Business of Sports Aiming Higher…………………………………..... Reaching Further! Content Content Preface . 03 Foreword . 04 Acknowledgement . 05 Executive Summary . 06 Introduction . 07 1. Indian Premier League . 09 2. Chennai Open . 12 3. Indian Super League . 14 4. I- LEAGUE. 19 5. Indian Badminton League . 22 6. Hockey India League . 25 7. The Pro Kabaddi League . 28 8. World Kabaddi League . 31 Major Broadcaster in sports . 32 Summary . 34 Upcoming Investment in Indian Sports. 35 01 Business of Sports Aiming Higher…………………………………..... Reaching Further! Content Content Preface . 03 Foreword . 04 Acknowledgement . 05 Executive Summary . 06 Introduction . 07 1. Indian Premier League . 09 2. Chennai Open . 12 3. Indian Super League . 14 4. I- LEAGUE. 19 5. Indian Badminton League . 22 6. Hockey India League . 25 7. The Pro Kabaddi League . 28 8. World Kabaddi League . 31 Major Broadcaster in sports . 32 Summary . 34 Upcoming Investment in Indian Sports. 35 01 Business of Sports Aiming Higher…………………………………..... Reaching Further! PREFACE he Sports is emerging as an important industry. At present sports is fragmented and unorganized but FICCI believe if Government and TIndustry nurture it together, we can fulfil the hidden potential of this sector and can realize its true entrepreneurship potential. On Sports Business. The business of Sports worldwide has not just been restricted to the playing of sports. It now encompasses a variety of firms covering a wide spectrum of domains although it is still in a nascent stage in India, its potential has truly been unleashed by the growing number of innovate start-ups in this field. The need of the hour is to increase individual's interest and rope in private investments in the sports industry, which is almost immaterial. We do need to mainstream corporate to realize its responsibility towards the sports fraternity as also duly highlighted in the latest amended Company's Actand guidelines. Mr. Sidharth Birla President, FICCI 03 Business of Sports Aiming Higher…………………………………..... Reaching Further! PREFACE he Sports is emerging as an important industry. At present sports is fragmented and unorganized but FICCI believe if Government and TIndustry nurture it together, we can fulfil the hidden potential of this sector and can realize its true entrepreneurship potential. On Sports Business. The business of Sports worldwide has not just been restricted to the playing of sports. It now encompasses a variety of firms covering a wide spectrum of domains although it is still in a nascent stage in India, its potential has truly been unleashed by the growing number of innovate start-ups in this field. The need of the hour is to increase individual's interest and rope in private investments in the sports industry, which is almost immaterial. We do need to mainstream corporate to realize its responsibility towards the sports fraternity as also duly highlighted in the latest amended Company's Actand guidelines. Mr. Sidharth Birla President, FICCI 03 Business of Sports Aiming Higher…………………………………..... Reaching Further! Foreword Acknowledgement Abhijit Sarkar Mr. Deepak Jolly Co- Chairman, Co Chairman & Vice President - Public Affairs & FICCI Sports Committee &Head, Corporate Communications, FICCI Sports Committee ICCI has taken up the responsibilities to bridge the knowledge gap to aid Communications, Sahara India Pariwar and Coca-Cola India Pvt. Ltd. the Sports Business development in India and to share the real time and Fup to date information about ongoing initiatives in sports. ome of the Indian athletes across multiple sports during Commonwealth I am confident about the future of Indian Sports Business, which is certainly Games and Asian Games, 2014. India has the talent to be amongst the top bright as the sports, with the changing mindset is getting embedded into the sporting countries in the world. It is also recognized that a lot more needs Indian culture with growing interest the amongst youngsters. S to be done, especially in the development of sports at the grassroots level where I, also, wish to express my gratitude to all individuals and organizations who have States have an important role to play if India has to be able to take advantage of helped us in making this report by their direct and indirect involvement. My the positive momentum and claim its rightful place amongst the top sporting special thanks to FICCI sports committee and team in developing this paper countries under the guidance and leadership of Mr. Rajpal Singh In India, development of sports is a State subject, and it is time for States to I look forward to your suggestions. recognize and utilize the opportunities that come with investment in sporting assets. Typically, sports infrastructure backed by experts of various field including coaches and psychologist. In addition to well-structured planning and system are Sanjeev Paul the three main ingredients to get world class performance. Development of these Chairman,FICCI Sports Committee &MD, TATA Metaliks ingredients cannot be possible without proper public private partnership (PPP). There have been many initiative taken up by various government and industrial agencies which need to be highlighted frequently to attract more investment. With these report we would like to acknowledge the contribution of individuals and organizations who have started looking sports as opportunity, may be as business or passion. FICCI believes, these reports would serve as an investment, guidance to Indian and International business and supporting bodies. 04 05 Business of Sports Business of Sports Aiming Higher…………………………………..... Aiming Higher…………………………………..... Reaching Further! Reaching Further! Foreword Acknowledgement Abhijit Sarkar Mr. Deepak Jolly Co- Chairman, Co Chairman & Vice President - Public Affairs & FICCI Sports Committee &Head, Corporate Communications, FICCI Sports Committee ICCI has taken up the responsibilities to bridge the knowledge gap to aid Communications, Sahara India Pariwar and Coca-Cola India Pvt. Ltd. the Sports Business development in India and to share the real time and Fup to date information about ongoing initiatives in sports. ome of the Indian athletes across multiple sports during Commonwealth I am confident about the future of Indian Sports Business, which is certainly Games and Asian Games, 2014. India has the talent to be amongst the top bright as the sports, with the changing mindset is getting embedded into the sporting countries in the world. It is also recognized that a lot more needs Indian culture with growing interest the amongst youngsters. S to be done, especially in the development of sports at the grassroots level where I, also, wish to express my gratitude to all individuals and organizations who have States have an important role to play if India has to be able to take advantage of helped us in making this report by their direct and indirect involvement. My the positive momentum and claim its rightful place amongst the top sporting special thanks to FICCI sports committee and team in developing this paper countries under the guidance and leadership of Mr. Rajpal Singh In India, development of sports is a State subject, and it is time for States to I look forward to your suggestions. recognize and utilize the opportunities that come with investment in sporting assets. Typically, sports infrastructure backed by experts of various field including coaches and psychologist. In addition to well-structured planning and system are Sanjeev Paul the three main ingredients to get world class performance. Development of these Chairman,FICCI Sports Committee &MD, TATA Metaliks ingredients cannot be possible without proper public private partnership (PPP). There have been many initiative taken up by various government and industrial agencies which need to be highlighted frequently to attract more investment. With these report we would like to acknowledge the contribution of individuals and organizations who have started looking sports as opportunity, may be as business or passion. FICCI believes, these reports would serve as an investment, guidance to Indian and International business and supporting bodies. 04 05 Business of Sports Business of Sports Aiming Higher…………………………………..... Aiming Higher…………………………………..... Reaching Further! Reaching Further! Executive Summary Introduction he purpose of this paper is to briefly look back at the sport industry and ndia is an emerging country in sports and entertainment which is good for to make some predictions in the upcoming decade. Idea is to providing sports industry in India. Over the last ten years India has organize many Tinformation and about the situations and trends in the market for sports Inational and International events. But still India sports is at infancy stage, business in India. This information may be relevant not only to foreign investors which can be exploited not only by commercially viable large leagues but also wanting to enter Indian market or do business in the near, medium-term or long- other businesses of sports like events, academies, elite and other coaching term future but also to the entrepreneurs and domestic investors interested in institutes, niche sports science backup services and so on. Fortunately or sports business and/or development. unfortunately many of these avenues are even yet touched in the Indian sports market. Some Sport lover will need to use some creative strategies to thrive thereby taking advantage of new technology; big events thus tapping new markets; "The global sports sector