MEGA Parnas Saint-Petersburg, Russia Reaching out 13.7 MLN to millions VISITORS ANNUALLY Perfectly located to serve the rapidly developing districts of Known for its inspiring home furnishings ideas with IKEA and Vyborg the Leningradsky region and Saint-Petersburg. Thanks to the brands like H&M, Zara and Uniqlo, MEGA Parnas has forged a easy transport links and 91% brand awareness, MEGA Parnas reputation as the ideal place for families to shop and dine together. reaches out far beyond its immediate catchment area. It benefits Already the go to destination in Saint-Petersburg and beyond, from the new Western High-Speed Diameter (WHSD) a unique MEGA Parnas is currently enjoying a major redevelopment. high-speed urban highway being created in St. Petersburg, And with an exciting new design, improved atmosphere, becoming a major transportation hub. services and customer care, the future looks even better. Sertolovo Sestroretsk Kronshtadt Vsevolozhsk Western High-Speed Diameter Saint-Petersburg city centre Catchment Areas People Distance Peterhof ● Primary 1,056,720 16 km Kirovsk ● Secondary 670,340 16–40 km ● Tertiary 1,686,410 > 40–140 km Otradnoe 52% 28% Total area: 3,754,817 Kolpino CUSTOMERS COME YOUNG 3 МЕТRО BY CAR FAMILIES STATIONS NEAR BY Lomonosov Sosnovyy Bor Krasnoe Selo A region with Loyal customers MEGA Parnas is located in the very dynamic city of St Petersburg and attracts shoppers from all over strong potential St Petersburg and The Leningrad region. MEGA is loved by families, lifestyle and experienced guests alike. St. Petersburg and the Leningrad region are Pushkin, Gatchina, Kolpino, Vsevolzhsk, Petrodgvorets, Zelenogorsk and Vyborg. St. Petersburg and the Leningrad region are two independent GUESTS VISIT MEGA 106 MINS areas within the Russian Federation. They are situated in the St. Petersburg AVERAGE 2.4 TIMES PER MOTHS 31% 62% north-west of European Russia and are part of the north-western DWELL TIME HAVE KIDS UNDER 16 OF CUSTOMERS MEGA Parnas is situated in the north-east of St. Petersburg. Federal District and north-western Economic Region. ARE MARRIED Sitting on the Neva River and the Gulf of Finland, St. Petersburg The Leningrad region is Russia’s second city and one of its principal economic centres The Leningrad region stretches 450 km from east to west and with industry and tourism at its heart. 320 km from north to south. It borders the Gulf of Finland as 1,270 EUR well as the Ladoga and the Onega lakes. The major cities here AVERAGE MONTHLY 72% 39 YEARS OLD 59% INCOME REGULAR AVERAGE CUSTOMER WOMEN CUSTOMERS The Leningrad Region: St. Petersburg 5 BILLION EUR RETAIL TURNOVER 2 * EXCLUDING ST. PETERSBURG 85.347 km AREA OF THE REGION 7.073.495 POPULATION IN REGION Industries: INCLUDING CITY OIL AND GAS MACHINE AEROSPACE SHIPBUILDING BUILDING HEAVY MACHINERY RADIOELECTRONICS St. Petersburg: 1.439 км2 17.1 BILLION EUR CITY AREA RETAIL TURNOVER Family fashion Classic fashion Sport Service Young fashion Food 107.640 SQM Electronics GLA 154 STORES 5.500 PARKING SPACES 91% BRAND AWARENESS The numbers add up Not only is the local population booming, the combined can enjoy established fashion brands like Zara, H&M, Lacoste, catchment area is 3.7 million people, a 5% increase since Tommy Hilfiger, Cropp, Rendez Vous, Lady&Gentleman, 2012. Add to this that by 2020 the Parnas region will grow Stradivarius, Pull&Bear, GAP and Boardriders. And soon the to approximately 250,000 inhabitants. MEGA Parnas customers upgraded MEGA Parnas will create even more reasons to visit. 106 MIN AVERAGE DWELL TIME 72% regular customers IKEA Centres Russia | +7 495 221 33 11 | [email protected] | www.ikeascr.com.