www.ijemr.net ISSN (ONLINE): 2250-0758, ISSN (PRINT): 2394-6962 Volume-6, Issue-1, January-February-2016 International Journal of Engineering and Management Research Page Number: 359-361 An Overview of Non-Alcoholic Beverages in India Dr. G. Sowmiya Assistant Professor of Commerce, Meenakshi Chandirasekaran College of Arts &Science, Pattukkottai, INDIA ABSTRACT the menus of posh hotels, these drinks add to the The non- alcoholic beverage industry witnessed flavorful cuisine of India. rapid growth over the past few years in India. Increasing The beverage industry in India constitutes of middle class population, rapid urbanization and rising around USD 230 million among the USD 65 billion food disposable income are some of the major factors fuelling this processing industry. The major sectors in beverage growth. The industry is broadly classified into soft drinks industry in India are tea and coffee which are not only sold (carbonated and non-carbonated drinks) and hot beverages. The carbonated drinks market is close to Rs 6,000 crore and heavily in the domestic market but are also exported to a is growing by 10-12 per cent annually. The fruit-based range of leading overseas markets. Among the hot beverage market stands at Rs 5,000 crore and is growing at beverages manufactured in India, tea is the most dominant 35-40 per cent annually. The fruit-based beverage market is beverage that is ruling both the domestic and international divided into three segments — fruit drinks, nectar and 100 market even today. Coca cola, Pespsi, and Nestle are the per cent juice — and is currently dominated by Dabur, Parle leaning beverage brands tat have been ruling the Indian Agro, PepsiCo and HUL. The Functional drinks segment is beverage market since past few decades. Among all the dominated by energy drinks. The current market size of beverages, tea and coffee are manufactured as well as energy drinks in India is around Rs 500 crore and it is exported heavily in the international markets succumbing expected to grow at a CAGR of 25 per cent. Within the hot beverages category, India is the largest producer of tea with a to the individual demands around the world. total turnover of around Rs 8,500 crore, growing at a rate of 1-2 per cent annually. India is the world’s fifth largest II. HEALTH BENEFITS OF DRINKING producer of coffee, accounting for 4 per cent of the world’s WATER production. Fruit/vegetable juice segment is expected to grow at a CAGR of 30 per cent in value terms, followed by the energy drinks segment at a CAGR of around 25 per cent in Lose Weight value terms. Regulates Body Temperature Natural Remedy for Headache Keywords--- Non-alcoholic beverage, Urbanization, Soft Look Younger with Healthier Skin drinks, Fruit drinks, Juice. Better Productivity at Work Better Exercise & Relieves Fatigue Helps in Digestion & Constipation I. INTRODUCTION Less Cramps & Sprains Good Mood Indian beverages form an integral part of Indian Reduces Risk of Cancer, CVD, Respiratory cuisine. With a climate as varied and extreme as India, the Infection, Arthritis people require myriad options to keep their thirst Helps Distribute Nutrients to Tissues appropriately quenched according to the weather Detoxifies & Reduces Risk of Kidney Stones conditions, varying from a steaming hot beverage during winters to a frosty cold drink in summers. Different III. REASON PEOPLE DRINK regions in the country serve different drinks made with an BEVERAGES eclectic assortment of ingredients including local spices, flavors and herbs. Available on the streets, as well as on Quench the Thirst (Hydration) 359 Copyright © 2016. Vandana Publications. All Rights Reserved. www.ijemr.net ISSN (ONLINE): 2250-0758, ISSN (PRINT): 2394-6962 Health Benefits of Water Mastaani, Pune Medicinal Benefits of Beverages Nannaari (Sarsaparilla) Sarbat – lemon-based drink, Tamil Nadu IV. INDIAN BEVERAGES Nimbu pani (lemonade) Indian lemonade: lemons, water, sugar & salt Alcoholic Summer refresher Non-alcoholic May be flavoured, spiced and other juices added Tea, Coffee etc. for additional flavour & colour Carbonated soft drinks Rich in vitamin C Bottled fruit based beverages Ookali – hot drink made by boiling coriander Other Beverages seeds, Western India Very Little in Organised Sector Sambharam Rooh Afza Sharbat V. LIST OF BEVERAGES IN INDIA Drink concentrate prepared in India over 100 years ago Aam panna – made from mango Contains herbs, fruits, vegetables, flowers, root & Tasty & healthy beverage with cooling property sugar especially in Indian summer Can be taken with milk or water Good source of B and C vitamins Refreshing drink with therapeutic & nutritional Given to convalescing patients value Coconut Water Prevents dehydration & heat stroke Clear liquid of young tender coconuts Stimulates heart, liver & kidney functions Popular beverage in tropics Saunf, Gujarat Available in canned, bottled & in Tetra Pak Sakar(rock sugar)-loung(cloves) Pani - Nutritious Famous in Gujarat, Rajasthan Given to convalescing patients, aged, those Sattu Pani - Famous in North India requiring special Sharbat – drink that has many variants Fruit jump Solkadhi Gajjar ka doodh Sugarcane juice Jal- jeera Thandaai Indian beverage made with water & Ambil or Ambli - prepared by using Ragi flour predominantly jeera (cumin) and buttermilk, Maharashtra and Karnataka Also contains ginger, black pepper, mint, black Neera salt, fruit powder (mango, lemon), chili powder MILK-BASED etc. BEVERAGES Helps digestion with cooling effect of mint Jigarthanda, Madurai Kala Khatta Kanji Kesar kasturi Kokam sarbat Kokum Sharbat -Kokum sherbat besides protecting against dehydration & sunstroke also helps lower fever & alle Cocum (Garcinia indica) has culinary, LASSI & BUTTERMILK pharmaceutical & cosmetic properties Lassi: yogurt-based drink made by blending Contains hydroxy-citric acid used for weight yogurt with water & spices like cumin & optional reduction sugar Used in curries and for making cooling sweet Bhang lassi – an intoxicating beverage prepared beverage from kokum syrup from the leaves and flowers (buds) of the Rgic reactions female cannabis plant, consumed as a beverage in In Ayurveda, used to treat dysentery, infection & the Indian subcontinent haemorrhoids, and helps cardiovascular system & Higher fat content than buttermilk, which is liquid stabilises liver function remaining after churning soured cream to remove Kulukki sarbath butter but also made from fermented cow’s milk Laopani 360 Copyright © 2016. Vandana Publications. All Rights Reserved. www.ijemr.net ISSN (ONLINE): 2250-0758, ISSN (PRINT): 2394-6962 Rich in calcium, lower fat and lactose than milk Nilgiri tea and contain B vitamins Tulsi tea FALOODA – a cold and sweet beverage FLAVOURED TEA containing many ingredients, such as rose Elaichi tea/Cardamom tea syrup, vermicelli, basil seeds, tapioca pearls, and Ginger tea pieces of gelatin mixed with kulfi, milk or water. Lemon tea Thandai Bhang thandai FLAVOURED MILK Badam Milk – Almond Flavoured Milk Kesar milk – saffron-flavoured milk Rose milk TEA AND COFFEE COFFEE Indian filter coffee – a sweet milky coffee made from dark roasted coffee beans (70–80%) Indian filter coffee served hot and frothy in a traditional and chicory (20–30%) tumbler and dabara Instant coffee TEA INDIAN TEA CULTURE Masala chai served with tea biscuits A cup of Darjeeling tea Assam tea VI. CONCLUSION Balma green tea Berinag tea Indian Food Industry to be $300 billion by 2015 Darjeeling tea from the present $200 billion About 25% in organised and Doodh Pati Chai 75% in unorganized. Non-alcoholic beverages market Green tea around $5 billion. Health beverages market is $300 million Masala chai and is the fastest growing. Irani chai REFERENCES [1] Article.economictimes.indiatimes.com/2015-05- 26/news/62672051-1-fb-sector-lakh-crore unorganized – sector. [2] Economic survey (Food an beverage industry) [3] Food processing/ Make in India [4] Ministry of food processing industry [5] www.ibef.org/ industry/indian-food-industry.aspx 361 Copyright © 2016. Vandana Publications. All Rights Reserved. .