THREE GEEKS AND A LAW BLOG: “THAT’S GREAT, BUT WHAT DO I DO NOW?” Legal Innovation Track: The Adaptable Lawyer Special Events Program Toby Brown Fulbright & Jaworski L.L.P Fulbright Tower 1301 McKinney, Suite 5100 Houston, TX 77010-3095 Ph: 713-651-5516 Fax: 713-651-5246 Greg Lambert King & Spalding 1100 Louisiana Street, Suite 4000 Houston, TX 77002-5213 Phone: (713) 751-3200 Fax: (713) 751-3290 Lisa Salazar Fulbright & Jaworski L.L.P Fulbright Tower 1301 McKinney, Suite 5100 Houston, TX 77010-3095 Ph: 713-651-5516 Fax: 713-651-5246 Thursday, June 10, 2010 9:45 a.m. – 10:30 a.m. Toby Brown is a client teams manager at Fulbright & Jaworski L.L.P (www.fulbright.com). Toby’s primary role is working with firm clients and partners in developing and negotiating alternative fee arrangements (AFAs). In his past roles at Fulbright, he drove marketing efforts and various knowledge management initiatives, including competitive intelligence, client relationship (CRM), and firm expertise. Prior to joining Fulbright, Toby served as the Communications Director for the Utah State Bar (www.utahbar.org). Toby presents nationally and is well published on marketing, legal technology, and law firm management. He received the Peer Excellence Award, the President’s Award and the Anne Charles Award from the National Association of Bar Executives (NABE – www.nabenet.org). Toby received his BS and MS in Economics from the University of Utah and can be found on Twitter: @gnawledge, LinkedIn: www.linkedin.com/in/tobinbrown and on the 3 Geeks and a Law Blog: www.geeklawblog.com. Most importantly, Toby knows Lisa Salazar and Greg Lambert. Greg Lambert is library and records manager at King & Spalding (www.kslaw.com). Besides managing the research and records teams, Greg works as a liaison between many departments at King & Spalding on issues of business development, competitive intelligence, knowledge management, and firm wide initiatives. Before joining King & Spalding, he was contract project manager working with the University of Houston on a $34.5 million FEMA project to rebuild the law library collection after Tropical Storm Allison, and he was the library and information director at the Oklahoma Supreme Court where he was responsible for the court's online research tool OSCN (www.oscn.net). Greg has presented at national library, records, and competitive intelligence functions and is the past president of the SLA Texas Chapter. In 2008 he was awarded the Excellence in Marketing for "Best Use of Technology" from AALL and Thomson Reuters. Greg received his BA from Cameron University, and his Masters in Library Science and JD from the University of Oklahoma and can be found on Twitter: @glambert, LinkedIn: www.linkedin.com/in/grlambert and on 3 Geeks and a Law Blog: www.geeklawblog.com Most importantly, Greg knows Toby Brown and Lisa Salazar. Lisa Salazar is the internet marketing manager at Fulbright & Jaworski (www.fulbright.com). Besides managing the virtual world of Fulbright, Lisa liaisons with firm leadership and IT to research and develop advanced online solutions for Fulbright. Having worked on both sides of the fence as a lawyer and staff professional, Lisa has more than 20 years of experience in the legal profession. Starting her legal career at Weil Gotshal & Manages in records management, Lisa then practiced law with the Texas Attorney General's Office and in private practice. Returning to big law, Lisa worked in Andrews & Kurth's marketing department before moving on to Fulbright. Lisa's web work has won numerous awards from PRSA, AMA, and WebAwards. Receiving a full academic scholarship from the University of Texas, Lisa received her BA in English Literature and her JD from South Texas College of Law. She can be found on LinkedIn: www.linkedin.com/in/lisasalazar and on 3 Geeks and a Law Blog: www.geeklawblog.com Most importantly, Lisa knows Toby Brown and Greg Lambert. Crackberries 4 Lawyers Toby Brown Fulbright & Jaworski L.L.P. A recent ILTA survey (www.iltanet.org) showed that 89% of the lawyers and firms surveyed have Blackberry as the mobile device platform of choice. Why? Quite simply RIM (the Blackberry Company) has been highly focused on the enterprise for years and has made core productivity applications its business. Email, contacts and calendaring are the lifeblood of lawyers. And Blackberry has made security and reliability a priority. However, Blackberry is facing some serious challenges from the consumer market, namely iPhone from Apple, the new Android platform from Google, Windows Mobile and even Palm. Jumping ahead to the conclusion that Blackberries (BBs) still make sense for lawyers based on their functionality, stability and security, let’s focus on getting the most out of a blackberry device, be it the simple Pearl or the newer touch-screen Storm 2. Borrowing the old saying, “We only use 10% of our brains” we’ll approach this discussion from that angle. Like most technology, you are likely only using 1/10th of the functionality the Blackberry you should already own (or will soon). Core Productivity What follows are some tips, ideas and resources (in no particular order) related to our core productivity applications. BBs can handle one or multiple email accounts. These accounts can be set up under one icon access or spread out and reviewed individually. Email tips and tricks: http://www.rickysays.com/blackberry-email-shortcuts Short videos on speed dial, short cut nav, etc. http://www.eaccessinc.com/blackberry_tips_&_tricks.htm Power Users 121 Tips http://www.insidecrm.com/features/121-blackberry-tips-021408/ 6 email short cuts http://dotconnectorblog.com/2008/03/22/6-blackberry-tips-for-reading- emails/ Most popular tips ‘n tricks http://na.blackberry.com/eng/support/blackberry101/tips/ The bottom line is with a little bit of knowledge, you can significantly improve how you access email and how quickly you run these applications. My favorites are the short-cut keys (e.g. “T” for go to top of list) which allow quick and easy navigation through my email and other applications. Extended Core Beyond messaging, other core applications enable document and file access. In this area, focus on working with the various Microsoft file types. Techshow BB.doc - 1 - Documents To Go ($50) http://www.dataviz.com/products/documentstogo/blackberry/. View, edit and create MS files and view PDFs. eOffice – ($30) http://www.dynoplex.com/eoffice.shtml. View and edit MS Office app files Operate your BB with voice commands (thanks to Google): http://www.google.com/mobile/google-mobile-app/ Add-on Applications THE place to go for adding various applications to your BB is Blackberry App World - http://na.blackberry.com/eng/services/appworld/. Although not on the scale of the iPhone universe of apps, this site will have all the popular add-on apps you need. Here are some ideas and references to check out: Blackberry Software list http://www.blackberrysoftwarelist.net/Blackberry/Software/blackberry- office.aspx Facebook - http://www.facebook.com/apps/application.php?id=2254487659. Pandora - http://www.pandora.com/blackberry. Internet radio. UberTwitter - http://www.ubertwitter.com/. Latitude – Google maps - http://www.google.com/mobile/maps/index_.html. Online tracking of cell phone users. Flickr - http://na.blackberry.com/eng/devices/features/social/flickr.jsp. Photos. MySpace - http://na.blackberry.com/eng/devices/features/social/myspace.jsp. Gmail - http://www.google.com/mobile/mail/. VZ Navigator - http://vznavigator.vzw.com/app.html Poor man’s GPS. Yahoo Messenger - http://mobile.yahoo.com/messenger/blackberry. AIM - http://na.blackberry.com/eng/devices/features/im/aim.jsp. Google Talk - http://na.blackberry.com/eng/devices/features/im/google_talk.jsp. A back-up url to check out is App World at http://appworld.blackberry.com/webstore/. Legal Specific Applications Obviously when talking about productivity, we need to cover legal specific applications that help lawyers be better lawyers. Time keeping applications: APS DTE InHand - http://www.aps- soft.com/Products/DTEAxiom/DTEInHand/tabid/264/Default.aspx (mobile time entry) Law Pod – Federal Rules series ($2.99 each) - http://download.cnet.com/The-Law-Pod- Federal-Rules-of-Bankruptcy-Procedure/3000-2073_4-10928833.html. BizTrackIt –Timekeeping ($19.99) - http://download.cnet.com/BizTrackIt/3000-2066_4- 10916871.html. MyTimehseet ($9.99) - http://handheld.softpedia.com/get/Business/Time- Tracker/MyTimesheet-BlackBerry-89199.shtml. Techshow BB.doc - 2 - TimeAndExpense ($99.99) - http://appworld.blackberry.com/webstore/content/2177. nTime ($2.99) - http://appworld.blackberry.com/webstore/content/1490 . Office Management (all at App World) UPS Mobile (free) Cortado Flight mode – offline email ($2.99) Evernote (free) Viigo – SM mashup (free) Bloomberg / AP / Thomson Reuters / TIME / etc (free) Fun (and useful examples) TiVo Scheduler (free) Bank Of America – Mobile (free) GoodFoodNearYou (free) CarFinder - where you parked (free) Yelp (free) Games – Galore (free to $4.99) cubs.com - as in Chicago Cubs (free) eBay (free) Flashlight (free) Turn your BB into a flashight. TheWeatherChannel (free) InterAction for BB For larger firms that use InterAction - http://www.calvis.com/partners/interaction/default.aspx General Resources Crackberry.com http://crackberry.com/ http://forums.crackberry.com/forumdisplay.php?f=93 http://www.brighthub.com/mobile/blackberry-platform.aspx Wrapping it Up They’re called crackberries for a reason. With instant and secure access to the content that matters most, it’s easy to become addicted to them. Blackberries offer lawyers serious productivity in a stable, technologically mature environment. What they lack in sizzle they more than make up for in functionality. Follow the tips, download the most applicable apps and your blackberry will continue to bring value to your practice Techshow BB.doc - 3 - TEXAS STATE BAR CONVENTION – 3 GEEKS Greg Lambert 1. Legal Publishing on eBooks 2. Gathering Intelligence in a Web 2.0 World 3.