SLEEP RETailers’ magazine www.bedroom-mag.com Winter 2011 New Offerings Using Gel Technology Spring Air Continues to Succeed Cargill Explains Green Foam FABRICTECH INTERNATIONAL CHANGES THE CONVERSATION 21663_Aireloom_Layout 1 1/7/11 10:35 AM Page 1 Before the Wizard there were no Ahhhhs. Earl Kluft, the Wizard of Ahhhs. E. S. KLUFT & COMPANY Bloomingdale’s • Macy’s • Robb & Stucky • Sit ‘n Sleep • C. S. Wo • Haynes Mancini’s • RC Willey • Sleep Experts • Weir’s • • Gallery Furniture The list of leading retailers continues to grow. Contact Howard Galant at 949-294-3595 or [email protected]. aireloom.com Building C, space 1524. Come see us. ® ® ireloom ATHE HAND MADE MATTRESS THE ROYAL STANDARD Hand made luxury from under $1000 to over $44,000. IN THIS ISSUE COVER STORY 8 Fabrictech International Changes the Conversation DEPARTMENTS 6 Editors’ Picks 12 Mattress Update 12 South Bay International: Customer Service Oriented; Product Focused 13 Pure LatexBLISS Teaches “Pressure Relief Technologies Selling” 14 Success continues at Spring Air 16 E.S. Kluft Introduces the Madeleine Bed by Aireloom 18 Gold Bond Expands Nationwide Dealer Network 20 OMI Unveils Greenguard-Certified Youth Mattress 21 International Bedding’s New Airsprung® collection 22 Features 22 Up Close with LMG 24 24 New Offerings Using Gel Technology 26 Textiles Update 26 Life Style Covers by Royal Heritage Home Grows Stronger 28 Materials Update 28 Cargill provides Insights on Marketing “Green” 29 Celliant® Performance from Fabrictech 30 Accessories Update GUIDE.sPoNsoRED.By 30 “ Perfect Memory Foam Pillow” from Classic Brands LAS VEGAS LAS VEGAS A GUIDE TO MATTRESS,TOP OF BEDBEDDING, MANUFACTURERS FUTON AND WoRLD.mARKET.CENTER.January.24–28 MARKET GUIDE B-1326 C-1350 ................................................... C-1350 BooTH.NUmBER Leggett & Platt CPG .............. ...................................................... A-946 ..C-1524 LMP Worldwide ................ ........................ .................................................... C-1515 EXHIBIToR C-1584 Magniflex C-1350 World............................................. A-716 Aireloom/Kluft...................................................................... Natura. ......................................... C-1566 C-1350 Anatomic Global/EComfort.................................................... Organic Mattresses (OMI).............................................. ................................. B-1105 .B-0930 Arason Enterprises s Otis Bed Manufacturing................................................ SEE PAGE 15 B-0826 C-1350 . Ashley Roberts Sleep.................................................... System Pacific Coast Feather C-1350 LIss.................................................... B-0926 Big Tree/Big Sleep ................................................. Pure.LatexB ...................................... B-0970 B-0925 Boyd Specialty Sleep ......... Rest-Medic Sleep Products..................................................... ...................................................... B-0901 C-1350 Chili Technology Restonic Mattress ............................................. Brands............................................... C-1324 Covers..............C-0684 Classic. ....................................................... Reverie/Protect-A-BedHome/Life .style. C-1540 Heritage. B-0800 Comfortaire Mattress .............. Royal. ............................................................... .......................................................... C-1536 A-709 Corsicana ....................... SDH Enterprises ...................................................... C-1350 ................................................................. A-525 Dreamfit Sealy ....................................................... C-1415 B-0950 Eastman House/Eclipse International................................... ....... Serta International ........................................................ C-1360 C-1350 Electropedic Adjustable Beds Simmons Company Spring Air 2010 Ad Final.qxd:Layout 1 12/19/10 1:28 AM Page 1 ........................................................ C-1532 Bay.International...............................................................................B-1125 Ergomotion ....................................................... south. B-1326 C-1529 Englander Mattress Specialty Sleep Association ...... International.................................... C-1350 Air.International...................................... C-1512 Fabrictech. ................................................... spring. ................................................. B-0908 B-0822 Fashion Bed Group ........................................ Symbol Mattress America............................... C-1278 North. C-1350 Glideaway Sleep Products................................................. Tempur-Pedic. ........................................... A-920 A-836 Gold Bond Mattress ........... Therapedic International.................................................. 12 13 ....................................................... A-540 Gotcha Covered Tyler Retail Systems....................................................... ..................................................... C-1278 C-1350 Green Sleep Universal Bedlegs B-0946 ................................................................................................ Hollywood Bed & Spring Manufacturing Wallbeds ...................................................... A-546 ADVERTISERS Company, Inc ................................................ Xsensor......................................... C-1532 International Bedding ........................................ .................................. B-0945 Advertisers.can.be.found.in.bold King Koil/Comfort Solutions .................................. Knickerbocker Bed Company Aireloom/Kluft 3 Pure LatexBLISS 5 SpringLatex International/RejuveNite Air International BC Space: C-1524 Space B-0930 Space B-1125 www.kluftmattress.com/ www.latexbliss.com www.springair.com www.aireloom.com 404.260.7421 617.884.2300MARKETGUIDE 909.373.4211 Royal Heritage/ Tempur-Pedic 19 Classic Brands IBC Life Style Covers 26 Space C-1512 Space: B-0970 Space C-1350 www.tempurpedic.com www.classicmattress.com www.lscovers.com 866.368.1733 877.707.7533 516.750.3028 World Market Center 7 14 30 Fabrictech International 11 Sleep Innovations 17 www.lasvegasmarket.com Space C-1532 www.sleepinnovations.com 702.599.9621 www.fabrictech.com 888.999.0499 XSensor 29 800.785.8563 Southbay International IFC Space C-1350 Natura World 27 Space B-0950 www.xsensor.com Space A-946 www.southbayinternational.com 866.927.5222 www.naturaworld.com 800.723.0316 800.215.3002 4 BEDROOM Winter 2011 The world keeps changing but people still prefer to buy products they know and trust. For more than 80 years, the SPRING AIR® name has stood for innovation, quality, and reliability in sleep products to millions the world over. Today, we’re stronger than ever but just as dedicated to earning every day the most valuable asset a brand can have: the consumer’s trust. It’s both our heritage and our future. ™ ™ ™ BACK SUPPORTER • SLEEP SENSE • CHATTAM & WELLS Trusted by millions since 1926 Las Vegas Market January 24-28, 2011, Showroom B-1125 & 1126 Visit us during the show and discover why so many successful retailer s made the SPRING AIR® brand an integral part of their premium mattress programs in 2010. www.springair.com ©2010 Spring Air®, International editors’ PICKS Publisher ..........................................................Christopher Schriever [email protected] Senior Writer............................................................Dale T. Read [email protected] Managing Editor...........................................Melanie Burk-Read [email protected] Editor ....................................................................... Kate Vasko [email protected] Account Managers ............................................. Kyle Harrington [email protected] Aurelie Parisot [email protected] Creative Director .........................................................Alice Ashe [email protected] Design & Print Firm ................................................... Blue House www.bluehouse.us Web Manager ............................................................Jay Begley With a 12.5 gauge tempered steel spring support system, the Paramount The Aireloom Vitagenic Classic Providing bedding retailers with Heavy Duty Bed is built to last without mattress is a great way to achieve a information and insights on a variety forfeiting comfort or support. luxurious feel at a lower price point. of Mattress and Bedding products. Since 1995. — DALE, SENIOR WRITER —chriSTOPHER, PUBLISHER Gold Bond’s Sacro Support BEDROOM is published quarterly by Blue House Design, mattress’ deep quilted top LLC and The Marketing Arm Group, Inc. and is mailed to panel offers a luxurious feel more than 18,000 mattress and home furnishings retail- and a great night’s sleep. ers nationwide. © Copyright 2010. All rights reserved. — KYLE, ACCOUNT MANAGER Address correspondence to: Editor c/o BEDROOM, Blue House, 2168 Wisconsin Ave, NW, Washington, DC 20007. Boyd Specialty Sleep has achieved The views expressed by the editorial staff of this publication Level 1 certification in the Sleep are their own, and do not necessarily represent the views Specialty Association’s (SSA) safety and of the advertisers or their agents. BEDROOM is an inde- environmental program with their new pendent trade