WHY DOES THE WORLD NEED NEW FONTS? That’s a really stupid question. SERIOUSLY, WHY MAKE NEW FONTS? Hang on! Since you are here, let’s really get into this whole thing. BTW, I’m Tal and, yes, I make fonts. Well, the answer is pretty There are a lot of typefaces out there and more To develop these voices, I ask myself one arrive every day. A lot of these are good and simple question at every stage of every project: simple: the world changes. some of them are truly great. Sooo... Why do Why does this need to exist? If I can’t answer that, I feel the need to add my own to the mix and, the typeface is put on hold. This leads to a lot more bluntly, why should you buy the ones that I of thinking, a lot of tinkering and, sometimes, make? Uhhh... I’m not a very good salesman. I’m extended delays. Some of my typefaces have not going to feed you a bunch of hyperbole and taken over a decade to reach their final form. say that my stuff is the best. If you are reading (This one that you are reading was started in WHOA. UM, THAT’S...DEEP? this, you are probably interested in typography. 2006. I haven’t finished it yet because the bold If you are interested in typography, you probably weights don’t have the right feel yet. It’s called already have your own ideas about what makes Dossier and it is going to be finished in... uh, a typeface good and best. Besides, I don’t really soon.) I won’t sell anything that I don’t think has think there is such a thing as best. Typefaces are a clear voice. I want my tools to be really good at tools and any good craftsperson will tell you that helping designers enhance their messages. the best tool is the one that does the job at hand. My favorite part of graphic design is the way So, these are my typefaces. I make them because that a wonderful composition is greater than Think about it. The world I love graphic design and I love making tools. If the sum of its parts. It’s magical when message, one of my tools does the job at hand, that’s cool. color, texture, image, shape and typography keeps adding new people I think about typography from the perspective come together to say something. We live in of a graphic designer. (That’s how I got started interesting times (for better or worse) and and new people have new making typefaces in the first place.) The way there are so many new things that need to be ideas and new ideas need I see it, a typeface’s most important job is to said. I believe strongly in the power of design to imbue a message with an additional voice. (Okay, communicate. That’s why I make new typefaces to be communicated in new obviously a typeface’s main job is to be read, but and that’s why I’m excited to show you the ones I try not to think too much about the bottomless that I’ve made for you. You can see these on ways and fonts are just “legibility” rabbit hole.) Why does a designer the following pages and in even more depth at pick Font A instead of Font B to communicate typesupply.com. If you don’t see anything that communication tools. So, “this message?” Lots of reasons, but the most works for you, I highly recommend the work of likely is that Font A has the right voice for my many colleagues. Please give their typefaces as soon as we run out of communicating “this message.” I think about some consideration before you fall back to this a lot while I am working on ideas for new that same old standby. New ideas need to be new things to communicate, typefaces. I like to imagine them as actors. Some communicated in new ways. actors are versatile enough to work in comedy, Oh, one more thing. If you ever can’t find just we won’t need new fonts. drama and action equally well while others the right voice for your message, you might want excel at playing the wacky neighbor. When I’m to consider commissioning a custom typeface. drawing a typeface, I wonder how it could be I’ve done a lot of this kind of work and I’d love cast. If it could be a lead, it needs to have a calm to talk to you about your project. Solving these and confident voice. If it is more of a wacky kinds of problems is a lot of fun and it usually neighbor, it needs to have a loud, goofy voice. takes less time than a decade. OKAY. OKAY! ; - ) ... DUDE, YOU NEED TO CHILL OUT. TYPE SUPPLY UNIVERSITY PRESENTS BALTO Condensed 1 Ultra, 210 pT ADVANCED LETTER SHAPE TERMINOLOGY, LESSON 1 DESIGNBALTO Condensed 4 BLACk, 314 pT BALTO Condensed 2 SUper, 314 pT WILLBALTO Condensed 2 SUper, 288 pT NOTBALTO Condensed 4 BlaCk, 288 pT SAVEBALTO Condensed 1 Ultra, 210 pT THE a-hole “Wow! Take a look at that WORLD humongous a-hole.” TYPE SUPPLY UNIVERSITY PRESENTS ADVANCED LETTER SHAPE TERMINOLOGY, LESSON 2 thingy “That thingy is too fancy for this hot dog stand sign.” upper decker “I think we should present a huge upper decker to the client.” mezzanine “The broad mezzanine gives it a Renaissance feel.” atoi is an experiment in indecision and testing the limits of readability. what if i, the type designer, didn’t do the job of deciding what the typeface should look like? what if readers were challenged with typography that required subconscious deciphering? what if this happened in all point sizes, not just giant headlines? available soon-ish. money maker “That type designer is way too proud of that money maker.” ↓ YOU ARE INVITED TO A ↓ TM Please support our sponsors!!! NEON FONT SPACESAVERS TONIGHT PARTY WITH OHM #1 LIL BIT #2 TITE FITS Balto Condensed 1 is just a wee more narrow Balto Condensed 2 has got all the flavor of SPARK PLUGS than regular Balto. Want to use Balto but don’t the original Balto but with reduced horizontal are often used as a visual metaphor by designers to indicate creativity, power and a hard work- ↑ ↑ ↑ ↑ ↑ ↑ ↑ ↑ ↑ ↑ ↑ ↑ #TS-011 have enough space? Give Balto Condensed 1 a (x-dimension) space requirements. Perfect ing attitude. That’s why I have illustrations of spark plugs over there as a visual metaphor for my try. Perfect for needlessly wordy captions! for things made of letters and numbers! typeface Balto. This typeface is a hard working, one-size-fits-most tool that is sure to spark your creativity. It’s no-nonsense style will plug in to almost any layout. So, as you can see, spark plugs are a perfect fit for this advertisement. In conclusion, spark plugs look really cool. Buy Balto now. #3 BIG SQUEEZE #4 OMG! WTF!! OMG! #TS-012 CURRENTLY AVAILABLE IN THE FOLLOWING caPacITIES: Balto Condensed 3 fits tight spaces without Oh yeah! Balto Condensed 4 is pretty darned sacrificing legibility. Perfect for those times condensed. It’s got steep sides so it can Nothing says when the copywriter gets out the thesaurus really squeeze the words in there. Perfect for Thin + Italic Bold + Italic CLASSIC and writes some multisyllabic headlines! posters and anything that needs huge words! DESIGN Light + Italic Black + Italic like a circle. #TS-013 Book + Italic Super + Italic Medium + Italic Ultra + Italic typesupply.com NEW!IT’S LIKE BALTO, BUT BALTO CONDENSED. AVAILABLE CONDENSED AT YOUR CORNER TYPESUPPLY.COM #TS-014 Proudly stocked and endorsed by typesupply.com ARE YOU EXPERIENCing… The #1 leader in trusted reliability. since circa 2013. #TS-015 Contemporary Quandaries? We live in very complex times. Technology and humanity are becoming more and more intertwined everyday. Our devices are increasingly capable of emulating the human decision TORQUE TIMONIUM making process. What is the meaning of anything anymore? streaming 24/7 at typesupply.com INCLUSIVELY EXCLUSIVE QUEUE HAS THE ANSWERS. TOUCHDOWN! GOAL! JOCK This font will be your Available in Mall Kiosk #4 (outside Merry Go Round) at typesupply.com SEARCH ENGINE FOR PURPOSE MVP anytime you need TALK to say YES! SPORTS! mindfulness app Lookin’ for a fun time? TEXTING LEADERSHIP RETREAT Needin’ to get that drop by typesupply.com trust fall robots seminar conversational feeling and ask for WHUMP! WHUMP! but don’t want to look INCREASE YOUR EMOTIONAL iQUEUE This font has all the GRÜVE CHEESY or use that Marigny right moves to make font that your friends your design DOPE! Begin your journey with Queue at typesupply.com BEATS love to hate? Yep? TYPE SUPPLY UNIVERSITY PRESENTS ADVANCED LETTER SHAPE TERMINOLOGY, LESSON 3 PLEASE I know! They look so designer-y, they have that circle for the O and they are pretty downright lovable. But, enough already. STOP USING Seriously, why are they used so much? Are they really perfect for everything? Are they just a default choice? Who knows! GEOMETRIC Despite their popularity, I’ve resisted making one. I just couldn’t come up with a good reason for another one to exist. SANS SERIFS But, these are the top sellers for big type companies. From a business standpoint I’m being stupid. So, I’m selling out. FOR FUCKING This is Iota. It’s a collection of the best ideas from the best geometric sans serifs.