a- tltt ll Y M.A. (MASS COMMUNICATION) Syllabus a CHOICE BASED CRtrDIT SYSTtrM , Duration: Two Years Eligibility : Graduation 2017 onwards DEPARTMENT OF .TOIIRNAI,ISM AND MASS COMMUNICATION { CIJ. DEVI LAL TINIVF]RSITY SIRSA Approved by PGBOS&R on dated 05.02.2018 Approved by Faculty on dared 0r.r2.20r8 Wl6 ar",o",e (/ ,4A* J' [h" F4 q g /lzr ['ll iirr:,i, ,1 t';t, ,l,"lti tl Itt Sertrester Cired I l'heory lts 4 C 0re Intloduction to C 0m Conrntunication eofe ..,-.""-,',-'rur(,i5,{;1.}!r''l!rr&/^Hr\6nrEiir;:::+jn-/ S tUdieS 30 Core introduction to Medra Cont 30 Core I'ri,,t MA*:Iteportr4 & Com Editin 30 CoLe Elective OR 70 Science & Environtnent .Jor.u'nalism Agriculture Communication OR Ilealth Contmunication [--- 1_=--_ __-@ Puncr' I Credits I I | __- ,__=- EditoLial & Ireatures 4 I Core Colnpulsorv J_-_____-I Print Journalism: I Radio &'1.V. .lottrnalisrn 1 1'.iq!-qluulryry !_-_----_-- - 4 lggg,ul.l:'y- I CvbeL Joulnalisnr Cole Corttpit[qy-_ I Coutnttter Applicatitrns in lvleditr .t,-' 4 Clort Elective a-j.-l NryfP-^^*"- I / l),,,,n/,o'' l'/ ' fi "L-W 3''u Settrester _t I 'I'heory InteLnal Assessrnent Public Relations Core Compulso Media & Gender Studies 10 Advertising & Marketin 1 0 1 Core Dlective Soorts .Tournalistn Corporate Cotnmunication OR Political Coumttuicatiou Filrn Str.rdies 70 frS"*"ti"t Media l{eseaLch M"dtl&Vgtry9lry$ Media Lnws & ELhics Conulunity Radio OR Social Media l ( ijiAr,.il*irJ'di;rr*Ifiiii*'trii'i#*r(i6 E:I{u*i+'**qr'rtrr,,z, rro . \\t/ @D_ [/ q)12-- r{r-, .;, L \-> M.A. Journalism & Mass Communication SEMESTER III -q - Core Compulsory-I .<\ q - PUBLIC RELA:TIONS \t Total Marks: 100 arrrl Time alloiyed: 3 l{ours Max. Ir4arks :70 ' Internal Assessment: 30 - L.- ObjectiJes: Imparting basic understanding of Public Relations ancl iclentify and analyze various ,D 'lechniques of Public Relations and i']ublicity. iI'o provide, the students in-depth knowledge about the functioning of Pr-rblic Relations in Gclvernment and Private Sector. d \ Scheme of Examination: The Paper will be divided into Five Units. FirstUnit/ 1 , Question Question will consist of fir,e compulsory questions based on all the four units. L 5 Questions of 2 Marks:10 Marks L-. t- Question no 2 to 9 will carry equal marks (15 Marks Each). There will be two questions Set L rvith internal choice on Each of tire Four lJnits of the Syllabus. L: 4 Questions of 15 Marks: 60 Marks L: Unit-1 t- Nature and Scope of Public Relations, Present status and future of PIt in India, Principles of I'R, L- Publicity, Propaganda, Lobbying & Public Opinion, Publics in PR, Image building in Public & l-L: PLivate Sector !'-, Unit-2 ]jt PR Campaign, PR in Crisis Management, Developing Corporate ldentity, Functions and ti Responsibilities of PR Practitioners, Media Relations l-- Unit-3 Tools and Techniques of PR, CoCe of Conduct in PR, Sensitivi[y to Cultural Issues, llole of t Pliotography in PR, Marketing Research fbr the PR Practitioner E Unit-4 ]j k Event Management, Concept of Neutral Territory, Writing for Public Relations, Publicity Inputs, Organizing Press Event, Preparation of'Press release. t q/*^*' $.4 tit: L: i h :! SEMBSTER III = Core ComPulsory-Il : MEDIA AND GENDIIR*STUDIES Total Marks: 100 : Max. Marks :70 TinTe allowed:3 Hout's Internal Assessment: 30 - : and to anaiyze basic Objectives: Imparting basic unclelstanding of Media ancl General Studies about the Role of Media - runderstanding of cen?er Studies. To provicle them in-depth knowledge b- a in tlie upliftnrent of the weaker sectiotls of Society' Unit/ Scheme of Examination: The euestion Paper will be divided into Five Units. First - based on all the four units. Question witl consist of five compulsory questions : 5 Questions of 2 Marks: 10 Nlarks There will be trvo questions Set H Question no 2 to 9 will carry equal marks (l? Y"tIt Each)' L! ,iith int.rnol ohoice on Each of the For.rr Units of the Syllabus. rl Questions of 15 Mafks: 60 lr4arks - Unit-l - lr-t Defi,ition of Gender, Difference between sex and gender, Relationship between lr4edja and L.- marginalization L: Gencler, Feminist terrninology, stereotyping, patriarchy, silencing, l- h IInit-2 of Wotneu ir-t I \,Iale Gaze, Feniinist film criticism, thematic and serniotic analysis, feministn, Image i.-L "{clvefiisements, Gender identity built through Media, Bodl' Image f LJnit-3 projection on Domestic Violence & \ \leciia & Gender consciousness, Gender Sensitization, Media portrayals of Women and Mgn in the Media, Media role irl prornotion of Se*ral .Flarassment, - t, Gender equality, Cender Coverage ancl Meciia. a, 5 Unit-4 b I,fluence of Meclia in society, patriarciry in operation, use of fe-rninist ntethocls ibr critiquing meclia b representation, Representation of Genclers in 21't Centllry ill Various N{edia. I, b OA"f ,n^"r^*-- vi 5 U rf :t t Mass Communication : M.A. Journalism & SEMESTER III F Core Compulsory-III ,q ADVERTISING & MARKETI]\G -a r- Total Marks: 100 t tme allowed : 3 Hours Max. Marks :70 Intetnal Assessmeut: 30 = r- :. Objectives: Impalting basic urrclerstancling of the'fieicl of Aclvertising & Marketing. To identify 7 and analyzc ba.sic types of aclvcrtiscurents and Media of Aclr'ertisetnent. To provide thent in- clepth knou,leclge about the structure ancl functions of Advertising Agencies. \= Scheme of Examination: The Question Paper will be divided into Five Units. FirstUnit/ - Question will consist of five compulsory questions based on all the four units. i{ 5 Questions of 2 Marks: 10 Marks F{ Question no 2 to 9 will carry equal marks (15 Marks Each). There will be two questions Set rvith internal choice on Each of the Four Units of the Syllabus. b r[ Questions of 15 Ma,ks: 60 Ma.ks E- ; unit-l advertising: Definition, Nature & Scope, Evolution and Growth of Advertising Classification of b; L,.- - Socio-economic effects of Advertising, New trends in Advertising. - !. , ' Unit-2 EI edvertising Budget-an overview, Advertising Appropriation, Political & Social Campaigns, E.I | - Crnipaign Planning, Advertisement and Consumerism, Parts of Adverlising L- t- L-I Unit_3 t-..? \ature and Scope of Marketing, Evoiution and Growth of Markr:iing , Approar:hes to lvirul;eting, -t iunctiorts & Principles of Marketing, E-Commerce and Internet Malkcling, International Mer-ketiug - : Customer Relationship Management, Marketing Communication, Entrepreneurship, Internet :\ Advertising, Marketing Mix, 5 P's of marketing, Marketing and New Media - I : N"1 ,fr^"r^*- \'l) U - - ts L - I : M.A. Journalism & Mass Communication air SEMtrSTER III q Core Compulsory-IV = ! FILM STUDIES q T'otal Marks: 100 Timeallowed:3Hours Ir4ax. Marks :70 : Internal Assessment: 30 :! \ D Objectives: lmparting basic understanding of the process of Film Making. 'fo irnpart knowledgc HlJ about the World of Cinema and provide them in-clepth knowleclge about the process of Fihn l...l- ivlaking and Fihn approciation. 1.. Scheme of Examination: The Question Paper will be divided into Five Units. FirstlJnit/ I Question will consist of five compulsory questions based on all the four units. f.r 5 Questions of 2 Marks: 10 Marks F, Question no 2 to 9 will carry equal marks (15 Marks Each). There rvill be trvo questions Set rvith internal cl-roice on Eaoh of the Four Units of lhe Syllahus. h 4 Questions of 15 \,Iarks: 60 Mar:ks L: pnit-i ,{ Brief Flistory of Inclian Cinema, The Pioneers, The Talkies & Slndio Cultule, C)ortring of the l'= Superstals, Rise of lvlultiplex, Gent'es in Indian Cindrna Unit-2 F I Film as a medium, Five C's of cinematograplty, Filn-rs vis-a-r,is society, Film as an art ibrm, Irilm L Gerues, Blief Histor), ,rf Worid Cinetra. E Unit-3 Par,allel Cineitra, New Wave Cinema, Regional Cinema of North L'rilio, Problems ancl lutuLe of L:ir Puniabi & Haryanvi Cine.ma, Prominent fllrl directors viz-a-viz, S:rti,aiit i{r.i,, Mlinal S)en, Shal,anr L, Benegal and Mani Ratnam -, IIhit-4 l\ Film Budgeting, Recent Technological Innovations in Cinema, DistLibution and Exhibition Films J of I :n India, Fihn Publicity Technicpres, Film Revierv aud Film appreciation, CBFC: Organization C< r:= Iunctrons. f"l OA,4 frara,*' ts U r.F) Ft - : t 5 M.A. Journalisrn Comrnunication T {LMass SEMESTER III ? Core Elective (I) L. BUSINESS JOURNALiSM - ra Totai Marks: 100 Timeallowed:3Hours Max. Marks:70 : Internal Assessment: 30 t L Objectives: hnparting basic unclerstanding of the Bnsiness World of ancl the features of Business , .loui:nalisrn. 'I'o provlde them in-depth knowledge about the Business Reporting, Bttsiness of Business Jortmalism. F:- Journalism and Mocles Scheme of Bxamination: f'he Question Paper will be Divided into Five LInits. Unit/ Question will Consist of Five Compulsory Questions Based on all the Four Units. 5 Questions of 2 Marks: 10 Marks Question no 2 to 9 will Carry Eqnal Marks i.e. 15 Marks Each. There will be Two Questions Set with lnternal Ciroice on each of the Four Units of the Syllabus. 4 Questions of 15 Marks: 60 lvlarks 'Unit-1 Introduction- Definition and Scope of business Journaliqm, Defirre the importance of business comrnunication and channels of communication, Brief history of business j ournalism in India Elements of Business News Stories, Sources of Business News trhir-2 Business correspondence - business letters /repofis (annual committee etc) prtl:cis /l;tutrtrtalizing etc, Sign langllage :perception /attitude /beliefs/values/norms, Interpersonal /iittrapersotta! [iitsitless communication, Major Business Journals and their Unique Feature Unit-3 Cranging Scenario of Business .Iournalism, Ethics and Social Responsibilities of Business .li,urnalism, Professional Requirements of Business Journalist, Tools riuci challenges of business ': :rnalist Business Feature Unit-4 l-:aracteristics of Business Journal, Qualities of Effective Business Alticles, Bnsiness Letters, l::'.il Discussion, Latest trends and issues of business jottrttalisttt in irtclitr, Protniuent : : - :u-rirtic/business j ournalist in India { I .)) bT 8*"F tl ! F ^l : a SBMESTER III i' -,..-.*,.-,r:*qlg+r Core Elegtlyg (ID * - -+r.r.