on the latest news No snap NFRN launches Agenda for wholesale Northern Ireland Members of the Legislative multibuys Assembly heard of indepen- dent retailers’ struggles with decision crime, the illicit trade and the Wholesalers have said National Living Wage among they will not make “knee- other issues at the launch of the jerk reactions” regarding NFRN’s Agenda for Northern changes to their product Ireland in Stormont this month. promotions following news Those in attendance included that supermarkets will dis- Mike Nesbitt MLA, leader of the continue multibuy deals. Ulster Unionists Group, seen Retailers have called for here picking up his Agenda suppliers to provide them from NFRN chief executive Paul with more single-price Baxter (left) and NFRN national deals to take advantage of president Ralph Patel (right). the move, which will see multiples curb BOGOF of- fers in stores. James Hall, symbol RN survey unveils fears shops could close ‘People are happy with compromise’ says MP director at Bestway, said independents should still utilise multibuy and multi- link deals on “eat and drink now” products to demon- Just 1 in 10 councils back strate value to shoppers. However, he said Best- way Wholesale’s promo- tional strategy would re- plan for longer hours main unchanged, adding: “We have plans in place by Gurpreet Samrai the week they used to have to extend hours would be Meanwhile, the Sunday and, while we are flexible, a small advantage,” John made following consulta- Telegraph printed a letter will not make knee-jerk Only one out of 10 councils Hart, of Devon County tion at a local level and a from 200 MPs and council reactions.” spoke in support of the Council told RN. full council vote. leaders backing plans to de- government’s proposal to Nicholas Rushton, of Bill Esterson MP, shadow volve Sunday trading laws extend Sunday trading Leicestershire County minister for business, to local councils. hours in a survey conduct- Council, said: “I would innovation and skills, Mr Esterson added: Indy fans ed by RN. probably leave it as it is said: “Elected councillors “They seem to be trying to Instead, council leaders because it appears to be up and down the country smuggle this through the to stick and a cabinet member working well and smaller know what people in their back door and you have to from across the country retailers need extra help communities think and ask the question why? And voiced fears the plans will and protection from the they know many people are the registered members’ with print “kill small shops” and give giants of this world.” happy with the compro- interest tells you a number Readers of The Independent the multiples a further Out of the 10 councils mised position we have at of senior Conservative MPs are far more likely to be advantage. that responded, five were the moment.” have financial links to large absorbed by other print titles “If you open supermar- against the plans, four The news comes in the supermarkets and you have than go online, according to kets for longer on Sunday were undecided and one same week it was revealed to question if that’s the analysts and a publisher. I think you are going to lose was in favour. However, if small business minister reason they are trying to Rob Rattley, circulation a lot more smaller shops powers are devolved to local Anna Soubry’s partner is on do this.” manager at the Guardian, because it’s the one day of authorities the decision the board of Morrisons. l Your Issue, page 18 said: “Although our research has shown that moving newspaper brands is chal- lenging, the focus – and no doubt for retailers and Barclays’ rate loss ‘kick in the teeth’ wholesalers – will be to keep The end of a deal between clays rate since December. this could be the tipping with Barclays writing to these readers buying print.” PayPoint and Barclays ofer- Mo Razzaq, of Premier point for more stores to leave afected retailers with more Giancarlo Calvo, the ing preferred banking terms Mo’s in Blantyre, said retail- PayPoint.” details next month. analyst behind the News- to independent stores could ers under the deal were Steve Barker, owner of He said: “Regrettably, the paper Publishing report at be the “tipping point” for charged 15p per £100 banked S&J News in Rochester, de- banks, including Barclays, IbisWorld, agreed, saying more retailers to hand back through PayPoint, but this scribed the news as “another are increasingly reluctant he believes readers are likely their terminals.