ISSUE 1 2014 Carl Bass, President and Chief Executive Officer of Autodesk (centre) with (left to right) Glenn McMinn, President, Delcam North America; Clive Martell, Chief Executive, Delcam; Steve Hobbs, Development Director, Delcam; and Bart Simpson, Commercial Director, Delcam On February 7th, Delcam was acquired by Autodesk, Inc, a world leader in 3D design software for entertainment, natural resources, manufacturing, engineering, construction, and civil infrastructure with annual revenues of more than US$ 2 billion. This transaction will create new opportunities for sharing and transfer of technology and expertise between the companies, which will provide future benefits to Autodesk and Delcam customers. Delcam joins Autodesk In recognition of the company’s deep infrastructure, manufacturing, automotive, media long history of making technology accessible CAM knowledge and expertise, Autodesk and entertainment industries. The acquisition to broad audiences. By sharing our technology has established Delcam as a wholly-owned, of Delcam is an important strategic step in and expertise, this transaction will transform independently-operated subsidiary, so the Autodesk’s expansion into manufacturing and industries and improve how the world is company can continue to deliver its industry- fabrication beyond its roots in design. designed and made,” said Clive Martell, leading software to its global customer base. Delcam’s Chief Executive. “Delcam will continue Delcam has more than forty years’ experience to operate as it did prior to the acquisition by Delcam will maintain its focus on accelerating in CAM, having arranged the world’s first public Autodesk, without any significant changes. the growth of its market share in the display of CAM technology at the Machine Tool This structure reflects Autodesk’s trust in and manufacturing sector, with the added strength Exhibition held in Olympia, London, during June respect for Delcam’s solutions, leadership and that will come from being part of a larger 1972. The company’s current status in the organisation. We are excited to come together organisation. Customers will continue to be industry was confirmed in the latest NC Software to progress the vision, development and supported by the skilled and experienced Market Analysis Report from leading US analysts implementation of technology for digital engineers for which the company is renowned CIMdata. The Report showed that, in 2012, manufacturing.” through its global network of Subsidiaries, Delcam again had the highest vendor revenues Joint Ventures and Sales Partners. and received the highest end-user payments of “The acquisition of Delcam is an important all the CAM-centric companies. This meant that step in Autodesk’s continued expansion into The combination of Autodesk and Delcam brings the company had completed thirteen years as manufacturing and fabrication and beyond together a global leader in design software and the world’s leading specialist supplier of CAM our roots in design. Together with Delcam, we the world’s leading specialist supplier of CAM software and services. look forward to accelerating the development software and services. Over the past 30 years, of a more comprehensive Digital Prototyping Autodesk has grown far beyond its roots in The CIMdata report also confirmed that Delcam solution and delivering a better manufacturing generic 2D design to become a global leader continues to employ the largest development experience,” said Buzz Kross, Senior Vice in design software and cloud services. Through team in the CAM industry, with over 200 people President for Design, Lifecycle and Simulation internal development and investments, Autodesk working on the company’s manufacturing Products at Autodesk. “We welcome the Delcam has built and acquired a broad range of software. employees, customers, partners and community technology that has enabled it to develop “Autodesk brings to Delcam increased financial to Autodesk.” specialised software for its customers across strength, unparalleled expertise in design, and a the architecture, engineering, construction, P3 P5 P10 SAIC chooses 45,000th customer Footwear design PowerMILL PT Astra Honda and costing European Design Motor adds New releases of Centre uses software PowerMILL and ShoeMaker and to drive Koln machine PowerSHAPE ShoeCost launched For more news, go to www.delcam.com and www.delcam.tv 2 | ISSUE 1 2014 Bloodhound SSC sponsorship Delcam has become an SME Sponsor for the Bloodhound SSC (SuperSonic Car) adventure. Bloodhound SSC aims to set a new world land speed record Delcam has become an SME Sponsor for Bloodhound SSC of 1,000mph in South Africa in 2016. Delcam will support the project with its boundaries of known technology and so will colleges now using Bloodhound materials in manufacturing software and expertise, and will have technical innovation at its heart. class to excite and inspire the next generation also produce some components for the record- of engineers. Innovation is a key component of Delcam’s breaking vehicle in its Advanced Manufacturing business philosophy. The company invests “Delcam is pleased to be joining the Bloodhound Facility. Several Delcam customers and technical around one quarter of its turnover in research SSC team,” commented Commercial Director, partners are already involved in using the and development. As well as contributing to Bart Simpson. “Our software is used already company’s CADCAM software to manufacture Delcam’s rapidly growing sales, the results of at all levels of the automotive and autosport parts for the ultimate jet- and rocket-powered these developments have been recognised industries, from the leading teams to specialist racing car. with three Queen’s Awards for Innovation. subcontractors, where it helps manufacturers Bloodhound SSC represents an extreme of metal and composite parts to maximise Education is another objective of Bloodhound sporting challenge that is already creating a productivity, improve quality and reduce lead SSC with which Delcam can relate. The huge stir in the world’s media. The project will times. We believe that our association with project is a major showcase for engineering push engineering and science beyond the Bloodhound SSC will support further growth and science, with over 5,500 schools and in the sector.” Sedbergh School wins BJA Award Sedbergh School was the winner of the Newcomer of the Year Award at the British Jewellers’ Association Awards held in Birmingham in December. Delcam has recently developed a close partnership with the School and the School of Jewellery in Birmingham to encourage more young people into jewellery as a career. David Stokes from Delcam (second left) Sedbergh, an independent co-educational with staff from Sedbergh School at the school based in Cumbria, took the decision to BJA Awards ceremony invest in teachers and high-quality facilities to enable its students to study jewellery production became the first school in the country three years ago. Since then, a total of over 250 to be granted membership of the BJA. students have had the chance to try their hand The recent arrival of Jeweller in Residence, at jewellery and silver-smithing, including the Christine Davies, a BJA Baxendale Award opportunity to design their own pieces with Winner in 2009, and the installation of a state-of- ArtCAM JewelSmith software. the-art Roland MDX540 sponsored by Delcam The school now has both GCSE and A-level has reinforced the strength of both the teaching options that allow students to specialise in and equipment at the school. Pupils, aged 13 jewellery design and manufacture. Last summer, to 18, are now equipped to produce industry- One of the designs its first GCSE candidates passed their quality designs, from simple gemstone rings produced by Sedbergh examinations with flying colours. Sedbergh also and pendants to complex investment castings. students with Delcam’s software ISSUE 1 2014 | 3 PowerMILL at SAIC European Design Centre SAIC Motor UK has chosen PowerMILL to program a Kolb StudioLine M five-axis milling machine that was installed during 2013 as part of a major expansion of the company’s European Design Centre in Longbridge, Birmingham. SAIC is one of China’s largest automotive As well as ensuring that the exterior appearance companies, producing around 4.5 million would reinforce the fun and sportiness that lies vehicles in 2012. The company operates joint at the heart of the MG brand, the designers ventures in China with General Motors and and engineers were tasked with producing an Volkswagen, and also produces the Roewe exceptional amount of space and versatility in range, one of the few domestic Chinese luxury a very compact five-door package. Extensive car brands. SAIC acquired the MG brand in work from the team resulted in an interior design 2007, with both styling and engineering that will easily accommodate four 6ft individuals, continuing to be developed on the company’s a level of accommodation typically associated historic Longbridge site. with larger cars. “The main reason for bringing the work in-house The PowerMILL interface was more intuitive, making it easier was to give us a faster turn-around of new for part-time users designs,” explained SAIC Design Operations Programme Manager, Darren Redhead. “While train two of our modellers to be able to use computer visualisations have become more the software if he was busy. Ease of use was realistic, we still need to physically make styling essential for these part-time users.” models in clay as part of our design process. “Strong support was another important factor,” We can now produce models in days instead he added. “The Delcam support desk has of the weeks that it was taking when we were provided excellent service, especially when outsourcing our designs.” With a typical design the machine was first installed and we needed project requiring four scale models and two some modifications to the post-processor for SAIC chose PowerMILL to program its Kolb full-size models for both the exterior and interior, the Fidia control.” StudioLine M five-axis milling machine these savings make a significant contribution to cutting the overall development times.