Castlemilk Car Club Carplus Feasibility Study Report Our ref: 22843101 January 2016 Client ref: Castlemilk Car Club Carplus Feasibility Study Report Our ref: 22843101 January 2016 Client ref: Cover photo: “Castlemilk Panorama by Glasgowfoodie, licensed under CC BY-SA 2.0 Prepared by: Prepared for: Steer Davies Gleave Carplus 28-32 Upper Ground Thorn House London 5 Rose Street SE1 9PD Edinburgh EH2 2PR +44 (0)20 7910 5000 www.steerdaviesgleave.com Steer Davies Gleave has prepared this work for Carplus. This work may only be used within the context and scope of work for which Steer Davies Gleave was commissioned and may not be relied upon in part or whole by any third party or be used for any other purpose. Any person choosing to use any part of this work without the express and written permission of Steer Davies Gleave shall be deemed to confirm their agreement to indemnify Steer Davies Gleave for all loss or damage resulting therefrom. Steer Davies Gleave has prepared this work using professional practices and procedures using information available to it at the time and as such any new information could alter the validity of the results and conclusions made. Contents Executive Summary ....................................................................................................................... i Overview ........................................................................................................................................ i Summary of Benefits of Car Clubs ................................................................................................. i Identifying the Market ...................................................................................................................ii Stakeholder, Business and Public Engagement .............................................................................ii Income Spent on Travel and Travel Options ................................................................................ iii Review of Car Club Business Models ............................................................................................ iii Conclusions and Recommendations ............................................................................................. iii 1 Summary of Benefits of Car Clubs ....................................................................................... 1 Individual, Environmental and Societal ........................................................................................ 1 2 Analysis of Fleet Data ......................................................................................................... 3 Making Use of a Car Club .............................................................................................................. 3 3 Identifying the Market ........................................................................................................ 5 Relative Car Club Market Size ....................................................................................................... 5 4 Stakeholder, Business and Public Engagement .................................................................. 25 Introduction ................................................................................................................................ 25 Stakeholder and Business Engagement ...................................................................................... 25 Public Engagement ..................................................................................................................... 26 5 Identification of Payment Solutions .................................................................................. 29 Introduction ................................................................................................................................ 29 Car Club Membership and Use ................................................................................................... 29 Payment Methods ...................................................................................................................... 29 6 Income Spent on Travel and Travel Options....................................................................... 32 Introduction ................................................................................................................................ 32 Income Spent on Travel .............................................................................................................. 32 Travel Options ............................................................................................................................. 34 7 Review of Car Club Business Models ................................................................................. 37 Assessment of the Need ............................................................................................................. 37 Castlemilk EV Car Club – Accessible and Affordable .................................................................. 38 January 2016 EV Car Club Models – Keeping Costs Down ................................................................................ 39 Start-up Support for an EV Car Club ........................................................................................... 43 Use of Electric Vehicles ............................................................................................................... 43 8 Conclusions and Recommendations .................................................................................. 44 Overview ..................................................................................................................................... 44 Key Findings ................................................................................................................................ 44 What Does This Mean for Castlemilk? ........................................................................................ 44 Next Steps ................................................................................................................................... 46 Figures Figure 3.1: Population Density by Benchmark Location ............................................................... 6 Figure 3.2: Population Density...................................................................................................... 7 Figure 3.3: Travel to Work Mode by Benchmark Location ........................................................... 8 Figure 3.4: Travel to Work by Non-Car Modes ............................................................................. 9 Figure 3.5: Car Ownership by Benchmark Location.................................................................... 10 Figure 3.6: Households Without Access to a Car ........................................................................ 11 Figure 3.7: Access to Local Services by Benchmark Location ..................................................... 12 Figure 3.8: Access to Local Services ............................................................................................ 13 Figure 3.9: Public Transport Catchments ................................................................................... 14 Figure 3.10: Drive Time Catchments .......................................................................................... 14 Figure 3.11: Qualifications by Benchmark Location ................................................................... 15 Figure 3.12: Individuals with Degree Level Qualifications or Higher .......................................... 16 Figure 3.13: Propensity to Join a Car Club by Smarter TravelStyle Group ................................. 17 Figure 3.14: Smarter TravelStyle by Benchmark Location .......................................................... 18 Figure 3.15: Smarter TravelStyle ................................................................................................ 19 Figure 3.16: Driving Licence Holders by Socio-Economic Classification in Scotland .................. 20 Figure 3.17: Proportion of Economically Active Residents by Socio-Economic Classification ... 20 Figure 3.18: Estimate of Licence Holding ................................................................................... 21 Figure 3.19: Deprivation Levels .................................................................................................. 22 Figure 3.20: Total Claimants of Jobseeker’s Allowance .............................................................. 23 Figure 3.21: Percentage of Population Reporting Bad or Very Bad Health ................................ 24 January 2016 Figure 6.1: Average Weekly Expenditure on Travel and as a Proportion of Income .................. 33 Figure 6.2: Estimated Proportion of Income Spent on Travel in Castlemilk ............................... 33 Figure 6.3: Bus Routes From and Within Castlemilk .................................................................. 34 Figure 7:1: Cost Comparison of EV Car Club Options with Commercial Rate Range as Reference .................................................................................................................................................... 42 Tables Table 0.1: Rating of Castlemilk by Factors which Affect Demand for Car Clubs ...........................ii Table 1.1: Comparing Car Club Members’ Travel Patterns with the General Population ............ 2 Table 5.1: Payment Options ....................................................................................................... 30 Table