Creating a Sustainable, Equitable & Affordable Marine Aquarium Industry in Papua New Guinea | 1 Table of Contents Executive Summary ............................................................................................................ 7 Introduction ....................................................................................................................... 15 Contract Deliverables ........................................................................................................ 21 Overview of PNG in the Marine Aquarium Trade ............................................................. 23 History of the Global Marine Aquarium Trade & PNG ............................................ 23 Extent of the Global Marine Aquarium Trade .......................................................... 25 Brief History of Two Other Coastal Fisheries in PNG ............................................ 25 Destructive Potential of an Inequitable, Poorly Monitored & Managed Nature of the Trade Marine Aquarium Fishery in PNG ........................... 26 Benefit Potential of a Well Monitored & Branded Marine Aquarium Trade (and Other Artisanal Fisheries) in PNG ................................................................... 27 PNG Way to Best Business Practice & the Need for Effective Branding .............. 29 Economic & Environmental Benefits....................................................................... 30 Competitive Advantages of PNG in the Marine Aquarium Trade ................................... 32 Pristine Marine Environment ................................................................................... 32 Resource Abundance ............................................................................................... 32 Close Proximity to the Resource ............................................................................. 32 Advantage of Resource Owner Participation .......................................................... 33 Sustainable Development & Use of Resources ...................................................... 33 World-class Post-harvest Care for Products .......................................................... 33 Project Implementation ..................................................................................................... 34 How We do it ............................................................................................................. 34 Resource Assessment & Management (RAM) ....................................................... 37 Objectives of the RAM Division ......................................................................................... 37 Survey Protocols and Methodology ................................................................................... 37 Survey of Aquarium Vertebrates & Invertebrates Species ................................................ 40 Creating a Sustainable, Equitable & Affordable Marine Aquarium Industry in Papua New Guinea | 2 Survey of Aquarium Invertebrates and Corals Species .................................................... 41 Total Allowable Catch ........................................................................................................ 42 Implementation of Total Allowable Catch and CPUE Monitoring: ..................................... 43 Marine Aquarium Target Classifications Based on Ecology and TAC Implementation .... 45 Restrictions on Dive Depth ................................................................................................ 50 Resource Abundance & Pristine Ecosystem ..................................................................... 51 Fisher & Fishery Development (FFD) ...................................................................... 55 Objectives of the FFD Division .......................................................................................... 55 Fisher Selection Criteria .................................................................................................... 55 Fisher Training ................................................................................................................... 56 Gear & Equipment ............................................................................................................. 59 Extension and Monitoring .................................................................................................. 60 Establishment of a Fisher’s Association ............................................................................ 61 Management Area Planning (MAP) .......................................................................... 64 Goals & Objectives of the Management Area Plan ........................................................... 64 Socio-economic Mapping of Selected Fishery Management Area ................................... 64 Development of a Management Area Plan ....................................................................... 65 MAP Committee, A Mechanism for Community-Based Management & Control .............. 66 Mariculture, Aquaculture & Restoration (MAR) ...................................................... 71 Coral Mariculture ............................................................................................................... 71 Coral Mariculture Specifics ................................................................................................ 73 Reef Restoration ................................................................................................................ 80 Future Plans of MAR ......................................................................................................... 82 Export Trial Facility (ETF)......................................................................................... 85 Export Trial Facility & It’s Role in the PNG Marine Aquarium Life Trade .......................... 85 Prospects of Establishing Facility in Outer Provinces ....................................................... 87 Facility Management in compliance with International Standards .................................... 88 Fair Fish Pricing & Determination of Fish Prices ............................................................... 88 Global Market Size & Market Development ...................................................................... 90 Creating a Sustainable, Equitable & Affordable Marine Aquarium Industry in Papua New Guinea | 3 Impact PNG has at the Market Place ................................................................................ 91 Freight Routes & Rates ..................................................................................................... 93 TRADE ....................................................................................................................... 95 Fundamentals of Traceability in Marine Aquarium Trade ................................................. 96 Advantages of Incorporating NFA & the Provinces into TRADE ....................................... 97 Small Business Development .................................................................................. 98 Personal Financial Management Training ......................................................................... 98 Cash Management ............................................................................................................ 99 Cash Book ......................................................................................................................... 99 Fisher Banking & Bank Account Set-up .......................................................................... 100 Grant Schemes of NFA & Bank Loan Assistance ........................................................... 102 Export Data Analysis .............................................................................................. 103 Fisher Data Analysis ............................................................................................... 107 2009 Fisher Data Analysis............................................................................................... 110 January – December 2009 Summary Information. ......................................................... 110 Site Income Projected Potential ............................................................................. 120 PNG Branding and Promotion ........................................................................................ 193 The PNG SEASMART Program Brand ................................................................... 193 Implementation of the SEASMART Brand ...................................................................... 194 Branding Challenges ....................................................................................................... 194 Detailed Description of Other Branding Initiatives ............................................... 196 Trade Shows: .................................................................................................................. 196 Print ................................................................................................................................. 196 Web ................................................................................................................................. 197 Interviews......................................................................................................................... 197 Hobbyist Action Visits ....................................................................................................