EMBARGOED UNTIL 00.01 am Thursday 2 August 2012 Q2 2012 RAJAR RESULTS BAUER RADIO REPORTS SOLID RAJAR RESULTS, LED BY STRONG PASSION PORTFOLIO PERFORMANCE - Total Bauer Radio audience is 13.3m listeners, up in reach, hours and share quarter- on-quarter - Strong Passion performance led by Kiss, Smash Hits and heat radio Bauer Place Portfolio focuses on Bauer Passion Portfolio is the home of relevant and local programming in all the passionate, iconic national brands premier towns and cities across the UK. dedicated to music and entertainment. The Place Portfolio reaches 8.5 The Passion Portfolio reaches 6.6 million adults each week million adults each week Place Portfolio has a market share of Passion Portfolio has a market share 6.7% and each listener tunes in for of 3.9% and each listener tunes in for 8.3 hours a week, on average 6.2 hours a week, on average The portfolio is commercial number Nationally Kiss reach is up yoy to one for reach and share in 20 of the 21 4.4m, hours up to 22.7m, share up to markets 2.2% Magic 105.4 reaches 1.95m listeners a In London Kiss 100 is the most week in London listened to radio station for 15-24 and 15-34 year olds (reach and share) Smash Hits is the number 1 digital commercial radio station across the UK with record breaking hours up 19% yoy heat radio’s total hours jumped up 33% yoy Further information: Braben on 0207 025 8021 / [email protected] Bauer Gets Social Bauer Radio’s continued focus and investment in its engaging multi-platform offering for listeners, as well as advertisers, is reflected in its online and social media figures with over 2 million app downloads, over 2 million people connected through Facebook and Twitter and over 2 million unique users to station websites. Dee Ford, Group Managing Director Radio, Bauer Media, said: “Bauer Radio has performed well this quarter, with positive quarterly increases across reach, hours and market share. The Place Portfolio continues to perform well, where it remains commercial number one in 20 out of 21 markets, whilst the Passion portfolio goes from strength-to-strength, with record-breaking results for Smash Hits and strong performances again from our powerful multi-platform brands Kiss and heat radio.” Source: RAJAR / Ipsos - MORI / RSMB, period ending July 1 2012, all stations and groups results are reported on their specified reporting period and TSA. Available for comment: Steve Parkinson, Managing Director, Bauer Radio London Karen Stacey, Head of Broadcast Sales & Bauer Access, Bauer Media Ric Blaxill, Music and Content Director, Bauer Radio www.baueradvertising.co.uk Further information: Braben on 0207 025 8021 / [email protected] .