CENTRAL CITy 2035 West Quadrant Reader Purpose of this document This document summarizes topical, geographic and historic context for the upcoming discussion of the west quadrant of Portland’s Central City. It outlines past planning efforts, current issues and identifies potential opportunities throughout the west quadrant. You will find provocative questions intended to generate early discussion and highlight different points of view. In no way should this be interpreted as “the plan” or the “finished” product. IN THIS DOCUMENT YOU WILL FIND: A Center for Innovation and Exchange ��������������������������������������������������������� 2 West Quadrant Now ������������������������������������������������������������������������������������������� 4 West Quadrant Issues and Opportunities ��������������������������������������������������� 6 West Quadrant Plan Areas . 7 West Quadrant Systems . 10 West Quadrant Plan Project . 12 FOR MORE INFORMATION More detailed information is available on past planning efforts and existing conditions in the West Quadrant. If interested, please go to www.portlandoregon.gov/bps/cc2035 and look for: Two recently adopted plans: Central City 2035 Concept Plan North/Northeast Quadrant Plan Two research documents: Central City 2035 Subdistrict Profiles Design Central City, Volume 1 VANCOUVER/WILLIAMS CORRIDOR LOWER ALBINA LLOYD DISTRICT BANFIELD PORTAL: NE MULTNOMAH RIVER DISTRICT BANFIELD PORTAL: NORTH OF SANDY GOOSE HOLLOW DOWNTOWN CENTRAL EASTSIDE UNIVERSITY DISTRICT SE POWELL TRIANGLE SOUTH WATERFRONT The CC2035 project divides the Central City into quadrants. The North/Northeast Quadrant Plan was adopted in the Fall of 2012, along with the Central City 2035 Concept Plan. The West Quadrant Plan, now being undertaken, will address issues on the entire west side of the Central City, followed by the SE Quadrant Plan, which will look at the Central Eastside. February 2013 CENTRAL CITY 2035 A Center for Innovation and Exchange Portland's Central City is the region's business, cultural, retail, Guided by the CC2035 Concept Plan, the West Quadrant Plan recreational and education hub — a true civic center for jobs, will examine a range of land use, urban design, transportation, high-density housing, transit and other services. Central City environmental and economic development issues in the 2035 (CC2035) aims to use Portland’s intellectual, institutional western areas of the Central City. This includes the River and development assets to transform the Central City into a District (including the Pearl District and Old Town/Chinatown), distinctive center for innovation and exchange. Downtown, Goose Hollow, University District and South The Central City is already well positioned for this transformation; Waterfront areas. This project will result in policies to guide 5 its sheer number of uses, activities and people establishes an future public and private investment and development in the environment rich with potential. This density of activity cannot west quadrant of the Central City. be generated elsewhere in the state, making the Central City’s positive impact on economic development, creativity, civic engagement and livability of the region significant. The CC2035 Concept Plan is the first step to update the 1988 Central City Plan, establishing a 25-year blueprint that PORTLAND STATE strengthens the city center as the regional hub for residents, UNIVERSITY workers, shoppers, students and visitors. It is intended to guide development of more detailed quadrant plans through a Policy Framework, which focuses on economic development, housing, neighborhoods, health, environment, and the river, as well as an Urban Design Direction. DOWNTOWN 1 2 SOUth WATErfrONT Central City 2035 Concept Plan: Urban Design Direction 1 A CENtrAL RIVER 4 EAstsIDE CENTER Focusing new development, attractions and public Developing a new high-density residential, employment Density is a key factor in both the amenities on and along the Willamette River will and open space center in the Lloyd District will growth of cities, the happiness of highlight and celebrate the Central City’s most reinvigorate its role as the Central City’s eastside hub. prominent geographic feature. cities, and the wealth of nations. 5 EAst-WEst ORIENTATION And cities and regions where density is more 2 SOUthERN “BOOKEND” Creating distinctive and deliberate east-west concentrated near their urban cores — appear Organizing a new employment and education hub connections from public open spaces, streets, and to gain the biggest economic advantage.” around the river amenities will anchor the southern places will orient more of the Central City toward the Willamette “bookend” at South Waterfront and OMSI. Willamette River. Richard Florida, urbanist, 2012 3 NOrthERN “BOOKEND” 6 PEDEstrIAN/BICYCLE LOOP Stepping the Rose Quarter and North Pearl districts Providing a new pedestrian-bicycle facility that offers up to the river and connecting bridges with signature quieter, greener and safer access to and through the development and public spaces will anchor the Central City will complement the busier streetcar loop northern Willamette “bookend.” and network of bikeways, connecting people, districts, open spaces and the surrounding city. 2 From the transformation of Waterfront Park, Pioneer Square and the Esplanade to the introduction of the streetcar and expansion of the transit mall, the Central City has evolved dramatically to become an attractive center for jobs, housing, culture and community. This effort will advance more of this great work well into the 21st century.” Portland Mayor Charlie Hales, 2013 PEARL DIstrIct 3 LLOYD DIstrIct 4 6 CENtrAL EAstsIDE I-5 1 US 30 Willamette River 3 Central River 1 The Willamette River is the primary I-405 1 organizing feature of the Central LEGEND City, with vibrant bridgehead loca- tions, access and activities on and Burnside High density oice and 2 along it, and two “bookend” river- front districts. employment area C Innovation, entrepenurial Distinct Districts opportunity area 2 The Central City features a diverse A 1 Retail, entertainment opportunities to cultivate creative, US 26 economic and social innovation and area exchange. The districts have strong east-west orientations, linking them to the riverfront as well as to the sur- Science, technology and rounding communities. B education area Regional attraction A. Portland Art Museum, Connected Public Realm 3 The Central City is connected by a Portland Center for the series of loops: the greenway and Performing Arts, Arlene streetcar loops and a pedestrian- bicycle trail loop that provides qui- OMSI Schnitzer Concert Hall 2 eter access throughout the Central B. Keller Auditorium 3 of character choices: active, busy commercial experiences and greener C. Saturday Market east-west connections that link open spaces and the Willamette River. West Quadrant OHSU, VA Hospital, Plan area Shriners Hospital 1 I-5 Ross Island WEst QUAdrANT EMPLOYMENT ArEAS CENtrAL CITY 2035 UrBAN DESIGN CONCEpt The West Quadrant of the Central City includes the regional crossroads of the The Central City 2035 Urban Design Concept describes three key themes — Downtown office and retail/entertainment cores. It also incorporates growing A Central River, Distinct Districts and A Connected Public Realm — that support the employment areas in science, innovation and education around OHSU and PSU, and Central City’s strategic direction as a Center for Innovation and Exchange. new entrepreneurial businesses in the Pearl and Old Town/Chinatown districts. 3 CENTRAL CITY 2035 West Quadrant Now GUILD’S LAKE RUSSELL Riverscape LOWER INTERSTATE 405 FREMONT BR. ALBINA OR 30 Centennial BROADWAY Mills WEIDLER NORTHWEST LLOYD DISTRICT PETTYGROVE Fields Park DISTRICT BROADWAY BR. ROSE NORTHRUP RIVER QUARTER Tanner Springs Park DISTRICT LOVEJOY HOLLADAY Union INTERSTATE 405 INTERSTATE 14TH 13TH 11TH 10TH 9TH Station Jamison ALPHABET Square HISTORIC NW 13TH AVENUE United States DISTRICT STEEL BR. HISTORIC DISTRICT Postal Service 23RD 21ST 19TH 18TH GLISAN NEW CHINATOWN/ Classical Chinese EVERETT JAPANTOWN HISTORIC DISTRICT Garden INTERSTATE 84 DAVIS Brewery North White Stag Blocks COUCH Park Blocks Block BURNSIDE BR. Powell’s Jeld-Wen Field WASHINGTONBooks US Bancorp SKIDMORE/ Tower OLD TOWN Saturday KING’S HILL ALDER HISTORIC Market HISTORIC MORRISON DISTRICT DISTRICT PPS Lincoln YAMHILL Galleria DOWNTOWN High School Collins SALMON WEST Circle END Retail Core Director Pioneer Park GOOSE Courthouse MORRISON BR. JEFFERSON 18TH Arlene Schnitzer MORRISON Concert Hall HOLLOW COLUMBIA YAMHILL BELMONT US 26 HISTORIC CLAY Cultural District City Hall DISTRICT MARKET South Government Center CENTRAL Park Wells 13TH Blocks 12TH Fargo EASTSIDE Tower 11TH HAWTHORNE BR. 10TH Tom McCall MADISON 9TH PARK Waterfront Park HAWTHORNE UNIVERSITY Keller PSU Auditorium SOUTHWEST HILLS Urban BROADWAY Center 6TH 5TH INTERSTATE 405 4TH 1ST NAITO PARKWAY RIVERPLACE INTERSTATE 5 South MARQUAM BR. Waterfront PSU University Park Place LEGEND NEW BR. Historic District DIVISION PL. OHSU Schnitzer Campus Key redevelopment site (one block or larger) Park or open space POWELL (US 26) SOUTH ROSS ISLAND BR. Current subdistrict boundary WATERFRONT Central City boundary GIBBS BROOKLYN SOUTH PORTLAND OHSU Center for HISTORIC DISTRICT Health and Healing Significant buildings MARQUAM HILL Elizabeth Caruthers Park BARBUR INTERSTATE 5 MACADAM (OR 43) MOODY BOND ROSS ISLAND Cottonwood Bay 4 Westside by the Numbers Under the 1972 Downtown Plan and the