LAUNDRY PRODUCTS MCP-2535 A GLOBAL STRATEGIC BUSINESS REPORT CONTENTS I. INTRODUCTION, METHODOLOGY & 2. Product Overview .................................................... II-10 PRODUCT DEFINITIONS Detergents ............................................................................II-10 Fabric Softeners ...................................................................II-10 II. EXECUTIVE SUMMARY Features/Advantages of Fabric Softeners..........................II-10 Formulations of Fabric Softeners......................................II-11 1. Market Dynamics ........................................................ II-1 Sheet Softeners .................................................................II-11 Silicone Technologies for Fabric Softeners ......................II-11 Snapshots ...............................................................................II-1 Silicone Technology and Fabric Care ...........................II-11 Industry Overview..................................................................II-1 Emphasis on Value Added Products .................................II-12 Current & Future Analysis .....................................................II-2 Rapid Growth in Demand for Fabric Softeners and Competitive Scenario.............................................................II-2 Bleaches ........................................................................II-12 Powder Laundry Detergents ...............................................II-2 Laundry Aids - Bleaches/Pretreaters & Stain Removers ......II-12 Table 1: Leading Players in the Global Powder Laundry Bleaches............................................................................II-12 Detergents Market (2004 & 2005E) – Percentage Chlorine Bleach.............................................................II-12 Breakdown of Value Sales for Procter & Gamble, Oxygen Bleach..............................................................II-13 Church & Dwight, Unilever, Colgate-Palmolive, Stain Removers.................................................................II-13 Private Label, and Others (includes Other Laundry Products .......................................................II-13 corresponding Graph/Chart)...........................................II-3 Fabric Fresheners..............................................................II-13 Table 2: Leading Players in the Global Powder Laundry Fabric Whitener/Brightener ..............................................II-13 Detergents Market (2004 & 2005E) – Percentage Bluing............................................................................II-13 Breakdown of Volume Sales for Procter & Gamble, Raw Materials Scenario........................................................II-13 Church & Dwight, Unilever, Colgate-Palmolive, Surfactants ........................................................................II-13 Private Label, and Others (includes Market Snapshots .........................................................II-13 corresponding Graph/Chart)...........................................II-3 Industry Scenario...........................................................II-14 Leading Surfactant Producers Worldwide .....................II-14 Liquid Laundry Detergents.................................................II-4 Linear Alkylbenzene (LAB)..........................................II-14 Table 3: Leading Players in the Global Liquid Laundry Zeolite...............................................................................II-15 Detergents Market (2004 & 2005E) – Percentage Market Highlights .........................................................II-15 Breakdown of Value Sales for Procter & Gamble, Sodium Tri-Poly Phosphate ..............................................II-15 Unilever, Church & Dwight, Colgate-Palmolive, Soda Ash...........................................................................II-15 Private Label, and Others (includes Market Highlights .........................................................II-15 corresponding Graph/Chart)...........................................II-4 Protease Enzymes .............................................................II-16 Table 4: Leading Players in the Global Liquid Laundry Evolution of Detergent-Specific Enzymes.....................II-16 Detergents Market (2004 & 2005E) – Percentage Bleaches............................................................................II-16 Breakdown by Volume Sales for Procter & Gamble, Bleaching Agents: The Case for Sodium Carbonate Church & Dwight, Unilever, Colgate-Palmolive, Peroxyhydrate............................................................II-16 Private Label, and Others (includes New Product: Persalt-based Bleaches............................II-16 corresponding Graph/Chart)...........................................II-5 Sodium Percarbonates.......................................................II-17 Packaging .........................................................................II-17 Trends in Laundry Products Market.......................................II-5 PET and C-PP Making Presence ...................................II-17 Products Continuously Reformulated .................................II-5 Drive Towards Earth Friendly Compounds ........................II-5 3. Technological Innovations in the Recent Past ........ II-18 Developing Regions Drive Surfactants Growth ..................II-6 Surfactant Producers Haunted by Rising Energy Liquid Detergent ..................................................................II-18 and Feedstock Costs ....................................................II-6 Washing Machines ...............................................................II-18 Issues Confronting Laundry Products Industry ......................II-6 Green Frog: Detergent as Health Product.............................II-18 Biodegradability .................................................................II-6 Integrated Washer/Dryer ......................................................II-18 Solid Waste ........................................................................II-6 Disposal..............................................................................II-7 4. Product Launches/Introductions ............................. II-19 Soaps and Detergents Industry: An Overview........................II-7 P&G Unveils Tide to Go .....................................................II-19 Industry Structure ...............................................................II-7 P&G Unveils Fabric Conditioner .........................................II-19 Current Picture ...................................................................II-7 P&G to Add Fresh Scent of Febreze to Laundry Products .....II-19 History of Soaps and Detergents.........................................II-8 P&G Re-introduces Bold 2in1..............................................II-19 Convenience Needs: One of the Drivers.............................II-8 Lever Farberge Renews the Surf Brand................................II-19 Research and Development in Soaps and Detergents P&G Rolls Out New Tide Bar..............................................II-19 Industry...........................................................................II-8 Reckitt Benckiser Offers New Package for Liquid UV-Protective Laundry Products ....................................II-8 Detergent ..........................................................................II-19 LAUNDRY PRODUCTS - A GLOBAL STRATEGIC BUSINESS REPORT 01/06 Page 1 This Report Is Protected With Digital Watermarks. Copyrights per US & ICC protocols. This Document May Not Be Printed, Copied or Distributed Outside Your Organization in Any Form Without Our Express Written Permission LAUNDRY PRODUCTS MCP-2535 A GLOBAL STRATEGIC BUSINESS REPORT CONTENTS Hindustan Lever Launches Rin Advanced ...........................II-20 Unilever Launches Dual Action Tablet for Bleach & Hindustan Lever Introduces Powder Detergent for Fabric Brighteners Market ................................................II-25 Low-End Consumers ........................................................II-20 Country Save Launches Non-Chlorine Bleach .....................II-25 IHHL Introduces Premium Detergent Powder, Super Enz......II-20 Unilever Introduces Black Velvet Liquid Detergent.............II-25 Henkel Launches Mr. White Detergent Bar .........................II-20 Werner & Merz Launches Laundry Detergent with UV Lion Introduces "Heya Hoshi Top One Pack"......................II-20 Protection to Clothing.......................................................II-25 Glo Care Introduces New Laundry Aid, Keep It White........II-20 Reckitt Benckiser Launches Finish Powerball 3 in 1 Novazymes Launches Stainzyme .........................................II-20 Tablets ..............................................................................II-25 P&G to Enter the Economy Detergents Segment .................II-21 Redox Brands Launches Oxydol Liquid Laundry Henkel Relaunches Mr. White .............................................II-21 Detergent ..........................................................................II-25 Unilever Reformulates Key Brands .....................................II-21 Summit Labs Launches Single-Use Detergent Bags.............II-25 Somerfield and Kwik Expand Laundry Product Line...........II-21 Reckitt Benckiser Launches Spray ‘n Wash Laundry Lion Corp Launches New Improved Blue Dia Laundry Stain Remover Spray ........................................................II-25