consumer/nonwovens 01 | 2017 The OPTIMA Magazine MORE SERVICE, 10 MORE EFFICIENCY And more freedom: The new HMI TEA DOSING: 22 GENTLE ON THE LEAF The next trend in capsules is here ONE VARIETY, PLEASE Tubes, bottles and all lot sizes from ADA International 4 EDITORIAL PREVIEW IN USE 4 2 years of personalization in real-world applications Technical advantage for ADA International 14 Dosing packed with power 4 Sticking "vitamin bears" through the eye of a needle ADA Cosmetic GmbH: Even most of the niche markets today are dominated by 22 Trend: international competitors and are highly Tea in serving-size packages competitive. Hotel beauty products are Gentle and precise in the process no exception. The European market leader PRACTICAL RESEARCH ADA manages to combine both using packaging technology, quality, cost orienta- FOCUS: TECHNOLOGY SEEING INTO THE FUTURE? tion, customer service and flexibility. 10 The new HMI offers freedom of choice What hardware, Futuristic topics are once more a ma- that are proving their worth in practice at what functions? jor story in this o-com: Cobots, the next customer facilities. For instance, modular generations of HMIs and 3D printing. machine construction, which Optima Con- 19 3D printing at Optima Despite the variety in topics, the focus for sumer takes to its full potential with MOD- For rapid prototyping all projects lies unequivocally on practical ULINE. The system construction kit offers and complex small batches benefit. numerous solutions that are constantly Strategic decisions set the course being enhanced with new additions. 10 26 What are Cobots capable of? even before the beginning of new R&D This is where format flexibility and The helpers in action projects. Psychic powers would come in high output quantities go hand-in- The new HMI: A step into a new, partially handy, since we need to take a look ahead hand for small and large series alike. Our virtual dimension. The service sector ben- 28 Three times faster to answer the following questions: How customer ADA (manufacturer of hotel efits in particular from the newly available Perfect for spouted pouches will a new technology change production cosmetics) wrote that the remote service generation of devices. This o-com edition for customers or internally at Optima? was also "extremely helpful." Likewise, the provides insight into what is yet to come. How will this effect costs? use of cobots in production is no longer COMPACT Another consideration is what is a futuristic ideal. The first of such applica- known as "opportunity costs". What con- tions are already in use. Yours 30 All about Optima sequences arise if a certain technology is Packaging tasks do not always re- LEGAL NOTICE not explored? Which technologies are ab- quire the pinnacle of technological feasi- o-com is the current communications service of OPTIMA packaging group GmbH solute must-haves? bility. It may be sufficient to use existing OPTIMA packaging group GmbH And now we've come full circle. That's technologies in new and creative ways. Steinbeisweg 20 | 74523 Schwäbisch Hall | Germany because, as we mentioned, practical ben- This issue describes vibration conveying Hans Bühler efit is what matters. for the smooth transport of tea or even Chief Executive Officer OPTIMA pharma GmbH Otto-Hahn-Straße 1 | 74523 Schwäbisch Hall | Germany This o-com contains real-world ex- multihead weighers in combination with amples of technologies that were still packaging technology from Optima. This OPTIMA life science GmbH Steinbeisweg 20 | 74523 Schwäbisch Hall | Germany classified as "promising" just a few years is where scientific curiosity meets practi- Editorial staff ago. These technologies which have since cality and technical creativity meets cost Felix Henning become firmly integrated into everyday awareness. We at Optima work for your Responsible for content according to German production and are proving their worth future, with clear vision and experienced media law at our customers' facilities. Technologies judgement - yet without a crystal ball. Sabine Gauger 2 o-com Magazin 1/2017 o-com Magazin 1/2017 3 IN USE IN USE FLEXIBILITY AT ADA INTERNATIONAL: TWO YEARS’ PRACTICAL EXPERIENCE CUSTOMIZED IN THE FUTURE Only practice shows how flexible a system is. According to Torsten Peschel (Chief Production Officer at ADA International), hotel cosmetics require highest demands. If you frequently stay in hotels, you complex on the customer’s side: There hotel guests of this nearby pine haven. are in particularly high demand at the in cases. Operating personnel place open requirements for the products: rinse the most likely have already used ADA are big hotel chains, which purchase This customized color and fragrance is moment. However, he added, this could cases with upright containers into the buf- product, disinfect it, and rinse off the dis- beauty products. You may not have huge quantities. "In this case, you are specially crafted for their customer. Finally, change again at any time. So what does fer magazine. The cases are brought from infectant. realized it, because the variety of labels calculating precise unit costs as small as this charismatic delivery concept is round- a system that is mainly used to process the magazine individually and presented It also requires far less time and few- and products is almost as wide as your one-quarter or one-eighth of a cent", says ed off by an individual packaging design - ever-changing orders from a handful of to a robot that picks the empty tubes, row- er personnel than manual cleaning. choice of hotels. Two years ago, the ADA ‘s CPO, Torsten Peschel. Additionally, shape, closure, graphics. ADA Internation- major customers look like? A system that by-row, and places the tubes into pucks Moreover, the CIP process can be initi- manufacturer, headquartered in Kehl, these large hotel chains sometimes need al employs several graphic designers, who nevertheless still needs to be suitable for for transport into the filling and closing ated prior to the end of a batch, during put a system from Optima into operation. to break down a large order of several dif- are mainly responsible for these tasks. small-series production? system. After the working-case is empty production. During the CIP process the ferent types of products to allow for spe- Licensed products from big, internation- One thing is certain: The system needs the magazine is signaled to bring another change-over process is completed. This FOR ADA INTERNATIONAL TO BE cific branding and/or regionally specific ally renowned perfumeries and couturiers to be as flexible as possible and achieve case to the robot. can even include an automated exchange SUCCESSFUL, THE SYSTEM HAS TO BE color and fragrance combinations. And, are a further important element in ADA’s an acceptable output. It also has to have a This automated component supply of the transport pucks. TAILORED TO THE SPECIAL FEATURES of course, they all come in different con- range for hoteliers. The specialist compa- high filling accuracy and the ability to run buffer magazine allows the system to run Ultimately, flexibility means maximiz- OF THIS MARKET. tainers. ny is also a contract manufacturer and of- self-sufficiently for long periods of time self-sufficiently for about half an hour, af- ing productive time wherever possible. On one hand, the market for hotel fers a comprehensive range of private-la- with little operator interaction. ter which it needs to be refilled with cases, During a format change, the clock stops beauty products is dominated by medi- WELL-KNOWN FRAGRANCES, bel brands. says Torsten Peschel. In his opinion, the after the CIP system has completed run- um-sized suppliers from Europe. And ADA VARIED DESIGN End result is an immense variety of ELEVATING THE CASE buffer magazine is the “key feature” of ning (approximately 40 minutes, depend- is one of these suppliers, convincing its For smaller, family-run hotels the story products within very small lot sizes, while The concept of the Optima system is the system concept: “Without the buffer ing on product), and a new product can customers above all with premium qual- is a bit different. These hotels want to offer still maintaining competitive pricing. as innovative as the requirements placed magazine, the system just wouldn’t meet be run at the push of a button. ity and service. On the other hand, vari- their guests something special: For exam- Packaging container trends also have a on it: Looking at the system, the first thing our needs.” Another, equally important, The electronic mass-flow metered ous Asian companies are exerting strong ple, a hotel seated at the base of an Alpine significant influence on this need for flexi- that strikes the eye is a large component feature of the system is the Clean-in- (MDM) dosing system processes show- pressure on prices. The picture is equally forest may want a fragrance that reminds bility. According to Torsten Peschel, tubes supply buffer magazine for empty tubes Place (CIP) function. It meets the hygiene er gel, creams, shampoos, conditioner or 4 o-com Magazin 1/2017 o-com Magazin 1/2017 5 IN USE IN USE body lotion “with extreme precision,“ says competitive edge: “Whereas our competi- we have the option of making full use of Torsten Peschel. He added that some of tors can only supply customized products the system by processing bottles and jars the products are very expensive and that starting from a quantity of 50,000, we can if we need to.“ And the system offers more A robot picks 16 tubes … …per cycle out of the magazine and… …inserts them in two steps into transport pucks. with tightly calculated prices, the compa- do it from only 10,000,” Torsten Peschel than “just” flexibility: The European hotel ny could not afford to give away one or explains.