VOLUME 2, NO. 3 SUMMER 2007 the newsmagazine for the food industry professional 91% of Americans are doing it every month... Guilty pleasures: Millions of diners heading to QSR outlets It’s nothing to be ashamed of, we all do competitors building up their breakfast Burgers, Inc. are broadening their appeal to it. Sometimes the temptation just proves menus, it’s important we continue to offer this growing audience, carving out an even too great and we have little choice but to high quality products that appeal to a Continued on page 36 give in. After variety of consumers.” all, sinful or “...it’s important… not, those to offer high Some of those ads featuring quality products up-and-comers in mouth- the QSR sector watering meals, that appeal like Wingstop tempting treats to a variety of have had phenomenal and thirst- consumers.” success with the quenching lunch and dinner beverages are hard to resist. Just head on crowd. Established down to your local QSR outlet or casual dining chains like dining chain where millions of Americans Charlie Brown’s have joined the ranks of heavy diners, Steakhouse and forcing established chains and relative Red Robin newcomers to increasingly compete in Gourmet this segment that has weathered a slowing economy, trans fat bans and E. coli related produce scares. Beef’s choicest cut... With today’s diner crunched for time more than ever, QSR and casual dining convenience has joined taste and nutrition A cut above the rest: in redefining this industry segment, and the consumer has caught on. According to The bone-in filet mignon a 2006 survey conducted by Scarborough Research, 91% of Americans report having If you were invited to a backyard are you would not be served an appetizing eaten at a QSR in the past month, 18% barbeque on a nice summer day, chances and tender bone-in filet mignon. While have done so at least 10 times, and children your host may want to grill up this tasty in the household only further drive the cut of steak, it’s not a product ordinarily likelihood of being a heavy QSR diner. found in your local retail grocery meat department. It’s this large portion of the U.S. population that established chains like Why not? The lack of availability of this Wendy’s and Jack in the Box are targeting bone-in cut of tenderloin is two-fold. First in the fierce battleground over the and foremost, it is mostly provided to high- breakfast meal occasion. In the February end steakhouses. Secondly, the butcher 6, 2007 issue of Food Business News, Teke and retail grocer is likely to find the price O’Rourke, director of menu marketing of this mouth-watering steak a bit too and promotions for Jack in the Box, had costly for the usual customer. this to say: “With new players entering the breakfast market and longtime Continued on page 51 Photo courtesy of Allen Brothers VOL. 2, NO. 3 • SUMMER 2007 / URNER BARRY’S REPORTER • • URNER BARRY’S REPORTER / VOL. 2, NO. 3 • SUMMER 2007 X _____________________________________ Sign here for approval and fax to: 732-341-0891 Dated ____________________ In this issue... URNER BARRY’S REPORTER • VOL. 2, NO. 3 • sUMMER 2007 Cover: Guilty pleasures: Millions of diners heading to 28 Meatless mania 40 Factors which impact quality grading QSR outlets Healthier alternatives in Urner Barry’s Reporter takes a brief look at the Take a peak at the fierce battleground of casual the food industry coming effects of weather conditions and time on feed. dining chains and QRS outlets. into play. 42 International Boston Seafood Show: Another Cover: A cut above the rest. The bone-in filet mignon 29 Supermarket shopping methodologies successful sensation Few know of the succulence of this fine beef cut. What type of shopper are you? Read through Photos and a summary of this exciting three- our list of characteristics to see where you fit in. day seafood showcase. 4 Hastings: Historic fisheries clear winners in the battle for sustainability 30 A matter of taste and sensibility 44 Cobia: aquaculture’s newest spawning Read how the heart of England’s fishing Many factors influence how foods are flavored. The market for farmed industry planted itself in the 21st century. Take a look inside to see where the trends are cobia is expected heading. increase tremendously 6 Going green continues growth over the next few years. Don’t be fooled by labels. A true organic 32 The recipe box: Chicken Scaloppini & Lemon product carries the USDA’s official label. Butter Sauce 46 Out of the pot and into the limelight Try this rich chicken dish with linguini. The poultry market changed forever the 7 Frank E. Urner, grandson of Urner Barry founder, evening the Buffalo wing was born! passes at age 95 32 Historic Chicago slaughterhouse looking for a Urner Barry says goodbye to one of the last new location 48 Understanding the short loin descendants of our founding fathers. Chicago stockyards’ last slaughterhouse is A quick reference for this highly-valued middle shopping for a new home. meat. 8 Wal-Mart remains the one to beat Looking at the competitive nature of the retail 34 Ethnic grocery stores increasingly compete with 49 The strategic placement of add-ons in the industry. mainstream supermarkets supermarkets Growing in popularity, look inside this article to Grocery store organization may seem to be 9 Shopping for healthy options just got easier see how ethnic markets are migrating onto the helpful to your dinner planning, however it is Grocery stores in the scene. a proven way to boost the store’s incremental U.S. are rolling out a new sales. program to promote 37 Meat judging 101 healthy eating. Not a new subject to the curriculum, meat 50 Protecting your health: FSIS’s new risk-based judging’s roots date back to 1926. inspection system 10 The Reporter’s Guide to First major overhaul in a decade. crabmeat grading 39 Tyson Foods opens discovery center An explanation on the different forms of See how Tyson plans to meet the changing crabmeat. needs of today’s consumer. 11 Phosphorus: Helps metabolize fats and proteins High-protein foods are the best sources of this important mineral. Mountain 12 Urner Barry Celebrates “Night at the Races” Urner Barry carries on tradition in style. States Rosen 14 New Zealand: Free market economy competing Mountain States Rosen is one of the globally most significant partnerships formed Read how New Zealand has in the history of the American Lamb positioned itself in direct competition to the U.S. industry. It combines B. Rosen & Sons Inc., a three-generation lamb and veal 16 CITES secretariat releases provisional assessment distributor, and the Mountain States of Brazilian spiny lobsters Lamb Cooperative, representing sheep Brazilian spiny lobsters proposed for a new level producers in ten states. of trade documentation. 18 Not the same old song We are now vertically integrated and Origin of Urner Barry poultry tones uncovered. have exclusive access to the Mountain States lambs, the finest lambs in 20 Retailers boost seafood sales and protect health the world. This enables us to bring with Fishwise our customers a steady, year-round This point-of-sale program is a great tool when shopping for sustainable seafood. supply of fresh, high-quality, high-yield American Lamb products, without 22 MRE: Meals for Re-Evaluation traditional seasonal shortages. Military meal packs might hold up to extreme conditions, but how did they fare in the Urner Barry taste test! New York 24 Chicago hallmarks highlight sustainable seafood 1-800-USA-LAMB Two cornerstones of the windy city joined forces for the sake of sustainability. Colorado 27 Elevating at-home meals to new levels Unequaled Selection... 1-800-555-2551 Ready-to-cook options are becoming more readily available. Uncompromising Quality www.usalamb.com VOL. 2, NO. 3 • SUMMER 2007 / URNER BARRY’S REPORTER • X _____________________________________ Sign here for approval and fax to: 732-341-0891 Dated ____________________ Leaving a permanent mark on the fishing the newsmagazine for the Hastings: food industry professional PUBLISHER Historic fisheries clear winners Paul Brown Jr. in the battle for sustainability SENIOR EDITOR Russ Whitman At the heart of England’s fishing industry in the 21st century. is Hastings, a historic town best known MANAGING EDITOR for the Battle of Hastings in 1066, in the Three Hastings fisheries have recently Joe Muldowney South East part of the country. Until the won accreditation for their sustainable development of tourism, fishing had been methods—Dover sole, mackerel, and CONTRIBUTORS its major industry. Today, fishing continues herring. It is one of only a handful Jim Kenny off its coast, and its fishing fleet remains the of fishing industries that was given Janice Brown largest beached-based fleet in England. accreditation by the Marine Stewardship MaryAnn Zicarelli Council (MSC), recognizing the eco- Dave Herrick For hundreds of years, generations of friendly way they fish. Linda Lindner families of this small town have taken to Greg Deppeler the seas under the Hastings’ Cliffs and MSC certification does not come John Sackton in all weathers. Rather than having the easily, it is a long process and demands Ken Coons fishing industry die out, Hastings made close attention to the way fish are caught. Angel Rubio a farsighted investment in its economic Fisheries are only certified to MSC Rusty Dean future as well as the marine environment. standard when they can prove the way Bruce Longo It has committed to sustainable practices they fish will not damage the marine and, by doing so, has firmly planted itself environment.