Abstract list subjected to change INFORMATION MANAGEMENT Session Area Ref Programs Tracks Segment Industry Speaker(s) Info Session Title Abstract BLS034 Information BLS Business Cross Industry Data Cross Ivan Milman Providing Business Government, Financial Services, Healthcare and Telco Industries are undertaking initiatives to Management Leadership Warehousing, Industry Value by combining improve the ability to deliver trusted data and content about their customers in order to optimize InfoSphere, MDM with Identity business processes, gain market-share, reduce costs and ultimately improve customer Master Data Analytics experiences. This requires the need to effectively manage and share trusted and accurate data Management & about a person and organization and to incorporate analytics to gain better customer insight, Foundation determine potential risk and fraud. Developing a Single View of a Citizen combines the capabilities Tools of MDM Server or Initiate MDS, EAS, GNR and information Server to enable the secure sharing of trusted master information about a person or organization in the right context at the right time for a business process or for Analytics. BLS016 Information BLS Business Database Data Cross Cristian Molaro Distributed Access to Abstract: DB2 for z/OS is most probably the center of your business world - fortunately DB2 has Management Leadership Management Management Industry DB2 for z/OS: evolved to better and more efficiently support today's increasing distributed access demands. including Successful Keeping up with the latest updates to this complex n-tier architecture that can support Databases, Administration heterogeneous applications can be daunting, and you may be missing out on the advantages of the Data new and upcoming features. This presentation is the result of the joint work of DDF developers and Management on-the-field consultants and proposes a review of typical customer implementations and their most Solutions and important opportunities and risks from a DRDA point of view. It recommends best practices with Tools respect to high availability, monitoring and troubleshooting. BLS019 Information BLS Business Data Governance Data Cross Harald Götz Data Quality As data quality management becomes more and more recognition within data warehouse projects, Management Leadership Warehousing, Industry Management: this presentation will address the general need for data quality management and demonstrate the InfoSphere, InfoSphere and power of the combination of InfoSphere products and Cognos products to archieve the goal of good Master Data Cognos 10 BI - a data quality within the whole system. Management & powerful combination Foundation Tools BLS020 Information BLS Business Master Data Data Cross Ivo-Paul Tummers How retailers can Short Cycled MDM implementation inclusive of PLM, PDM and data modelling Management Leadership Management Warehousing, Industry implement MDM for InfoSphere, PIM in 1 Quarter Master Data Management & Foundation Tools BLS022 Information BLS Business Data Governance Data Data Tuvia Alon Data Governance This case study will demonstrate a particular customer's Data Governance process (which in and Management Leadership Warehousing, Governance Implementation through of itself may be beneficial to other customers), and show how this process is implemented with the InfoSphere, Information Server InfoSphere IIW Industry Model supported by InfoSphere Data Architect; and relies on the Business Master Data Foundation Tools: a Glossary, Information Analyzer and FastTrack applications in conjunction with Data Stage on the Management & Case Study. Information Server v8.5 platform to implement both business and IT processes within Data Foundation Governance. This session will show the process primarily from a business perspective (rather than Tools a tool perspective), emphasizing how the Foundation Tools simplify and enable monitoring and control of the DG process that would be, at the very least, challenging without these applications. BLS040 Information BLS Business Information & Data Cross Segment Cross Doug Laney Infonomics: The Increasingly, information is the stuff of our capitalistic cosmos that affects the orbits of so many Management Leadership Governance Industry principles of enterprises. Data may be the dark matter that permeates the economy, but that shouldn’t stop us information asset from formally measuring and managing it. Imagine any enterprise unable to account for its management and inventory of finished goods and materials. This is the unfortunate circumstance for organizations valuation that sell or leverage information. Established financial standards and econometric methods fail to enable quantifying this increasingly ubiquitous yet admittedly amorphous class of asset. Until they do, or perhaps as a harbinger, this session will illustrate several methods enterprises can and should be using today to formally account for the value of their information assets. Enterprises looking to make more intelligent investments in infrastructure, applications, processes, projects and businesses must first understand the potential and relative value of their information assets. As well, they need to understand the costs involved in managing and delivering that information. You Will Learn • Why quantifying information asset value is a requisite for managing information • How information accounting differs from other classes of asset accounting and how to determine the tangible value of information assets • How to build a business case or determine the ROI for information management projects • How to make sound business investments and strategic decision that take into account information asset value and management costs Geared To • CIOs, CFOs; business managers; business strategists; business development (M&A) staff; enterprise architects; IT purchasing management; data warehouse directors; data governance TCS016 Information TCS Technical Database Data Cross Bryan F. Smith Why are DB2 for z/OS IBM Data Studio and the IBM OptimIntegrated Data Management set of solutions spans a wide Management Management Management Industry DBAs Interested in array for many different individuals in the enterprise. This session focuses on what aspects of including Data Studio and Optim these solutions are of interest to the IBM DB2 for z/OS database administrator. These functions Databases, Tooling include query tuning, extended alters, proactive monitoring, and mapping of problem applications - Data all the way back to the line number of the application that generated the database request. Learn Management how the cost of database administration can be significantly reduced by this tool set that integrates Solutions and the life cycle of the data. This presentation will introduce currentcapabilities as well as discuss Tools future directions. The presenter of this session is thetechnical lead of IBM’s Database Administrative Tooling. •Objective 1: Understand the capabilities of the no-charge IBM Data Studio offering •Objective 2: Understand how pureQueryenables DBAsto control Java and .NET applications •Objective 3: Stop the finger-pointing to the database for all Java and .NET application performance issues •Objective 4: Understand how OptimQuery Workload Tuner helps in performing query tuning on a workload •Objective 5: Understand IBM's directions on database performancemonitoring with TCS028 Information TCS Technical Database Data Cross David Beulke Database Performance Is your database application experiencing poor response time, scalability problems, and too many Management Management Management Industry Discoveries and deadlocks or poor application performance? One or a combination of zParms, database design including Recommendations and application coding techniques can cause these performance issues. Databases, Data There are many new DB2 9 and DB2 10 techniques, system parameters, database design, and Management application coding methods to avoid problems and revitalized your older databases’ performance. Solutions and This presentation will take you through the discoveries found during recent performance reviews Tools and you will learn about the latest recommendations for fixing your database and application performance problems. • Understand the database design techniques with the PBG tablespaces • Learn about the latest zParms and the optimum settings for OLTP or DW BI systems • Learn the latest coding considerations and techniques for Java and .NET applications • Find out the latest recommendations for application performance coding • Understand the latest consideration and recommendations for efficient setup and maintenance of your table spaces and indexes TCS029 Information TCS Technical Database Data Cross Cristian Molaro Monitoring and Abstract:With today's complex n-tier architectures and heterogeneous applications and platforms, Management Management Management Industry Troubleshooting optimization and availability can be a challenge. In addition, the ways on which DB2 communicates including Distributed Access to with its distributed clients is evolving and presents new challenges for monitoring and Databases, DB2 for z/OS troubleshooting. This presentation will explore and provide hints and tips on how to monitor and Data troubleshoot distributed access to DB2 for z/OS. Management Hilites:This topic will help users and administrators to better understand how optimize, monitor and Solutions and troubleshoot DB2 for z/OS as a server for distributed applications. A complex