VTD 2016 EVERBANK FIELD JACKSONVILLE JAGUARS IN LED VIDEO DISPLAYS Experience the difference of Daktronics LED video display options as they engage your fans and provide you with vast possibilities to create an entertainment destination. Bring your digital canvas to life with exciting and interesting content or highlight sponsors with a Moment of Exclusivity. With more than 13,000 video display installations worldwide, including the World’s Largest Scoreboard at the home of the MAKE IT Jacksonville Jaguars, and offices around the globe, the Daktronics UNIQUE. team can serve the needs of any event, large or small. MAKE IT MEMORABLE. www.daktronics.com 2 WELCOMEWELCOME The Roadmap To Real-Time, Data-Driven Stadium Operations techday How best to join it all up? Thanks for joining us at Twickenham Stadium. Following the presentation on its move to cashless match day operations at TheStadiumBusiness Summit last year in Barcelona, the Rugby Football Union was inundated with requests from other sports clubs and venues to view the systems installation at Twickenham Stadium and gain more insights into this groundbreaking stadium technology upgrade. TheStadiumBusiness is honoured to partner with the RFU and its expert team at Twickenham Stadium to offer this one-day, expert briefing on the stadium’s systems integration to satisfy those curious soles. EVERBANK FIELD TheStadiumBusiness’ Tech Day is a unique opportunity to go ‘behind the JACKSONVILLE JAGUARS scenes’ at one of the world’s leading stadiums, learning from our peers and industry experts how to maximise the ROI on venue technology investments. Our thanks go to our hosts at RFU (in particular George Vaughan, Andy Ward and Richard Knight) for all their help in putting this day together. And to the RFU’s key technology suppliers for backing the day, supporting the live demos and showcasing their world-class solutions. IN LED VIDEO DISPLAYS Finally – above all – our thanks to YOU for taking the time to join us. We wish Experience the difference of Daktronics LED video display options you a very insightful (data-driven) day out. as they engage your fans and provide you with vast possibilities to create an entertainment destination. Bring your digital canvas to life with exciting and interesting content or highlight sponsors with a Moment of Exclusivity. With more than 13,000 video display installations worldwide, Ian Nuttall & TheStadiumBusiness team including the World’s Largest Scoreboard at the home of the MAKE IT Jacksonville Jaguars, and offices around the globe, the Daktronics UNIQUE. PS. We are committed to making TheStadiumBusiness meetings the most team can serve the needs of any event, large or small. MAKE IT MEMORABLE. effective business gatherings in this sector. If there’s anything you want to know – or somebody you want to meet – just ask. We’re happy to help. *FOR YOUR DIARY TheStadium Business Summit 2016 heads to Madrid, 31 May-2 June. Tweet tweet... And we host our first two- @StadiumBusiness day VTECH16 Venue Tech Join in #TechDay Meeting – for CTOs in sports, entertainment, arts, culture and event venues – in Belfast, 11-12 October. www.daktronics.com 3 VTD 2016 Speaker Profiles Ian Nuttall insight into the business and a full appreciation of how best to maximise the opportunities that each venue presents. FouNder, TheSTadIumBuSINeSS / Richard has worked in and developed both new and existing XPerIology stadia with a detailed eye for operational excellence, Ian is the Owner and Founder of commercial progression and maximising the experience of TheStadiumBusiness, presented by all stakeholders. As Stadium Director at Twickenham he is his Xperiology events business. His responsible for over £200m worth of investment, which has working life began in sports hospitality seen it develop from an aging rugby stadium into a genuine events management (including Formula 1, horse racing 365 day commercial business. and Wimbledon) before pursuing an award-winning career in B2B magazine publishing. He has co-launched and edited numerous business titles (ranging from energy Ian ritchie and industrial processes through to airport design and ceo, rFu Intelligent Transportation Systems). He has also founded Ian joined the RFU as CEO in 2012. many of the sports sector’s most respected publications Previously CEO of the All England Lawn and news sources. In addition to his ongoing commitments Tennis & Croquet Club for six years, he as a sports business writer and speaker, Ian provides has more than 30 years’ experience highly-valued, specialist consultancy to the sports and across business, media and sport. Ian entertainment venue sector. Xperiology also owns and has held several senior non-executive positions with leading organises the industry’s much-respected Fan Experience UK sporting organisations, including serving as the first Forum, Premium Seat Seminar, Ticketing Technology Forum independent non-executive director of a domestic football and The LEVEL Summit meetings. governing body, when he served on the Board of the Football League from 2004-2011. He was also a member of the Barry aherne Wembley Stadium Board from 2008-2011. He became a barrister after university but moved to Granada TV, starting a eveNT markeTINg maNager, rFu very successful career in TV and media, including as Channel Barry is Event Marketing Manager 5 Chief Executive. and joined the RFU in 2004, where he launched the first ever proactive group ticket sales programme in professional george vaughan rugby. In 2012 he joined the newly formed SeNIor ProJecT maNager, rFu marketing team in his now current role. Barry is responsible George has worked within the IT for ticket marketing, venue hires, the fan experience, event department, heading up many of the production, brand strategy and creative, with specific focus technology initiatives that Twickenham on events hosted here at Twickenham and other events has embraced over the last few years. hosted by the RFU nationwide, including the upcoming World Exploring technologies outside of the Rugby U20 Championship. venue sector and helping to shape a new commercial model for the industry has allowed the RFU to reduce expenditure Jonathan harris in key commercial areas and increase profitability, which is of key benefit to the sport at all levels. Outside work, he is a keen FINaNce dIrecTor, TwIckeNham writer and sold his first film script back in 2007. He was also a eXPerIeNce lImITed member of the RFU team that travelled to Everest Base Camp Jonathan is the Finance Director of TEL in 2005 to play the world’s highest ever game of rugby, in which is a JV formed by the RFU and support of Spire and Show Racism The Red Card. Compass Group to sell and operate several key revenue streams at Twickenham Stadium. These include matchday hospitality, matchday andy ward head oF merchaNdISe aNd public food and beverage, and conferences and events. The JV was formed in 2000 and in recent years the business lIceNSINg, rFu Andy is Head of Merchandise and has grown significantly into a £40m turnover business. Licensing and joined the RFU in 2006 Jonathan qualified as a chartered accountant with PwC and as Head of Retail. His remit covers all prior to joining the RFU in 2012, held senior financial roles at aspects of retail, licensing, museum and Manchester City FC and Manchester United FC. tours, and print and kit resources. The role also leads on the richard knight kit sponsorship deals and is the liaison between the teams and Canterbury, the kit partner. Prior to the RFU, Andy worked STadIum dIrecTor, rFu in retail - namely Woolworths and Toys r Us - in a variety of Richard has over 25 years’ experience functions across buying, logistics and marketing. in the stadia and venue management industry having worked at some of the world’s most iconic stadiums including Twickenham, Wembley, the Olympic Stadium in Sydney and the Hong Kong Stadium. This breadth of international experience has given Richard a thorough 42 PROGRAMMEWELCOME The Schedule 09.00 Registration and Welcome Coffee 09.45 Welcome to TheStadiumBusiness Tech Day 2016 • Ian Nuttall, Founder, TheStadiumBusiness 10.00 Welcome to Twickenham Stadium, the Home of England Rugby • Ian Ritchie, Chief Executive, Rugby Football Union 10.15 Twickenham Stadium: Timeline, Milestones and CapEx Twickenham Stadium has undergone significant investment in the last two decades and now provides world-class, sports and entertainment experiences. Most recently, £75m was invested in major upgrades to the amenities, the visitor experience and technology prior to hosting last year's Rugby World Cup. There are now plans for further redevelopment. • Richard Knight, Stadium Director, RFU 10.45 Going Cashless: Barriers and Benefits Twickenham Stadium has converted its payment infrastructure from a predominantly single channel, cash-focused estate to one of the most advanced, multi-channel venues in Europe. Five hundred contactless-enabled, next generation POS and a new, dynamic, corporate-box ordering solution are just part of a series of innovations that have helped enhance the fan experience and introduce some of the most unique payment solutions ever brought together in one stadium. • George Vaughan, Senior Project Manager, RFU • Andy Ward, Head of Retail and Licensing, RFU 11.15 Coffee Break 11.45 Partners and Partnerships: Who Does What? The RFU has partnered with some of the most high-profile and influential commercial sponsors in sport – from SkySports and O2 through to Samsung and IBM. How are these leading brands using Twickenham’s technical infrastructure to engage and activate fans on match days? Where does technology play a key role for ROI for the RFU’s range of sponsors? • Barry Aherne, Event Marketing Manager, RFU • Jonathan Harris, Finance Director, Twickenham Experience Ltd. 12.15 Gametime: Matchday Systems & Processes [PANEL] Match day at Twickenham is a huge undertaking with 80,000+ fans, thousands of temporary staff and millions of data points. How is the match day experience being enhanced and enriched using the new technology investments? A roundtable with: • Richard Knight, Stadium Director, RFU • Andy Ward, Head of Retail and Licensing, RFU .