PRESS KIT Horses & Passion - PRESS KIT - ABOUT Barrière is a Brand under which the hotels, casinos and restaurants of two different groups, Groupe Lucien Barrière (GLB) et Société Fermière du Casino Municipal de Cannes (SFCMC) are marketed. Founded in 1912 by François André and subsequently developed and managed by Lucien Barrière, Diane Barrière-Desseigne and Dominique Desseigne, Barrière has gone through many eras to become market leader in French casinos, a benchmark in the luxury hotel industry and a global player in the world of leisure and entertainment. Barrière has developed an unrivalled offering in the top of the range leisure market, founded with the view to providing operational excellence, a quality of service that is second to none and French art de vivre. Today it owns 34 Barrière Casinos (with one more opening soon in Cairo), 18 Barrière Hotels* (mainly 5 stars) and more than 120 bars and restaurants, one of which is the renowned Fouquet’s in Paris (with subsidia- ries in Cannes, Toulouse, Marrakech, La Baule, Courchevel and Enghien-les-Bains) and organises almost 3,000 shows and events every year. The turnover of the two Groups was 1.16 billion euros at the end of their financial year on 31st October 2016, and they now comprise almost 7,000 staff members. Barrière is also well known in the food and beverage industry, serving some 2 mili- lion meals, in the leisure industry with 15 spas, 1 thalassotherapy centre in La Baule, 1 balneotherapy centre in Ribeauvillé, 3 golf courses and 2 tennis clubs, and is increa- singly making a name for itself through its world renown Resorts located in many popular tourist destinations. *whose Le Carl Gustaf St Barth which will open in 2018. Contents BARRIÈRE AND THE WORLD OF EQUESTRIANISM Historic links - page 5 Shared values - page 5 Legendary destinations - page 6 • Deauville - page 6 • La Baule - page 7 • Cannes - page 8 • Dinard - page 8 • Le Touquet - page 9 • Enghien-les-Bains - page 9 Activities at the Resorts - page 10 INVOLVEMENT IN LOCAL EQUESTRIAN EVENTS Deauville - page 12 • Deauville - La Touques Racecourse - page 12 • The Club des Gentlemen-Riders et des Cavalières de France - page 13 • The Deauville International Polo Club - page 14 • The Arqana horse sales - page 15 • The Emanuele Scorcelletti exhibition - page 15 • The Pôle International du Cheval - page 16 La Baule - page 17 Cannes - page 18 Dinard - page 19 Le Touquet - page 20 Enghien-les-Bains - page 20 CONTACTS & INFORMATION — PRESS KIT — Arqana BARRIERE & THE WORLD OF EQUESTRIANISM — — 4 — — PRESS KIT — HISTORIC SHARED LINKS VALUES — — Barrière has been the proud partner to riders, events and the Elegance, expertise, creativity, virtuosity, excellence, tradition... most prestigious players in the world of equestrian sports for These are the values that have made the reputation and the last fifty years. By partnering with high-profile events such signature of the Barrière group, values that are also found in all as the CSIO5* (Concours de Saut International Officiel) and equestrian sports. Through these original principles inherent each year perpetuating excellence with the emblematic Mee- to their activities, Barrière and equestrianism find common ting Lucien Barrière de Deauville (Races) and the Barrière Polo ground and a shared vision. Enhancing legendary expertise, Cup, Barrière has a privileged relationship with these thrilling putting on a magnificent show, taking part in French cultural sports. heritage... In the saddle or in the auction room, on the track or at the table, everything must be perfect, down to the smallest detail. Between glamour and excellence, Barrière and the equestrian world share not only values, but also a vision. — 5 — — PRESS KIT — Béatrice Augier Béatrice LEGENDARY DESTINATIONS — Cannes, Deauville, La Baule, Le Touquet, Enghien-les-Bains and ville symbolises the birth of the Group; La Baule, Le Touquet and Dinard. Show jumping, races, polo, auctions... and, always, an Dinard the first resorts; Cannes a celebration of film and Enghien- international reputation. Beyond the major events, these towns les-Bains, the first casino in Europe. The history of the Group is boast a strong equestrian culture that punctuates their yearly defined by these legendary destinations, including Paris, where calendar. They are equestrian destinations. They are also iconic it sponsored the largest global meeting of racehorses, the Prix de destinations. Places synonymous with the Barrière name. Deau- l’Arc de Triomphe, from 1999 to 2007. Deauville In the early 20th century Deauville was eclipsed by its The marshlands were drained and the La Touques race course neighbour, Trouville. Deauville owes its revival, grandeur and was built in 1864. The inauguration of the Clairefontaine race- allure to Eugène Cornuché, owner of the famous Parisian course in 1928 further reinforced Deauville's reputation in the brasserie "Chez Maxim's" and director of the casino in Trou- equestrian world. Today, the racecourses of La Touques and ville. He believed that the beach on the Côte Fleurie needed Clairefontaine attract the very best horses and jockeys in the all the amenities and grandeur to which the wealthy aspired. world who race there for over sixty days a year, making Deau- A casino was built first, then a luxury hotel, Le Normandy, and ville airport France's premier horse transportation airport. The another, the following year, Le Royal. His friend and associate, two race courses are joined by the Elie de Brignac auction François André, founder of the Barrière group, also contri- house that holds prestigious yearling sales. Not to mention buted to the development of the resort. In 1863, Deauville the grounds of the Deauville International Polo Club, which beach was converted into a race course between tides and since 1880 have been located at the heart of the La Touques the starting gun was fired for the town's very first horse race. racecourse, a truly unique location. In 2010, Deauville's eques- Since the creation of the resort under the Second Empire, the trian facilities were completed by the Pôle International du history of Deauville has been so closely tied to horses that Cheval. In 2014, the region of Normandy, including Deauville, the town is now naturally considered to be France's eques- hosted the World Equestrian Games.. trian capital. Thanks to the visionary Duc de Morny, horses had always been highly valued in the small town of "Dosville". — — 6 — — PRESS KIT — La Baule In the late 19th century, seaside holidays were increasingly in races on the Congor polo ground and, when the bathers have vogue. "La Bôle", renamed La Baule, rapidly gained a reputation left the beach in the bay, enjoy a walk on the sand, breathing as one of the most prestigious seaside resorts, alongside Di- in the goodness of the sea air and the ocean spray. In 2016, nard, Deauville and Biarritz. Thanks to its beautiful large bay and before the greatest riders in the world took part in the Na- warm climate, François André was also charmed by the area tions Cup, a rather unusual ceremony paid tribute to a historic and decided to make it "the place to go" for his clients, already partnership, one that has linked the Jumping de La Baule and devotees of Deauville and Biarritz. In 1923, he bought the Hotel the Barrière group for nearly 50 years. Royal and Casino and transformed them into a single desti- The Group signed this partnership with the Jumping de La nation comprising almost 3,000 m2 of rooms, lounges and Baule for the first time in 1966. But having also created what lobbies. The hotel was surrounded by prestigious boutiques. was to become the Barrière group in 1951 the founder of the The music hall, theatre, cinema and dance hall were constantly Jumping, François André, was organising races in front of the full. Mistinguett and Sacha Guitry presided over gala dinners, Hermitage in the bay of La Baule as early as the 1950s. The the party was in full swing... François André's gamble paid off: Group and the Jumping would continue to grow in parallel the Pavie district in La Baule became the centre of high so- until François André bequeathed lands to the town of La Baule ciety life. that are now home to the current stadium where a world-re- Horse lovers and fans of equestrianism know that La Baule is nowned show jumping event is held every year. a place that welcomes equestrianism in all of its forms. Visitors . can enjoy a gallop at one of the numerous riding centres of — the Presqu’île de Guérande, a grandstand seat at the Jumping international de la Baule where all the best riders from France and Europe show off their skills, discover polo and its frenzied PSV photos Jean Morel Jean photos PSV — 7 — — PRESS KIT — Cannes Originally a modest village of monks and fishermen, Cannes began to flourish in the 19th century. In 1834, while en route to Italy with his daughter, the Lord Chancellor of Great Britain, Lord Brougham, stopped in Cannes somewhat by chance. He was charmed by the hospitality, the gentle Provençal nature, the local dish of bouillabaisse, and the islands, and decided to set up home here. His prestigious name attracted Europe's aristocracy. In around 1849, the path that snaked along the coastline was enlarged. Many years later, it was to become the famous Croisette. This promenade allowed new buildings to be constructed including the legendary Majestic from 1923, which was taken over by François André and his nephew Lu- cien Barrière a few months after its inauguration. During the Roaring Twenties, the rich and famous rubbed shoulders with crowned heads in exile at magnificent soirées. Gradually Cannes, once a winter resort, grew into its vocation as a sum- mer resort thanks to the fashion for sea bathing and tanned Dinard skin.