Oct 26, 2012 10:31 BST Mobile Yellow Pages market driven by the increase in smartphone usage The mobile Yellow Pages market has been forecast to hit a valuation of US$28.8 billion by the year 2018, with the industry being predominantly driven by the ever growing usage of mobile phones, in particular the use of smartphones for local business searches. This growing trend is becoming ever more popular that local searches through mobile devices are set to surpass desktop PCs in the near future. Mobile communication devices particularly mobile phones have become ever-present, with their usage growing constantly year by year, they are rapidly becoming the preferred platform for searching local content among a large number of consumers. Due to its relatively recent origin in the market, the mobile yellow pages segment is currently in the early stages of development, with the potential to emerge as a vibrant market in the foreseeable future. Key factors expected to contribute to growth within the mobile Yellow Pages market include faster mobile Internet, the growing penetration rates of smart phones, the increased adoption of location based searches and the rising awareness of the advantages of location based advertising. The United States dominates as the largest region within the mobile Yellow Pages market. Large scale market penetration in the country is driven primarily by the growing adoption of the mobile yellow pages platform by businesses for enhancing their reach in the market. Key players currently dominating the mobile Yellow Pages market include, AT&T, YP Holdings LLC, Dex One Corporation, Pages Jaunes Groupe, Seat Paigne Gialle, SuperMedia Inc., hibu Plc, Yellowbook, and Yellow Pages Group. For more information on the mobile Yellow Pages market, see the latest research: Mobile Yellow Pages Market Follow us on Twitter @CandMResearch Companiesandmarkets.com issues news updates and report summaries covering all major industries and sectors. The service provides additional client monitoring and timely alerts to breaking industry and sector news leading the day's business headlines. News articles, written by our staff, contain additional analyst insight, providing value added insight for our readers. News updates and real-time alerts on newly-released market reports are also available from our Facebook page, Twitter feed @CandMResearch and RSS links. We also welcome inquiries from business journalists and the news media. Contacts CompaniesandMarkets Press Contact [email protected].