2018 Annual Report 2018 Annual Report We Are Quad Marketing Solutions Partner N61 W23044 Harry’s Way Sussex, WI 53089-3995 1.888.782.3226 QUAD.com © 2019 Quad/Graphics, Inc. All rights reserved. LEADING Jay O. Rothman Douglas P. Buth Mark A. Angelson John C. Fowler Kathryn Quadracci Flores, M.D. J. Joel Quadracci John S. Shiely Christopher B. Harned Stephen M. Fuller BOARD OF DIRECTORS Mark A. Angelson Christopher B. Harned Former CEO – R.R. Donnelley & Sons Company; Partner and Head of New York Office, Former Chairman & CEO – World Color Press Inc.; Arbor Investments Former Chairman – NewPage Corporation J. Joel Quadracci Douglas P. Buth Chairman, President & CEO, Retired Chairman & CEO, Appleton Papers, Inc. Quad/Graphics, Inc. EVOLVING John C. Fowler Kathryn Quadracci Flores, M.D. Retired Vice Chairman and Executive Vice President, Windhover Foundation President of Global Strategy & Corporate Jay O. Rothman Development, Quad/Graphics, Inc. Chairman and CEO, Foley & Lardner LLP Stephen M. Fuller John S. Shiely Former Senior Vice President & CMO, Retired Chairman and CEO, L.L.Bean Inc. Briggs & Stratton Corporation CORPORATE HEADQUARTERS INVESTOR RELATIONS STOCK TRANSFER AGENT Quad/Graphics, Inc. Kyle Egan American Stock Transfer N61 W23044 Harry’s Way Director of Investor Relations & Trust Company, LLC GROUNDED Sussex, WI 53089-3995 [email protected] or 6201 15th Avenue [email protected] [email protected] Brooklyn, NY 11219 1.888.782.3226 http://investors.qg.com [email protected] 414.566.6000 (Wisconsin) 1.800.937.5449 astfinancial.com Quad’s 2018 Annual Report on Form 10-K accompanies this document. If you are a shareholder and would like to receive another copy of the 2018 Form 10-K, without exhibits and without charge, please write to Jennifer Kent, Executive Vice President of Administration & General Counsel, Quad/Graphics, Inc., N61 W23044 Harry’s Way, Sussex, WI 53089-3995. You can also access the 2018 Form 10-K on the Investor Relations section of our website at QUAD.com. MESSAGE TO SHAREHOLDERS Dear Fellow Shareholders: 2018 was a pivotal year in our ongoing transformation in Quad 3.0 as a marketing solutions partner. Today we not only help our clients plan and produce marketing campaigns and programs, but also physically deploy and measure them across all channels – print, digital and broadcast. Through our integrated marketing solutions platform, which now encompasses audience targeting and campaign development through content and print production, we create greater value for our clients. We help our clients reduce the complexity of working with multiple partners; increase efficiencies through workflow re-engineering, content production and process optimization; and improve marketing spend effectiveness through data-driven consumer insights, media planning, creative strategy and enhanced personalization all of which lead to more broad-scale campaigns to provide real- time and actionable measurement. We have been aggressively implementing our Quad 3.0 strategy for some time now through investments in marketing talent, technology and services. Our most recent investments that strengthen our offering include the 2018 acquisition of marketing services provider Ivie & Associates; the 2018 majority investment in digital agency Rise Interactive; and the 2019 acquisition of Periscope, one of the nation’s top five independent creative agencies by annual revenue. The revenue associated with our integrated services is now approximately 20% of our total net sales and represents more than 40% growth since 2017. To reflect the scale of our offering and the expanded role we now play with our clients, we have evolved our brand from Quad/Graphics to Quad. This change represents the strategic next step in our company’s transformation. As Quad, we will retain our company’s iconic logo element – the stacked Qs and Gs that symbolize printing press rollers and printing process colors – as it speaks to our heritage in print, which will remain a critically important part of our offering going forward. In fact, our print foundation is a key differentiator in our integrated marketing solutions platform. In 2018, we also announced our intent to acquire LSC Communications (LSC) in an all-stock transaction that we expect to complete in mid-2019. With LSC, we will enhance our highly efficient print platform and further fuel our Quad 3.0 transformation to bring more value across the entire multichannel marketing supply chain. 2018 Performance In 2018, we continued to invest in our business and execute on our strategic priorities for long-term growth and shareholder value. Net sales increased 1.5% to $4.2 billion. After excluding the impacts of acquisitions, pass-through paper sales and foreign exchange, organic sales decreased 3.8% due to ongoing print industry volume and pricing pressures primarily in our large- scale execution product lines of magazines, retail inserts and directories. As expected, GAAP net earnings decreased to $8 million; non-GAAP Adjusted EBITDA(1) decreased 7% to $415 million; and Adjusted EBITDA(1) margin was 9.9% compared to 10.8% in 2017, reflecting the impact from the organic sales decline, as well as strategic investments in our employees to support the company’s ongoing transformation, partially offset by growth in our integrated services revenues and cost-savings initiatives. Net cash provided by operating activities decreased $83 million to $261 million and Free Cash Flow(1) decreased $94 million to $164 million due to our decision to increase long-term strategic investments in manufacturing automation, wages for hourly production employees in our company’s most competitive labor markets, and paper inventories to ensure uninterrupted client service, along with transaction-related costs for the pending LSC acquisition. We continue to focus on strengthening an already healthy balance sheet through debt and pension reductions, while continuing to make strategic investments – a balanced approach that allowed us to invest $71 million of net cash for Ivie and Rise and repurchase $37 million of stock while also reducing debt by $24 million. We concluded 2018 with a Debt Leverage Ratio(1), net of excess cash, of 2.11x which is at the low end of our long-term targeted range of 2.0x to 2.5x. CONTINUED CONTINUED 2019 Priorities To ensure we maintain our momentum as a marketing solutions partner, we will continue to: • Make long-term strategic investments that further accelerate our Quad 3.0 transformation and proactively address the changing needs of our clientele. • Generate sustainable strong Free Cash Flow(1) to support our disciplined capital deployment strategy, which includes value-creating opportunities that fuel our ongoing transformation. • Drive EBITDA enhancement through sustainable cost reductions and productivity improvements to offset organic print declines while remaining focused on incremental revenue from expanding client relationships as part of our Quad 3.0 offering. • Strengthen the balance sheet through ongoing debt and pension liability reduction with an ongoing focus on being within our long-term targeted debt leverage range of 2.0x to 2.5x. • Demonstrate our ongoing commitment to providing long-term shareholder returns by paying an annual dividend of $1.20 per share and making opportunistic share repurchases. Since 1971, Quad has been a company grounded in strong values and a lasting culture that is built on creating a better way, every day, for our clients. This focus has led us to evolve our offering over the years to deliver more value for our clients as a leading marketing solutions partner. I am proud of our journey and profoundly grateful for all our employees and the important role they continue to play in our transformation. We are Quad. Sincerely, J. Joel Quadracci Chairman, President & Chief Executive Officer FINANCIAL HIGHLIGHTS (in millions, except per share and ratio data) 2018 2017 2016 Net sales $ 4,194 $ 4,131 $ 4,330 GAAP Net Earnings (Loss) $ 8 $ 107 $ 45 Adjusted EBITDA(1) $ 415 $ 448 $ 468 Adjusted EBITDA Margin(1) 9.9% 10.8% 10.8% Cash Flow From Operations $ 261 $ 344 $ 354 Free Cash Flow(1) $ 164 $ 258 $ 248 Debt Leverage Ratio(1) 2.11x 2.03x 2.42x Dividends Declared Per Share $1.20 $1.20 $1.20 (1) Adjusted EBITDA, Adjusted EBITDA Margin, Free Cash Flow and Debt Leverage Ratio – Net of Excess Cash are financial measures not prepared in accordance with generally accepted accounting principles (GAAP) in the United States of America. Adjusted EBITDA is defined as net earnings (loss) attributable to Quad common shareholders excluding interest expense, income tax expense (benefit), depreciation and amortization, restructuring, impairment and transaction-related charges, net pension income, employee stock ownership plan contributions, loss (gain) on debt extinguishment, equity in (earnings) loss of unconsolidated entity and net earnings (loss) attributable to noncontrolling (1) Adjusted EBITDA, Adjusted EBITDA Margin, Free Cash Flow and Debt Leverage Ratio – Net of Excess Cash are financial measures not prepared in accordance with generally accepted accounting principles (GAAP) in the United States of America. Adjusted EBITDA is defined as net earnings (loss) attributable to Quad/Graphics common shareholders excluding interest expense, income tax expense (benefit), depreciation and amortization, restructuring, impairment and transaction-related charges, net pension income, employee stock ownership plan contribution, loss (gain) on debt extinguishment, equity in (earnings) loss of unconsolidated