VOLUME 2 | ISSUE 2 — SUMMER 2017 FROM SHERYL’S MIC… I HOPE YOU AGREE, THAT IS WHAT WE’VE DONE. Here we We aren’t stopping any time soon. We’re expanding GROW our reach; adding new programming and creating new opportunities for us all. I’d especially like to congratulate Rob Wilkins, Again! our Vice President of Affiliate Relations/ Promotions and HBCU Initiatives, on Since our last issue of the Sheryl the great job that he has done to grow Underwood Radio Newsletter we’ve Sheryl Underwood Radio to 115 affiliates. grown to 115 radio affiliates. That’s As a result of this explosive growth we right, 115 Sheryl Underwood Radio have expanded our team. I’m pleased to Affiliates! That’s unheard of in our announce the addition of Lezell Lowe, our industry! So once again, I’d like to thank new Vice President of Sales everybody, our SUR crew, our affiliates, our listeners and everyone who had a hand in this Thanks again and Stay Tuned In! phenomenal growth. When we started, we had one thing in mind – create affiliate friendly content that was engaging, entertaining, current and informative and make all of that programmer-friendly. Sheryl! From Rob’s Desk... Sheryl Underwood Radio continues to expand! We look forward to adding more HBCU stations this fall when students are back in classes. We’re looking forward to continued growth, and as always, if you know of anyone who might want to air Sheryl Underwood Radio, please have them contact us: email [email protected] or phone 1-855- Sheryl-1. Super Producer TECHNotes — from Vic Frost New Dropbox Tuesday’s show will be accessible on the link by 10pm Monday evening Download Wednesday’s show will be accessible on Vic Frost will upload the the link by 10pm Tuesday evening daily show files for Sheryl Underwood Radio to dropbox. Thursday’s show will be accessible on the com using the following link by 10pm Wednesday evening schedule: Friday’s show will be accessible on the link Monday’s show will be by 10pm Thursday evening. accessible on the link by 5:00PM EST Sunday The link for Sheryl Underwood Radio is evening, unless special the same everyday for every show, please events delay delivery bookmark and use this link everyday. The for content in which show content stays in the dropbox account case an email will be until the next day’s show is uploaded. sent with adjusted Feel free to reach out if you have any time. questions. Supporting the brand… • Sheryl Serves As Commencement Speaker for Florida Memorial University Graduation. • University of IL at Chicago grants Honorary Degree of Humane Letters to Sheryl Underwood • Sheryl joins the Board of Directors of BUILD Community Development Corporation. BUILD is committed to making a positive difference in Selma, Dallas County, and Black Belt areas, and affecting positive change in the lives of those who help and/or need help. “Tell US about YOU” AFFILIATE INTRODUCTION Affiliates! Introduce yourself to the rest of the SUR Family. Tell us about your station an/or your crew. Submit a short profile to Rob Wilkins at rew7846@aol. com. Keep submissions to 300 words or less. WGHC 98.3 FM LP - Chicago, IL WGHC Supports Sisters In Service and hosts an awareness event in attempt to fight against Gun Violence As the first African Immigrant owned and operated terrestrial radio station in North America, our mission is first to provide broadcast media for under-served African and Afro- descendant communities in the northern neighborhoods of Chicago. Secondly we work to be involved in the community as a positive factor for development through informative, engaging, programming and activities. WGHC is having an awareness event in attempt to fight against Gun Violence in Chicago (Our Community Cares) on July 15th. We are asking our affiliate Sheryl Underwood to promote this event and help us raise funds for this event 101.3 Jamz WVAI Jaquan Middleton Program Director • General Manager •President Air Mix Virginia • The Ultimate Women’s Expo Sheryl inspired the crowd at The Ultimate Women’s Expo in Los Angeles, CA on April 30. The Expo is the nation’s largest women’s expo in the country. • Sheryl will be the guest speaker for the 32nd Annual Blackberry Brunch hosted by the Black Women’s Caucus of Charlotte/Mecklenburg (NC) on Saturday, July 29, 2017 from 11:00 am – 1:00 pm at the Friendship Missionary Baptist Church Conference Center at 3400 Beatties Ford Road, Charlotte, NC. “Tell US about YOU” AFFILIATE INTRODUCTION Doing Good In The Neighborhood Muskegon Area Teens Embark on Trip to Africa PAUL ALLEN BILLINGS/GM • WUVS-LP 103.7 THE BEAT • WMMT-LP 106.1 M106 Six (6) Muskegon area high school students will embark was inspired after King visited Ghana and I wouldn’t be on a life -changing journey to Africa. Five Honor Roll surprised if these students traveling to Africa return too Students from Muskegon Heights Academy and one with ideas to help change their communities.” Student from Orchard View High School will travel to According to Billings, the only thing the students were Ghana West Africa. The all-expense paid excursion asked to contribute towards the trip is the promise to sponsored by 103.7 the Beat FM, the West Michigan utilize what they’ve learned upon their return to help Community Help Network, and donations from people make Muskegon a better place. both in and outside of the community will include tours of the Abeadze Kyeakor Village, and the Slave Castles. “Perhaps travel cannot prevent bigotry, but by Paul Allen Billings of 103.7 says it’s been at the top of his demonstrating that all peoples cry, laugh, eat, worry, bucket list to see to it that students from the area would and die, it can introduce the idea that if we try and get a chance to accompany him to West Africa, a trip understand each other, we may even become friends.” he’s now made several times saying, “ Dr. Martin Luther – Maya Angelou King Jr’s famous speech, The Birth of a New Nation Sheryl Underwood Radio is entertaining Sheryl Underwood Radio is relevant, and features one of the funniest and tackling the hot topics of the day in a smartest comedians working today snappy, engaging, informative format. About – Sheryl Underwood – and a crew of The innovative Sheryl Underwood Radio seasoned radio and entertainment show provides the energetic conversation SHERYL veterans. The show is formatted to fit about relationships, entertainment, sports UNDERWOOD any time slot. Sheryl Underwood Radio and hot topics of the day, and YOU is smart, and speaks to the issues and provide the music your listeners want to RADIO interest of the Urban (18-34) and Urban hear. Adult Contemporary (25-54) listener. COMMUNITY INVOLVEMENT Black Radio Solidarity Day Driving Souls Campaigns When Black Radio Solidarity Day (BRSD) first started, it was to drive souls to the polls. Underwood says,“Today, BRSD is utilized to promote things we feel are important, like driving souls to the theaters in support of the movie Hidden Figures, and driving souls to give to HBCUs. We’re glad that other shows and announcers have joined us in this endeavor. Black Radio Solidarity brings all Black Radio and radio shows together to do good in the neighborhood.” BRSD supports Historically Black Colleges and Universities (HBCU) and HBCU radio stations. Underwood and Sheryl Underwood Radio recently broadcast live for 24 hours June 1-2 from J. Anthony Brown’s comedy club THE J SPOT. The effort spotlighted HBCUs, HBCU Radio Stations and Pack Rat Foundation For Education’s Historically Black College and University Initiatives and created a vehicle for giving directly to each entity! 115 AND GROWING STRONG Sheryl Underwood Radio recently announced the addition of its 115th radio affiliate. Funny. Smart. And CHANGING the GAME! Vic Frost, Executive Producer for SUR, “We understand “When we first started, people would ask why would you that all of us in radio learn from each other and we hope do sports as a part of your programming? We do sports that all shows will adopt the “affiliate friendly” model. to show what winning and losing looks like and how to Sheryl has always had the programmers in mind from handle enormous fame.” day one; giving each station relevant content, delivered in a user friendly format.” Although Sheryl Underwood Radio is a secular show, it produces products for gospel radio as well, and will soon Sheryl Underwood Radio is a very diverse show; with introduce “Spiritual Nourishment,” the gospel version of affiliates in Montana, South Dakota, New Mexico and in Sheryl Underwood Radio. every urban market from California through the South, into the Midwest in the Virgin Islands. The program is Rob Wilkins, Vice President of Affiliate Relations, has this “affiliate friendly” allowing radio stations to utilize Sheryl to say, “Sheryl’s vision of what program directors want, is Underwood Radio content and infrastructure, but the main reason Sheryl Underwood Radio is now heard program their own music. “We offer PSA’s and Black on 115 outlets.” Radio Solidarity Day to promote what’s good in the neighborhood.” Underwood adds, “We bring our affiliates Underwood says, “I would like to also congratulate Rob, together through events and our affiliate newsletter.” Vic, my Sheryl Underwood Radio crew and the entire team at Pack Rat Productions and Pack Rat Foundation For Education. I could not have done it without you.” Warren Ballentine, a Chicago native, tackles the Sheryl Underwood topics of the day, drawing from his background as motivational speaker, attorney, political activist Radio Welcomes and radio talk show host.