tychesoftwares.com The terms list: 1. 301 Redirect 17. Buy-to-Detail Rate 34. Customer Relationship 2. Abandonment 18. Buyers Persona Management (CRM) 3. A/B Testing 19. Call-To-Action 35. CSS 4. Address Verification 20. Cart Abandonment 36. Customer Lifetime Service (AVS) Rate Value (CLV) 5. Affiliate 21. Churn Rate 37. Customer 6. Affiliate Marketing 22. Closed-Loop Acquisition Cost (CAC) Marketing 7. Application 38. Click Through Rate Programming Interface 23. Cohort Analysis 39. Discount Code (API) 24. Conversion 40. Discount Rate 8. Authorization 25. Conversion Funnel 41. Drop-Shipping 9. Average Time on Site 26. Conversion Path 42. Domain Name 10. B2B (Business to 27. Conversion Rate Business) 43. Ebay 28. Conversion Rate 11. B2C (Business to 44. Ebook Optimization (CRO)29. Consumer) CMS – Content 45. Editorial Calendar 12. Blog Management System 46. Email 13. Bounce Rate 30. Content Optimization 47. Engagement Rate System (COS) 14. Bottom of the Funnel 48. Evergreen Content 31. Cookies 15. Bundling 49. Event-Triggered 32. Cross-Selling 16. Business Blogging Email 33. Crowdsourcing tychesoftwares.com 50. Fulfillment 78. Middle of the Funnel 100. Responsive Design 51. Google Analytics 101. Return on 79. Mobile Marketing Investment (ROI) 52. Growth Hacking 80. Mobile Optimization 102. Search Engine 53. Hashtag 81. Monthly Recurring Optimization (SEO) 54. HTML Revenue (MRR) 103. SERP – Search 55. Inbound Link 82. Native Advertising engine results page 56. Inbound Marketing 83. Net Promoter Score 104. Service Level (NPS) Agreement (SLA) 57. Infographics 84. News Feed 105. Smarketing 59. Inventory 85. No-Follow Link 106. Social Media 62. Keyword 86. On-Page 107. Social Proof 63. Keyword Stuffing Optimization 108. Social Signals 64. Landing page 87. Off-Page Optimization 88. Open Rate 109. Software as a 65. Listing fee Service (SaaS) 89. Order Fulfillment 66. Lead 110. Time Lag 90. Pageviews 67. Lead Nurturing 111. Turnkey 91. Payment Gateway 68. LinkedIn 112. Third Party 92. Profit margins Payment Processor 69. Lifecycle Stages 93. Partial Shipment 113. Top of the Funnel 70. Logistics 94. Pay-Per-Click (PPC) 114. Unique Users 71. Long Tail marketing 115. Upselling 72. Long-Tail Keyword 95. Payment Service 116. User Experience 73. Marketing Provider (UX) 74. Marketing 96. Point-of-Sale (POS) 117. User Interface (UI) Automation 97. Qualified Lead 118. Viral Content 75. mCommerce 98. QR Code 119. Web Analytics 76. Merchant Account 99. Recurring 120. XML Sitemap 77. Microsite Transaction tychesoftwares.com The above image shows two banners displayed on 1. 301 Redirect Humana’s homepage which underwent A/B testing. The 1st banner looked cluttered with ample of copy & This refers to as permanent redirection from one URL paragraphs and less noticeable CTA button. Whereas to another so as to send site visitors and search the 2nd banner had a clear indication of the purpose engines to the new URL than the one they originally with a strong CTA to support it. typed automatically. The result of the testing showed 433% increase in 301 Redirect is a key practice in order to maintain the clickthroughs for 2nd banner variation that had clean website’s domain authority and search rankings design and up to the point copy. After making a little when URL of the site is changed for any reason. The more variations in the microcopy on the CTA button, it Status code of 301 in turn means that the page has helped them achieve an increase in the clicks by been permanently moved to a new location. further 192%. 2. Abandonment 4. Address Verification In eCommerce, this term means a visitor has visited Service (AVS) the website and have left the webpage without making a desired action. It is a situation wherein a buyer has A process that every credit card company implements placed items in his shopping cart but leaves without in their system which allows them to verify whether the purchasing them due to any reason. billing address of the credit card provided by the user the address provided on the credit card It is also called as cart abandonment. There are many matches other types of abandonment like booking statement. abandonment, shipping abandonment etc. but in tech It can be matched to the address which the credit card world, shopping cart abandonment is widely used. company has in their record or on the credit card statement. 3. A/B Testing 5. Affiliate A/B Testing is a method used by website development companies to compare two web pages to determine An affiliate is a type of inter-company relationship which one performs better. There are two variants of where one firm sells other merchants’ products on his the web page which are shown randomly to the own website. An affiliate can be termed as a prospect and the page which provides a good commercial partner of the merchant who promotes conversion rate is opted. Thus this mechanism helps the merchant’s products and services on his website to figure out the best online promotional and marketing by means of different visual tools. strategies for online business. In return an affiliate is paid commission by the A/B Testing is also called as Split Testing and can be merchant if the customer comes to his website and used on popups and emails too. makes a purchase of the merchant’s goods. An affiliate is determined by the degree of ownership a parent Example – Humana’s banner testing example clearly reveals the effectiveness of A/B testing in increasing company holds in another company. the clickthroughs. 6. Affiliate Marketing This is a marketing arrangement in which a business pays commission to one or more affiliates for each conversion achieved due to affiliate’s marketing efforts. In simple words, when an external website refers a customer to your online site and makes a purchase, the external website receives a commission for directing traffic to your site for sales. Affiliate marketing is a type of performance-based marketing. Source tychesoftwares.com Example – The Affiliate program of Tyche Softwares they could have left the browser window open and provides details on the commission associated in were not actually viewing the webpage. becoming an affiliate for them along with other terms and conditions. To know more Click Here. Example – If Average Time on Site is calculated as 10 seconds for a long blog post, then it is assumed, that visitors are not reading the post unless in a rare case 7. Application Programming you have an extremely fast reader reading it. Interface (API) 10. B2B (Business to An API is a set of protocols, specifications or instructions allowing two software applications to Business) interact and exchange data. It is used for developing In eCommerce, B2B is referred to as exchange of software applications where it acts as an interface between different software programs and allows products and services between two businesses. It is a situation where one business commercially transacts interaction. with the other business. It could be a manufacturer It helps developers to use these standard commands with wholesaler, or a wholesaler with a retailer. to perform operations so that they do not have to write B2B decision making may take place at more than one the code from scratch. Additionally, APIs are used level. For instance, when a salesperson meets with the when programming graphical user interface (GUI) components. departmental manager to bring about sale, the departmental manager has to get approval from the business owner before the proposed sale is closed. 8. Authorization This is a process of granting permission to someone 11. B2C (Business to to allow them to give orders or make decisions or take an action. Consumer) Example – In multi-user systems, there is a right given In contrast to B2B, Business to Consumer (B2C) refers to system administrator to define roles for different to a business or transaction that is conducted directly users which gives them access to the system and between a company and consumers who are the privileges for the use of certain file directories or end-users of its products or services. system data. This is called as giving authority to the Websites that offer consumer products are B2C. users to perform an action. Example – A mother is looking for educational toys. Thus, authorization is seen as both; the setting up of She finds the website, reviews the product and buys permissions by a system administrator and the actual the toy. Thus this business model refers business as a checking of the permission values that have been website, consumer as the mother and product as a toy. set up when a user is getting access. Amazon, Flipkart, eBay etc are some of the best suited B2C examples. 9. Average Time on Site The term B2C became immensely popular during the dotcom boom in the late 1990s. During that time, Average Time on Site is mostly seen in web analytics businesses were referred as online retailers, or report which refers to the amount of time the visitor companies that sold products and services to has spent on the webpage they visited while browsing. consumers through the internet. This is the time measured in minutes or seconds and can be misleading in the analytics report sometimes, because it does not calculate the actual reading time 12. Blog of the visitor on the webpage. A blog is nothing but an informal conversational style The accurate time on the webpage cannot be of information or a discussion which is updated estimated as there could be instances when the visitor regularly on a website or a webpage and is run by an may be interacting with the pages and site content or individual or a small group.