CLASSICS OF SEMIOTICS Edited by Martin Krampen Hochschule der Kiinste Berlin, Federal Republic of Germany Klaus Oehler Universitat Hamburg Hamburg, Federal Republic of Germany Roland Posner Technische Universitat Berlin Berlin, Federal Republic of Germany Thomas A. Sebeok Indiana University Bloomington, Indiana Thure von Uexkull Universitat Ulm Ulm, Federal Republic of Germany PLENUM PRESS • NEW YORK AND LONDON Contents Foreword to the English Language Edition vii Thomas A. Sebeok Preface jx Roland Posner Klaus Oehler 1. An Outline of Peirce's Semiotics 1 1. Stages in the Foundation of Semiotics 2 2. The Foundations of Peirce's Semiotics 5 3. The Importance and Generality of Peircian Semiotics 8 4. Some Aspects of Peirce's Consensus Theory 11 Notes 18 References 20 Roland Posner 2. Charles Morris and the Behavioral Foundations of Semiotics 23 1. Intellectual Development and Specialization 23 2. Phases of an Action 26 3. Types of Signs 28 4. Dimensions of Signification >. 33 5. Dimensions of Sign Use 39 6. Dimensions of Value 42 Notes 46 References 53 xiv CONTENTS Martin Krampen 3. Ferdinand de Saussure and the Development of Semiology .. 59 1. On the Biography of de Saussure 59 2. Semiology and Linguistics in de Saussure 61 3. On the Semiological Generalization of de Saussure's Basic Concepts 66 4. De Saussure's Semiology and Problems of Structuralism 78 5. Perspectives of Semiology 83 Notes 84 References 86 Jurgen Trabant 4. Louis Hjelmslev: Glossematics as General Semiotics 89 1. La Langue as the General Principle of Semiotic Structure 89 2. The Double-Articulated or Twice-Formed Sign 93 3. Connotation and Metasemiology 100 Notes 106 References 108 Umberto Eco 5. The Influence of Roman jakobson on the Development of Semiotics 109 1. The History of an Ostracism 109 2. The Quest of Semiotics Ill 3. The Basic Assumptions 113 4. The Final Design 122 Notes 123 Thomas A. Sebeok 6. Karl Buhler 129 1. Background 129 2. Buhler and Intimations of Semiotics 131 3. Open Questions 142 References 143 CONTENTS xv Thure von Uexkiill 7. The Sign Theory of Jakob von Uexkiill 147 1. Personal History and Field of Research 147 2. What is Umwelt Research? 148 3. Umwelt Research and Linguistics 149 4. The Problem of the Sign-Receiver, the Law of "Specific Life-Energy," and the "Elementary Self' 151 5. The "Private" Nature of Signs 153 6. The Composition of Man's Experiental Universe Seen as a Composition of Sign Processes 155 7. The Subjective Universe of the Observer as the Key to the Self-World of the Animal under Observation 162 8. The Functional Circle as a Special Case of the Contrapuntal Correlation 166 9. Essentials of Jakob von Uexkiill's Theory of Signs 169 10. Concluding Observations: Attempt at a Comparison of Uexkiill's, Peirce's, Saussure's, and Morris' Theories of Signs 172 Notes 175 References 178 Eugen Baer 8. Thomas A. Sebeok's Doctrine of Signs 181 1. Sebeok's Career and Theoretical Point of Departure 181 2. Historical Sketch of the Semiotic Tradition 184 3. Anthroposemiotics and Zoosemiotics 187 4. Contributions to the Classification of Signs and Sign Systems 190 5. Endosemiotics and Exosemiotics: The Semiotic Self 195 6. Sebeok's "Thomism" 196 7. Forms of Life and Forms of Language 201 8. Totem and Taboo 203 9. Semiotics in Transition 206 Notes 207 References 207 Glossary 211 Author Index 259 Subject Index 265 .