The Ferris FCC: Forging a new coalition Broadcasting'he newsweekly of broadcasting and allied arts Our 47th ii Dec Year 1977 - yewltness ews is # - in all 43 Arbitron demos.` .and #1 in 45 Nielsen demos (with one tie), again dominating the Twin Cities' news at 10 p.m.** Our news at 6 p.m. also led the field, winning 36 out of 43 Arbitron demos and tieing 5'. That's news dominance! To you it means that KSTP -TV is your best news choice for reaching people of all walks of life and of all ages. (For example, we deliver more than twice as many 18 -49 TSA adults as our closest competitor*.) Go with the clean -sweep channel: KSTP -TV. m Source: `Arbitron / "Nielsen, October 1977, program audiences, 7-day averages. Estimates subject to limitation in said reports. V J I 'i I r I I Ì I I i --- '---- - The most extraordinary serie access time. The pilc late in 1977and early 197 and to be telecast b New York WABC-TV Baltimore WBAL -TV Orlando/ Los Angeles KABC-TV Portland, OR KATU Daytona Beach WDBO -1 Chicago WLS-TV Denver KMGH -TV Albany /Schenectady WRC Philadelphia KYW-TV Cincinnati WCPO -TV Syracuse WT\ Boston WCVB-TV Sacramento /Stockton KXTV Dayton W H I O -1 San Francisco/ Milwaukee WITI-TV San Antonio KSAT-1 Oakland KGO-TV Kansas City KCMO-TV Charleston/ Detroit WXYZ-TV Nashville WNGE Huntington WSAZ -1 Washington, DC WJLA-TV Providence WJAR-TV Salt Lake City KSL -1 Cleveland WEWS San Diego KGTV Winston -Salem/ Pittsburgh KDKA-TV Phoenix KTAR-TV Greensboro WXII -1 Dallas/Ft. Worth KXAS-TV Charlotte WSOC-TV Wichita KARD -1 St. Louis KMOX-TV Columbus, OH WCMH Little Rock KARK -1 Houston KHOU-TV New Orleans WVUE Richmond/ Miami WTVJ Greenville/ Spart/ Petersburg WWE Minneapolis/ Asheville WFBC-TV Toledo WSPD -T St. Paul WCCO-TV Grand Rapids/ Knoxville WBIR -1 Seattle/Tacoma KING-TV Kalamazoo WOTV Jacksonville Tl Atlanta WSB-TV Oklahoma City KTVY Mobile /Pensacola WALA -T Tampa/St. Petersburg WTVT Louisville WLKY-TV Omaha KMT Indianapolis WRTV Wilkes Barre/ Roanoke/ Scranton WNEP-TV Lynchburg WSLS -T Market line -up as of November 23, 1977 Executive Producer Collier Young Producer Alan Jay Factor Director and Host John Newland Produced by Factor -Newland Production Corporation STEP BEYOND ver made available for prime pisode to be aired ponsored by Procter& Gamble America's finest stations: reen Bay WLUK-TV Austin KVUE-TV Corpus Christi KIII 'esno KJEO Madison WMTV Victoria KXIX-TV edar Rapids/ Augusta WJBF Wilmington WWAY-TV Dubuque KDUB-TV Montgomery WSFA-TV Las Vegas KLAS-TV gokane KREM-TV Duluth KDAL-TV Boise KIVI/KPVI Ibuquerque KOAT-TV Monterey /Salinas KSBW-TV Oak Hill /Beckley WOAY-TV onolulu KGMB-TV Columbus, GA WTVM Bakersfield KERO-TV hattanooga WRCB-TV Sioux City KCAU-TV Chico KHSL-TV ickson WLBT Joplin KODE-TV Utica WUTR-TV test Palm Beach WPTV Wichita Falls KAUZ-TV Reno KTVN-TV reenville/ Lafayette KATC Dothan WTVY New Bern WNCT-TV Eau Claire WEAU-TV Great Falls KFBB-TV noria WRAU-TV Terre Haute WTHI-TV Billings KULR-TV vansville WFIE-TV Santa Barbara KSBY-TV Butte KTVM Missoula KGVO-TV ansing W I LX-TV Charleston, SC WCIV oux Falls KSFY-TV Beaumont KBMT-TV Kalispell KCFW-TV Anchorage KENI-TV . Wayne WPTA Savannah WSAV-TV plumbia WIS-TV Austin /Rochester KAAL Lima WLIO Dlorado Springs/ Eugene KEZI-TV Pueblo KRDO-TV Yakima KIMA-TV 'heeling/ Pasco KEPR-TV Steubenville WTRF-TV Lewiston KLEW-TV i////I. .. .11 WORLDVISION W. ,, Z,..,,,,,,! ENTERPRISES INC. New York 660 Madison Avenue New York, N.Y. 10021 (212) 832 -3838 Los Angeles 9401 Wilshire Blvd. Beverly Hills, Ca. 90212 (213) 273 -7667 Chicago 625 North Michigan Avenue Chicago, II. 60611 (312) 642 -2650 Atlanta 8 Perimeter Center East Atlanta, Ga. 30346 (404) 394 -7444 From 'PEAf1UTS TO THE PRESIDEf1CY' the JIMMY CARTER Campaign 'PEAf1UTS TO THE PRESIDEf1CY -- THE JIMMY CARTER CAmPAIGn' 90 Minute Special - by BRAVERMAfI PRODU(TIOf1S. Inc This 90 minute television special will shed light up to the highest elected official in the land in on the enigma of Jimmy Carter - the man, the January, 1977. Now available for syndication. politician - as well as define what made his unique Call Bob Rierson (212) 532 -1560. campaign work and his acceptance speech at the Convention where he stated, "I'm Jimmy Carter ss and I'm running for President ". It will be inter- prógram spersed with the men who organized and ran the campaign, his opponents and critics. It will in- syndication clude a brief history of Carter - enough to be able servuces to understand his motives to become President. rOVyOIOn gelaln SamOle. r It will show `How Jimmy Won' and how the Quality packages for your time. 347 Madison Avenue New York. New York 10017 others lost - from an unknown in December 1974 Broadcasting m Dec 5 TheWeek in Brief MR. FERRIS'S FCC All signs point to a more "activist" increase in radio sales for next week and a growing commission now that the Carter Administration has its preference for the 30- second commercial length in radio. members aboard. Here a look at the probabilities and PAGE 43. possibilities, including the likelihood that the other six commissioners may come into their own. PAGE 18. PRODS FROM JUSTICE Top Antitrust Division officials criticize the American Bar Association and state units for INDICATORS? At its meeting last week, that new FCC dragging their feet on lawyer advertising even though the may have offered some insight on what's ahead. PAGE Supreme Court has struck down bans on ads. 23. Discrimination against TV is also charged. PAGE 42. NOT RESTING Frontrunner ABC -TV announces six IT'S OFFICIAL A U. S. district judge signs the consent program shifts, two new series and a special maneuver degree that frees NBC of the antitrust suit filed against it PAGE 24. for midseason. by the Department of Justice. PAGE 48. CHANGES ON CAPITOL HILL The death of Senator John SAUTER TO KNXT CBS -TV censor Van Gordon Sauter McClellan is expected to propel Commerce Committee is sent to Los Angeles to bail out ratings -troubled Chairman Warren Magnuson to the of the chairmanship KNXT(TV). Donn O'Brien moves up as vice president Senate Appropriations Committee. Senator Howard program practices, CBS /Broadcast Group. PAGE 48. Cannon is then in line for the top Commerce post. PAGE 30. CABLE OUTLOOK Lee Enterprises's Jules Tetlow paints VAN DEERLIN'S RECIPE The House Communications a bright near future, but with some eventual uncertainties. Subcommittee chairman outlines some general PAGE 50. principles that should prevail in the Communications Act rewrite. It comes in a Phoenix speech to religious HBO 'MONOPOLY' That's the charge of the Motion broadcasters. PAGE 32. The finale of the rewrite briefings Picture Association of America against Home Box Office. is set for Dec. 13 when the Communications It's made to the Justice Department and the Federal Subcommittee hears testimony on problems of minority Trade PAGE broadcasters with national advertising and ratings Commission. 51. services. PAGE 32. CAMERAS IN THE HOUSE It appears that the House of UPPING THE LIMIT Representative Cecil Heftel Representatives will opt for congressional control of the introduces a bill that would allow the Small Business feed that ultimately will permit public viewing of floor Administration to raise the loan limit for minority interests proceedings. PAGE 51. seeking broadcast or cable properties. PAGE 36. TERRORIST COVERAGE The chief of Washington's THAT HUT DROP The agencies are beginning to accept police is looking for a "mutual agreement" with the city's the decline in viewing levels as a fact of life and the news media, but his proposals draw only lukewarm burden of accounting for the sag is shifting to the three reactions. PAGE 52. commercial networks. PAGE 40. GOODBYE FROM SEVAREID After a 38-year career, the SILVER LINING The Television Bureau of Advertising CBS News commentator retires to the plaudits of reports that although homes using TV have declined, total practically everyone. PAGE 53. homes with television have increased. PAGE 40. WELCOMES CHALLENGES Group owner Cy Bahakel AGENCY TALK The AAAA Eastern conference in New has earned a reputation for taking over floundering York discusses a need for easier escapes from broadcast broadcast properties and injecting new life into the contracts, conflicts between ratings services and the operations. Tenacity and a desire for involvement are the prospects for a fourth network. PAGE 41. In another attributes most often mentioned by his peers, one of session at the conference, panelists forecast a 15% whom remarked "Cy doesn't let things fail:' PAGE 73. Broadcast Advertising... 40 Closed Circuit 7 For the Record 59 Profile 73 Broadcast Journalism... 51 Datebook 16 Media 30 Programing 46 Business Briefly 8 Editorials 74 Monday Memo 10 Stock Index 71 Cablecasting 50 Equip & Engineering 49 Open Mike 17 Top of the Week 18 Changing Hands 34 Fates & Fortunes 55 Playlist 54 Where Things Stand 12 Broadcasting is published 51 Mondays a year (combined issue at yearend) by Broadcasting Publications Inc, 1735 DeSales Street, N.W. Washington. D.C. 20036. Second -class postage paid at Washington. Single issue $I except special issues $2.50. Subscriptions, U.S. and possessions: one year $30. two years 555, three years $75. 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