® 2017 Super SKUs 1 2 3 4 5 Rice Krispies Treats® Cheez-It® Baked Pop-Tarts® Pringles® Original Special K® Big Bar Original Snack Crackers Frosted Strawberry Large Grab & Go Protein Meal Bar 12 / 2.20 oz. Original 6 / 3.67 oz. 12 / 2.36 oz. Strawberry 6 / 3.00 oz. 8 / 1.59 oz. 6 7 8 9 10 Pringles® Pringles® Pringles® Special K® Nutri-Grain® Sour Cream & Onion Original Sour Cream & Onion Protein Meal Bar Cereal Bar Standard Can Standard Can Large Grab & Go Chocolate Peanut Butter Strawberry 14 / 5.57 oz. 14 / 5.26 oz. 12 / 2.50 oz. 8 / 1.59 oz. 16 / 1.30 oz. 11 12 13 14 15 Keebler® Keebler® Rice Krispies Treats® Pop-Tarts® Pringles® Cheddar Sandwich Crackers Sandwich Crackers Original Frosted Brown Large Grab & Go Toast & Peanut Butter Cheese & Peanut Butter 20 / 1.30 oz. Sugar Cinnamon 12 / 2.50 oz. 12 / 1.80 oz. 12 / 1.80 oz. 6 / 3.52 oz. 16 17 18 19 20 Cheez-It® Baked Famous Amos® Keebler® Keebler® Keebler® Soft Batch® Snack Crackers Chocolate Chip Club® & Cheddar Sugar Wafers Chocolate Chip Cookies White Cheddar 6 / 3.00 oz. Sandwich Crackers Vanilla 12 / 2.20 oz. 6 / 3.00 oz. 12 / 1.80 oz. 12 / 2.75 oz. 81425 ® 2017 Super SKUs 21 22 23 24 25 Cheez-It Duoz® Pringles® BBQ Pringles® Cheddar Pringles® BBQ Pop-Tarts® Sharp Cheddar / Parmesan Large Grab & Go® Standard Can Standard Can Frosted S’mores 6 / 4.30 oz. 12 / 2.50 oz. 14 / 5.57 oz. 14 / 5.57 oz. 6 / 3.67 oz. 26 27 28 29 30 Special K® Rice Krispies Treats® Cheez-It® Baked Nutri-Grain® Kellogg’s Protein Meal Bar Big Bar Snack Crackers Cereal Bar Frosted Flakes® Cup Double Chocolate Double Chocolatey Chunk Original Apple Cinnamon 6 / 2.10 oz. 8 / 1.59 oz. 12 / 3.00 oz. 6 / 7.00 oz. 16 / 1.30 oz. 31 32 33 34 35 Cheez-It Grooves® Kellogg’s® Cheez-It Grooves® Kellogg’s® Rice Krispies Treats Sharp White Cheddar Froot Loops® Cup Zesty Cheddar Ranch Raisin Bran Crunch® Cup Blasted® Big Bar 6 / 3.25 oz. 6 / 1.50 oz. 6 / 3.25 oz. 6 / 2.80 oz. with M&M’S® 12 / 2.10 oz. Selling Points ® 2 ® 5 11 ® 4 16 9 12 6 ® 26 18 21 Special K 7 37 Cheez-It® is the #1 ® is a $1B+ Keebler® Sandwich 36 28 cracker brand in brand and can be Crackers are the #1 8 Cheez-It® Baked Cheez-It Duoz® 31 Convenience and it found in 1 out of Sandwich Cracker in 15 Pringles® is the #1 every 3 HHs.3 Snack Crackers Cheddar Jack / continues to grow in Convenience.1 Warehouse brand and 33 22 1 Cheddar Jack Baby Swiss Crackers with a gain is a $161.5MM business. 36 of 11.4% in 2016.1 23 6 / 3.00 oz. 6 / 4.30 oz. 37 3 19 24 14 ® 20 30 ® 25 ™ Pop-Tarts® are the 32 17 Kellogg’s® CIAC makes up #1 toaster pastry.2 Keebler® Cookies are ® 34 26.9% of total RTEC sales Bundle with coffee for the timeless cookie in Convenience and increased basket ring. category leader 38 Kellogg’s Frosted Flakes® with 93% awareness Famous Amos® is CIAC is #1 Cereal SKU.1 among top brands.2 growing faster than Nutri-Grain® ® the Cookie category Cereal Bar ® 1 with dollar sales up 10 1 Blueberry 13 20.8% in 2016. ® 16 / 1.30 oz. 29 27 Rice Krispies Treats® are 1 Nielsen Scan Total US Convenience; 38 35 the #1 brand in the Treat Latest 52 Wks - W/E 12/31/16 Nutri-Grain® makes up segment in Convenience 2 Kellogg’s Proprietary Cookie Conjoint 32.4% of total Cereal with sales more than twice Study, December 2015 Bars in Convenience.1 that of the next highest.1 3 Kellogg’s Demand Chain Study, 2016 ®, TM, © 2017 Kellogg NA Co. ®, TM, © 2017 Pringles, LLC ®, TM, © 2017 Famous Amos Chocolate Chip Cookie Co., L.L.C. ®/TM M&M’S, the letter M, M&M’S Characters and trade dress are trademarks of Mars, Inc. and its affiliates © Mars, Incorporated. Used under license. FILE 194701T03_JH1b_SuperSKUs_List.indd DATE 02.15.17 NOTES - - PROJECT - - DESIGN LEAD jh PREP ARTIST SL SPOT PROCESS DIE 8.50”W x 11.00”H PROOF READING COLORS COLORS DESIGN LEAD (COLOR) (COLOR) (COLOR) (COLOR) CYAN MAGENTA YELLOW BLACK ACCOUNT.